Maria Fernanda Villarreal

Art Director at Zebrands
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX

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Experience

    • Mexico
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Art Director
      • Dec 2021 - Present

      Define and safeguard the aesthetic principles of each brand in the execution of audiovisual content, aligning them with their strategy. Define and safeguard the aesthetic principles of each brand in the execution of audiovisual content, aligning them with their strategy.

    • Freelance Graphic Designer
      • Aug 2012 - Present

      Empathizing with the client's requirements, effective communication skills and management time, attention to detail, follow up with clients in order to offer an integral design or content solution. Empathizing with the client's requirements, effective communication skills and management time, attention to detail, follow up with clients in order to offer an integral design or content solution.

    • Wellness and Fitness Services
    • 300 - 400 Employee
    • Senior Graphic Designer & Video Editor
      • Dec 2020 - Oct 2021

      Produce high-quality visual designs for: digital campaigns, microsites, landing pages, social media, presentations, video, animation Generate creative concepts involving design and communication Work effectively and collaboratively in a cross-functional team, who partners with other designers, copywriters, and motion designers Be able to problem solve with creative strategy, bring tactical projects to life with design decisions and carry through to the production process Ensure that all projects fit brand style and voice Coordinate productions from briefing concept all through to post-production Define standards in timeline estimation, budget optimization and multidisciplinary team direction. Show less

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Nov 2019 - Jun 2020

      Develop digital/social strategies for each client's brand message, voice, objectives, and target audiences. Manage Social Media team (Community Managers and Media Designers). Supervise and support Social Media Managers and Community Managers, as they relate to the strategic objectives. Design easy-to-use, performant, and exciting web experiences serving multiple partners across marketing, brand, and design Produce high-quality visual designs for: digital campaigns, microsites, landing pages, social media, presentations, video, animation Generate creative concepts involving design and communication Define standards in timeline estimation, budget optimization and multidisciplinary team direction. Show less

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
      • Mar 2019 - Oct 2019

      Develop digital/social strategies for each client's brand message, voice, objectives, and target audiences.Manage Social Media team (Community Managers and Media Designers).Supervise and support Social Media Managers and Community Managers, as they relate to the strategic objectives.Design easy-to-use, performant, and exciting web experiences serving multiple partners across marketing, brand, and designProduce high-quality visual designs for: digital campaigns, microsites, landing pages, social media, presentations, video, animationGenerate creative concepts involving design and communication Define standards in timeline estimation, budget optimization and multidisciplinary team direction. Show less

      • Jan 2019 - Mar 2019

      Lead and supervise the design team to provide high quality deliverables for clientsProvide appealing design solutions that reflect current trends, and a strategic approach to problem solving.Produce print and digital work and web designDeliver projects using Adobe Products (Photoshop, After Effects, Illustrator and InDesign)Handle multiple projects with multiple deadlines –including booklets, brochures, signage, advertisements, presentations, invitations, proposals Show less

    • Mexico
    • Entertainment Providers
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2017 - Dec 2018

      Provide appealing design solutions that reflect current trends, and a strategic approach to problem solving. Collaborate with the creative team to deliver assets for experience design from provided Master Graphics. Create branding based on clients brief including stationary, editorial and web design based on its identity and essence. Deliver projects using Adobe Products (Photoshop, After Effects, Illustrator and InDesign) Handle multiple projects with multiple deadlines –including, booklets, brochures, signage, advertisements, presentations, invitations, proposals Show less

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Aug 2016 - Nov 2016

      Provide appealing design solutions that reflect current trends, and a strategic approach to problem solving. Deliver projects using Adobe Products (Photoshop, After Effects, Illustrator and InDesign) Handle multiple projects with multiple deadlines –including booklets, brochures, signage, advertisements, presentations, invitations, proposals Provide appealing design solutions that reflect current trends, and a strategic approach to problem solving. Deliver projects using Adobe Products (Photoshop, After Effects, Illustrator and InDesign) Handle multiple projects with multiple deadlines –including booklets, brochures, signage, advertisements, presentations, invitations, proposals

    • Media Production
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Jan 2016 - Jun 2016

      Deliver projects using Adobe Products (Photoshop, After Effects, Illustrator and InDesign) Handle multiple projects with multiple deadlines –including booklets, brochures, signage, advertisements, presentations, invitations, proposals Deliver projects using Adobe Products (Photoshop, After Effects, Illustrator and InDesign) Handle multiple projects with multiple deadlines –including booklets, brochures, signage, advertisements, presentations, invitations, proposals

Education

  • Universidad de Monterrey
    Bachelor of Arts - BA, Graphic Design
    2012 - 2016

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