Maria Goulet
Director, Analyst Relations at Wind Communications - Analyst Relations Support- Claim this Profile
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Bio
Larry Graves
Maria led my commercial marketing team in my last several years at DFS. Maria created compelling marketing content, developed effective sales enablement tools and provided strong thought leadership, all of which increased the effectiveness of the DFS commercial sales teams. She also played a large role in planning and managing our annual sales kick off events and sales incentive trips. As DFS became more integrated into Dell's growing Channel business, Maria played a vital role in establishing and integrating our Channel marketing function. Overall Maria always did an excellent job balancing all of our marketing and sales enablement functions and proved to be an excellent leader and team player.
Shanna Beck
Maria was my manager at Dell Financial Services for three years. Under Maria’s guidance and leadership I had more professional growth and development than I have had in my entire career. Maria leads by example and pushes her direct reports to grow and take on new challenges. She puts the customer first in all things and ensures that projects and work products are aligned with the overall strategy. If there is a need, she isn’t afraid to course correct. She is keenly aware of what each of her directs are working on at all times, but doesn’t micro manage. Any marketing organization would benefit by having Maria in a leadership role. Her ability to lead people and her can do attitude are a winning combination that equates to excellent business results and happy employees.
Larry Graves
Maria led my commercial marketing team in my last several years at DFS. Maria created compelling marketing content, developed effective sales enablement tools and provided strong thought leadership, all of which increased the effectiveness of the DFS commercial sales teams. She also played a large role in planning and managing our annual sales kick off events and sales incentive trips. As DFS became more integrated into Dell's growing Channel business, Maria played a vital role in establishing and integrating our Channel marketing function. Overall Maria always did an excellent job balancing all of our marketing and sales enablement functions and proved to be an excellent leader and team player.
Shanna Beck
Maria was my manager at Dell Financial Services for three years. Under Maria’s guidance and leadership I had more professional growth and development than I have had in my entire career. Maria leads by example and pushes her direct reports to grow and take on new challenges. She puts the customer first in all things and ensures that projects and work products are aligned with the overall strategy. If there is a need, she isn’t afraid to course correct. She is keenly aware of what each of her directs are working on at all times, but doesn’t micro manage. Any marketing organization would benefit by having Maria in a leadership role. Her ability to lead people and her can do attitude are a winning combination that equates to excellent business results and happy employees.
Larry Graves
Maria led my commercial marketing team in my last several years at DFS. Maria created compelling marketing content, developed effective sales enablement tools and provided strong thought leadership, all of which increased the effectiveness of the DFS commercial sales teams. She also played a large role in planning and managing our annual sales kick off events and sales incentive trips. As DFS became more integrated into Dell's growing Channel business, Maria played a vital role in establishing and integrating our Channel marketing function. Overall Maria always did an excellent job balancing all of our marketing and sales enablement functions and proved to be an excellent leader and team player.
Shanna Beck
Maria was my manager at Dell Financial Services for three years. Under Maria’s guidance and leadership I had more professional growth and development than I have had in my entire career. Maria leads by example and pushes her direct reports to grow and take on new challenges. She puts the customer first in all things and ensures that projects and work products are aligned with the overall strategy. If there is a need, she isn’t afraid to course correct. She is keenly aware of what each of her directs are working on at all times, but doesn’t micro manage. Any marketing organization would benefit by having Maria in a leadership role. Her ability to lead people and her can do attitude are a winning combination that equates to excellent business results and happy employees.
Larry Graves
Maria led my commercial marketing team in my last several years at DFS. Maria created compelling marketing content, developed effective sales enablement tools and provided strong thought leadership, all of which increased the effectiveness of the DFS commercial sales teams. She also played a large role in planning and managing our annual sales kick off events and sales incentive trips. As DFS became more integrated into Dell's growing Channel business, Maria played a vital role in establishing and integrating our Channel marketing function. Overall Maria always did an excellent job balancing all of our marketing and sales enablement functions and proved to be an excellent leader and team player.
Shanna Beck
Maria was my manager at Dell Financial Services for three years. Under Maria’s guidance and leadership I had more professional growth and development than I have had in my entire career. Maria leads by example and pushes her direct reports to grow and take on new challenges. She puts the customer first in all things and ensures that projects and work products are aligned with the overall strategy. If there is a need, she isn’t afraid to course correct. She is keenly aware of what each of her directs are working on at all times, but doesn’t micro manage. Any marketing organization would benefit by having Maria in a leadership role. Her ability to lead people and her can do attitude are a winning combination that equates to excellent business results and happy employees.
