Experience

Al Jawaher Reception & Convention Centre

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Director of Marketing and Corporate Communications

  • Oct 2018 - Present

• Head of Corporate and Marketing Communications Division

  • Jun 2009 - Present

  Started out as a Senior Events Executive and then worked the way up through the company and became the division's head in 2014. The position reports directly to the Director and serves as a member of the senior management team.Responsible for creating, implementing and measuring success of a comprehensive marketing and corporate communications programs that will enhance the organization's image and position within the marketplace and facilitate internal and external communications whilst ensuring consistent delivery of organization's desired image and reputation in line with its ethos and brand goals.Main Contributions:- Developed corporate documentations such as Employee Handbook, Booking and Inquiry Forms, Post-Event Analysis (PEA) Report, Employee Appraisal Form, and many more other business forms and templates that are currently being used by the organization- Managed and organized more than 30 medium to large scale signature events Show less



The Bride Guide (JRCC)

• Sharjah, United Arab Emirates

• Managing Editor

  • Sep 2015 - Present

  The Bride Guide is the first wedding publication by Al Jawaher Reception & Convention Centre launch in September 2015. It is the first and only bridal book dedicated to Emirati brides. The Bride Guide is the first wedding publication by Al Jawaher Reception & Convention Centre launch in September 2015. It is the first and only bridal book dedicated to Emirati brides.



Sharjah Bridal Fair (JRCC)

• Sharjah, United Arab Emirates

• Project Director

  • May 2016 - May 2018

  PROJECT DIRECTOR OF 'SHARJAH BRIDAL FAIR' Sharjah Bridal Fair (SBF) is Al Jawaher Reception & Convention Centre's (JRCC) first signature wedding exhibition under the patronage of Her Highness Sheikha Jawaher Bint Mohamed Al Qasimi, wife of the Ruler of Sharjah, held from 19th to 22nd May 2016. It is the most unique bridal exhibition dedicated to providing all the supporting services needed for a wedding, presented in elegant customized stand designs and product categories arranged by section, making it easier for the attendees to visit, shop and compare exhibitors’ offerings in one designated section. SBF's first edition gathered more than 100 exhibitors participants and welcomed over 4,700 visitors. Sharjah Bridal Fair is an annual major exhibition by JRCC. www.shjbridalfair.com Show less



B Communications

• Dubai, United Arab Emirates

• Senior Event Executive

  • Aug 2008 - May 2009

  Responsible for the development, production and delivery of projects from proposal right up to delivery and ensure the smooth running of all events from set-up until clearance. Organized and Executed Events: - Cavalli Club Opening/Launch - L'Oreal Magnifique Launch - HP Massive Event - HP Teambuilding Event - TDIC Emirati Expressions Press Conference and Opening Ceremony - L'Oreal Genefique Press Conference Responsible for the development, production and delivery of projects from proposal right up to delivery and ensure the smooth running of all events from set-up until clearance. Organized and Executed Events: - Cavalli Club Opening/Launch - L'Oreal Magnifique Launch - HP Massive Event - HP Teambuilding Event - TDIC Emirati Expressions Press Conference and Opening Ceremony - L'Oreal Genefique Press Conference



SuperMaxWorld

• United Arab Emirates
• Manufacturing
• 200 - 300 Employee

• Global Events Executive

  • Apr 2008 - Aug 2008

  Overall events (local and international) organization, planning and execution. Organized and Executed Events: - Super-Max Australian Launch, Australia - National Association of Chain Drugstores Marketplace Show, Los Angeles CA Overall events (local and international) organization, planning and execution. Organized and Executed Events: - Super-Max Australian Launch, Australia - National Association of Chain Drugstores Marketplace Show, Los Angeles CA



Dynamic Motion

• Dubai, United Arab Emirates

• Senior Events Executive

  • Jan 2008 - Feb 2008

  Managed the complete event logistics of Dubai Fashion 2008 by Dubai Shopping Festival Managed the complete event logistics of Dubai Fashion 2008 by Dubai Shopping Festival



B Marketing

• Dubai, United Arab Emirates

• Events Executive

  • Mar 2006 - Jan 2008

  Overall events organization, planning and execution. Organized and Executed Events: - Noor Islamic Bank Launch - HP Technology Update, Turkey - HP Conference, Jordan - HP Conference, Kuwait - Volkswagen Tiguan Launch,Dubai Motorshow - HP Incentive Trip, Turkey - Company Re-launch Party - 400 Club Opening/Launch - April Fine Paper Launch - HP IPG Roadshow 2007 - HP IPG Roadshow 2006 Overall events organization, planning and execution. Organized and Executed Events: - Noor Islamic Bank Launch - HP Technology Update, Turkey - HP Conference, Jordan - HP Conference, Kuwait - Volkswagen Tiguan Launch,Dubai Motorshow - HP Incentive Trip, Turkey - Company Re-launch Party - 400 Club Opening/Launch - April Fine Paper Launch - HP IPG Roadshow 2007 - HP IPG Roadshow 2006



Commways Public Relations

• NCR - National Capital Region, Philippines

• Account Executive

  • Dec 2003 - Feb 2006

  Responsible for event coordination, media relations and media monitoring and analysis. Program Involvement: - L'Oreal Philippines (Media Monitoring and Analysis) - 7th Hitachi Young Leaders Initiative - Sierra Madre Trail Launch - IORA Fashion Launch - HOSEKI Jewelry Fashion Show - National Commission on the Role of Filipino Women - Bayer Bay-O-Pet Art Contest - Sophos Anti-Spam Seminar - Miriam College Election Forum on Environment Responsible for event coordination, media relations and media monitoring and analysis. Program Involvement: - L'Oreal Philippines (Media Monitoring and Analysis) - 7th Hitachi Young Leaders Initiative - Sierra Madre Trail Launch - IORA Fashion Launch - HOSEKI Jewelry Fashion Show - National Commission on the Role of Filipino Women - Bayer Bay-O-Pet Art Contest - Sophos Anti-Spam Seminar - Miriam College Election Forum on Environment