Maria Fernanda Loreto Morao

On Air Promotions and Programming Coordinator at ¡HOLA! TV
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Spanish Native or bilingual proficiency
  • English Professional working proficiency
  • Portuguese Limited working proficiency
Skills

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Bio

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Credentials

  • Avid Media Composer 101
    Centro de Capacitación del Arte y la Tecnología CCAT

Experience

  • ¡HOLA! TV
    • Entertainment Providers
    • 1 - 100 Employee
    • On Air Promotions and Programming Coordinator
      • Dec 2018 - Present

      - Coordinate and create special campaigns and regular On Air Promotions. -Design the break strategy to increase ratings and awareness of our content. -Coordinate the Programming in a regular scheduling for both feeds: LATAM and US Hispanic, creating special stunts and helping with the Programming strategy. - Liaison between Programming, Marketing and Ad Sales departments. - Ad Sales creative support for brand integrations. - Coordinate and create special campaigns and regular On Air Promotions. -Design the break strategy to increase ratings and awareness of our content. -Coordinate the Programming in a regular scheduling for both feeds: LATAM and US Hispanic, creating special stunts and helping with the Programming strategy. - Liaison between Programming, Marketing and Ad Sales departments. - Ad Sales creative support for brand integrations.

  • Gente Latina Magazine
    • Miami/Fort Lauderdale Area
    • Collaborator
      • Jan 2018 - Present

      Columnist for the entertainment section Columnist for the entertainment section

  • Creative FX Group, Inc.
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Project Manager
      • Jun 2018 - Jan 2019

      Supervise the production and delivery of the On Air campaign elements for Telemundo's New Series "Falco" and the second season of Exatlon Estados Unidos Supervise the production and delivery of the On Air campaign elements for Telemundo's New Series "Falco" and the second season of Exatlon Estados Unidos

  • A+E Networks Latin America
    • Miami/Fort Lauderdale Area
    • On Air Consultant
      • Jan 2017 - May 2018

      On Air Consultant for all the operations and strategy of A+E Networks Latin America portfolio: History, H2, History en español, A&E and Lifetime On Air Consultant for all the operations and strategy of A+E Networks Latin America portfolio: History, H2, History en español, A&E and Lifetime

  • A&E Ole Networks
    • On Air Director History/H2 for Latam/Brasil. On Air Director for History en Español for USA Hispanic
      • Apr 2015 - Dec 2016

      Head of the department, responsible of the campaigns, scheduling, Vizrt and the entire On Air strategy for the History brands. Leader of the creative teams.

    • On Air Promotions Director of A&E Latam
      • Jul 2011 - Mar 2015

      Responsible for all the On Air creative pieces, scheduling, break structure and strategy. Leader of the creative team.

  • A&E Ole Networks
    • On Air Promotions Manager
      • 2006 - May 2011

      Manage the team to create On Air Campaigns. Write and produce the Up Front videos. Direct the image changes.

    • On Air Promotions Coordinator
      • 2005 - 2006

      Operative and creative coordination of the on air promos

Education

  • UCAB - Universidad Católica Andrés Bello
    Specialist, Advertising
    2004 - 2006
  • Universidad Católica Andrés Bello
    Communications
    1994 - 1999

Community

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