Experience
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Wind Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Director, Analyst Relations
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Sep 2021 - Present
Support clients in all aspects of analyst relations outreach including briefings, inquiries, major reviews, strategy, and events. Support clients in all aspects of analyst relations outreach including briefings, inquiries, major reviews, strategy, and events.
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Director - Dell Financial Services
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Jun 2012 - Apr 2020
Director of Product Marketing – Dell Financial Services (DFS), 2012 – 2020 DFS provides financing solutions for technology acquisition, covering hardware, software and services Established and led team responsible for all commercial marketing and sales enablement functions that contributed to a 40% ($1.5B) increase in financing attach rate across all routes to market; including analyst relations, market research, content development, offer life cycle management, event ideation and implementation, sales play development and ROI tracking. • Directed the development of messaging, value proposition and content for all offers, including the launch of “as a service” payment solutions• Facilitated analyst briefings on DFS products and capabilities• Partnered with analysts to understand industry trends and competitive landscape; leveraged insights in product roadmap planning • Generated $60M in revenue and $135M in pipeline annually via lead generation programs • Developed and implemented customer events strategy, influencing $100M in annual revenue• Conducted annual market research to gain customer feedback on financing drivers and benefits, including cost savings resulting from implementing a technology refresh cycle via financing. • Managed the design and production of internal sales events, including the annual training seminar for over 250 salespeople and the annual President’s Club trip for top 10% of sales performers. Show less
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Marketing Director - Solutions Marketing
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Mar 2010 - Jun 2012
The Dell Solutions Marketing team was established to incubate integrated solution development across the multiple lines of business. Oversaw team in developing and deploying processes, marketing content, communications and field enablement for integrated solution launches.• Led the launch of solutions that generated over $100M in revenue, managed the creation of marketing content, communications plan and field enablement deliverables• Facilitated primary research and analyst discussions to understand Dell’s perception as a solutions provider; developed recommendations to improve market perception• Evolved Solutions Marketing processes, templates, and decision matrices, resulting in improved cross line of business collaboration, decision making and enhanced marketing content. Show less
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Director of Product Management - Commercial Support and Delivery
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Oct 2007 - Mar 2010
Dell Services' line of business provides support and deployment services for all other lines of business as well as professional and education services. • Developed and implemented product marketing strategy and roadmaps with balanced focus on sustaining in market offers and expanding the services portfolio in support of solutions and software; supporting 15% revenue growth • Developed and implemented global analyst briefing in support of new support services launch• Optimized scope of base warranty and upsell support services to maximize customer satisfaction and increase upsell support attach rate by over 10% Show less
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Director - Support and Deployment Services Delivery
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Mar 2005 - Oct 2007
Enterprise Maintenance proactively updated firmware and other upgrades to servers and storage and was a new addition to the Dell deployment services product line. Established and led the Enterprise Maintenance and Deployment Project Management team.• Built team from offer launch, established process for service delivery, transformed business from reactive to proactive with 95+% customer satisfaction.• Managed delivery of deployments driving ~$1M in revenue recognition per quarter • Drove globalization of Maintenance offer to ensure global consistency. Show less
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Senior Manager
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Jun 2002 - Mar 2005
Dell networking was a relatively new line of business; Software and Peripherals provided an accessory ecosystem for Dells servers and computers. Developed 3 year plan and product strategy for Dell PowerConnect product line; led team responsible for product line management of Dell's peripheral product line.
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PointOne
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United States
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Telecommunications
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1 - 100 Employee
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Vice President - Product Management
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Oct 2001 - Dec 2002
Spearheaded the creation of PointOne’s Voice over IP product strategy that included transition from a wholesale voice to an enhanced data provider, managed the development and launch of new products, led the implementation of marketing communications initiatives including collateral development and trade show exhibits, provided life cycle and P&L management of existing product line Spearheaded the creation of PointOne’s Voice over IP product strategy that included transition from a wholesale voice to an enhanced data provider, managed the development and launch of new products, led the implementation of marketing communications initiatives including collateral development and trade show exhibits, provided life cycle and P&L management of existing product line
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Education
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Dickinson College
Bachelor of Science, Computer Science and Math -
Webster University
Master of Business Administration (M.B.A.), Business Administration and Management, General
Community
