Maria Daff

Trade Marketing Manager at New English Teas Limited
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Location
UK

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Experience

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Trade Marketing Manager
      • Apr 2022 - Present
    • United Kingdom
    • Computer Games
    • 100 - 200 Employee
    • Retail Data Analyst | Virtual Store Manager
      • Apr 2017 - Apr 2022
    • Merchandiser
      • Dec 2014 - Apr 2017
    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • Merchandiser
      • Aug 2012 - Dec 2014

      Key responsibilities and skills: • Responsible for overseeing assistant merchandisers and the merchandising processes across the company accounts • Analysing data and sales trends • Critical path management for new product developments and season launches • Sourcing new factories and suppliers to expand the company product portfolio • Negotiating prices with suppliers and calculating the profitability of new ranges • Developing strong business relations with both customers and suppliers • Managing supply chain and re-buys • Good knowledge of Chinese markets, manufacturers and suppliers. • Extensive knowledge of homewares products • Calculating shipping costs, container fill and monitoring shipping schedules

    • United Kingdom
    • Design Services
    • Merchandiser / Account manager
      • 2010 - Jul 2012

      Key responsibilities and skills: • Manager of key customer accounts • Reviewing sales data to calculate forecasts for multi-million pound accounts and high volume SKUs. • Reviewing sales figures and weekly trading performance to maximise sales, minimise risk and analyse the profitability of each range • Calculating budgets • Conducting Comp Shops, analysing competitor trade and conducting range reviews with a view to identifying new opportunities within the market • Developing new product ranges and delivering proposals to customers • Liaising with design and marketing teams to create packaging, displays and POS • Calculating costs for new products and promotional contributions • Designing and setting up display fixtures, artwork and presentations for large exhibitions and showcases • Managing phasing, delivery and mark down of stock for promotions and seasonal sales and ensuring sufficient stock cover for feature lines and best sellers • Helping to expand the sales function by mentoring and training other staff

Education

  • University of Bath
    MA Translation and Professional Language Skills, Translation / Editing
    2008 - 2009
  • University of Nottingham
    BA HONS French with Russian, Languages
    2004 - 2008

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