Experience

Seikou

• Colombia
• Wholesale
• 1 - 100 Employee

• Automotive sector - Growth strategy

  • 2024 - 2024

  Project to digitize and interconnect the holding's commercial and marketing processes. I implemented and created the CRM and automated marketing platform funnels for all the holding businesses. I also created ad and content strategies that increased lead generation and holding revenue by 50% and 20%, respectively.



Dealestate Enterprises

• United States
• Real Estate

• Real Estate Investment - Growth strategy

  • 2024 - 2024

  Project to kick off the company's growth strategy. I created and implemented the company's initial growth strategy and digital assets, which included social media, ad strategy, email marketing, event planning, content, a website, and investor relationships.



JUMP FACTOR

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Key Account Manager

  • 2024 - Present

  As the Senior Key Account Manager at Jump Factor, I lead a pod team and manage five accounts, including 3 of the agency's main accounts. My primary responsibilities include managing client relationships, guiding the internal team toward client goals, and devising innovative, growth-focused strategies to meet client needs. My leadership ensures a smooth and productive working relationship with the team and the clients.



Broadview Communities

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • 2022 - 2024

  Led marketing and commercial teams, digitalizing and automating the internal processes instrumental in the growth of the company's mobile home communities. Created, implemented, and optimized the company's digital ecosystem, including the website, syndication platforms, CRM and automatized flows, social media and Google business profiles, digital ad structure, and campaigns.



Indexco, Bookstart

• Tech & Influencer Marketing - Growth Strategy

  • 2022 - Present

  Created and optimized commercial strategies to generate new business opportunities and models in various sectors. Developed PR strategies and networking in media, business groups, and innovation events.



Snap Digital Studio

• Colombia
• Technology, Information and Internet
• 1 - 100 Employee

• Country Manager

  • 2021 - 2022

  Head of growth for the agency, leading and managing the commercial, creative, design, and BI teams. My role had two main focus areas: new revenue generation and client management. Both aim towards revenue growth.



The Business Year

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Country Manager

  • 2021 - 2021

  Head of client relationships and commercial growth for the 2021 publication on the Colombian-specific economy & industry-specific special reports through in-depth research, business intelligence, and meetings with leading executives from all industries.



H.way, Numi, Sacbe

• Fintech Solutions - Growth Strategy (Product & Social Media)

  • 2021 - Present

  Consultant work from kick-off to growth. Created, oversaw, and optimized the inbound and outbound strategies focused on client acquisition and conversion, including influencer, ad, and affiliate campaigns. I also worked with the founding team, developing key market and audience insights for product development and fundraising efforts.



RCN TV S.A.S

• Junior Business Developer

  • 2019 - 2021

  Founding member of the company's first innovation team to create new digital platforms that would take advantage of their resources and audiences and increase the revenue for the channel. A crucial part of my job was managing various teams and departments toward the creation, implementation, and growth of both the platforms and their revenue.



Grow Mobility (Grin)

• Marketing Content & Creativity

  • 2019 - 2019

  A founding marketing team member who grew and unified a fun and ecological micro-mobility community using digital platforms, customer analysis tools, and events management. I developed the brand nationwide through digital, influencers, and cross-marketing campaigns.



Aracanto

• Colombia
• Travel Arrangements
• 1 - 100 Employee

• Tourism - Business Strategy

  • 2018 - 2020

  Founding team member. Created and developed the business model, branding, digital assets, launch strategies, customer acquisition and retention strategies, and initial vital partnerships.



Liliam Medina Joyas

• Colombia
• Retail Luxury Goods and Jewelry

• High-End Jewelry - Business strategy

  • 2013 - 2019

  Digitalized the brand by creating and managing the website, social media channels, email marketing sequences, and participation in various marketplaces. Created, supported, and designed the training for sales teams at all commercial touch points, including trade shows, design fairs, physical stores, and e-commerce stores.