Maria Fernanda Varela Bonilla
Community Manager and Graphic Designer at Puzzle- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Portuguese Full professional proficiency
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Bio
Experience
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Puzzle
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Community Manager and Graphic Designer
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Jan 2022 - Present
As a versatile professional, I collaborate in various areas; here's a summary of my key responsibilities at Puzzle: Content Creation and Community Management: -Create diverse content types, such as blog posts, articles, videos, and social media posts, to showcase Puzzle's expertise and deliver value to our community. -Increase user engagement and foster meaningful interactions on social media platforms through community growth strategies. Graphic Design and Branding: -Develop a new brand identity and guidelines, ensuring a cohesive visual experience for our audience. -Create visually appealing graphics and designs that communicate the brand's message across multiple channels, including social media, website, and marketing materials. Digital Marketing Support: -Collaborate with the marketing team to execute strategies that drive brand awareness. -Analyze marketing performance metrics to provide valuable insights to optimize strategies and improve campaign effectiveness. Show less
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Self Employed
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United States
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700 & Above Employee
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Freelance Graphic Designer
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Feb 2015 - Jan 2022
Worked with several small local companies, bringing their visions to life through visual designs. Here's an overview of my contributions: -Create visually appealing graphics and designs for various marketing materials, including logos, brochures, social media posts, and websites, enhancing the companies' visual appeal and brand recognition. -Utilize my expertise in design and industry trends to deliver modern and aesthetically pleasing designs that resonate with the local target market. Show less
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Grupo Farsimán
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Honduras
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Digital Content Assistant
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Feb 2020 - Nov 2021
During my time at the biggest Pharmacy Chain in Honduras, I worked in different areas such as Content Creation, Social Media Calendar Manager, and Email Marketing. -Created engaging and informative content for social media platforms, showcasing our products, services, and promotions to a broad audience.-Managed the calendar for social media posts, ensuring consistent and timely communication with followers and driving brand engagement and customer loyalty.-Developed and executed email marketing campaigns, delivering targeted messages to subscribers and driving customer engagement and retention.-Assisted in planning and implementing online campaigns across Google Ads and social media platforms, optimizing reach, visibility, and conversion rates. Show less
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Graphic Designer
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Aug 2019 - Jan 2020
Before being promoted to Digital Marketing Assitant, I briefly worked as a Graphic Designer, my role was to: -Craft visually compelling graphics and designs that effectively communicate Grupo Farsiman's brand message across various channels, including social media, website, and marketing materials.-Collaborate with cross-functional teams to develop creative concepts and campaigns that resonate with our target audience, ensuring cohesive visual storytelling.-Stay updated on industry trends and emerging design tools, constantly enhancing the visual appeal and impact of Grupo Farsiman's creative assets. Show less
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Academia Europea El Salvador
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Higher Education
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100 - 200 Employee
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Portuguese Teacher
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Jun 2019 - Jul 2019
Worked at the European Academy for two months, teaching a 30-hour module of basic Portuguese classes. Trabajé en la Academia Europea durante dos meses, ministrando un modulo de 30 h de clases de portugués básico. Worked at the European Academy for two months, teaching a 30-hour module of basic Portuguese classes. Trabajé en la Academia Europea durante dos meses, ministrando un modulo de 30 h de clases de portugués básico.
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Universidade Federal do Paraná
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Brazil
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Higher Education
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700 & Above Employee
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Art Director
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Mar 2018 - Nov 2018
Creation of graphic and digital materials, event advertising campaigns, event management, photography, and social networks management of the Núcleo Tandem and CELIN (Centro de Línguas e Interculturalidade) at the UFPR. Elaboración de materiales gráficos, campañas de publicidad de eventos, gestión de eventos, fotografia y redes sociales del Núcleo Tandem y CELIN (Centro de Lenguas e Interculturalidad) de la UFPR. Creation of graphic and digital materials, event advertising campaigns, event management, photography, and social networks management of the Núcleo Tandem and CELIN (Centro de Línguas e Interculturalidade) at the UFPR. Elaboración de materiales gráficos, campañas de publicidad de eventos, gestión de eventos, fotografia y redes sociales del Núcleo Tandem y CELIN (Centro de Lenguas e Interculturalidad) de la UFPR.
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Education
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Universidade Federal do Paraná
Bachelor of Fine Arts - BFA, Diseño gráfico -
International School Tegucigalpa
High School Diploma