Digital Strategy Specialist

• Jan 2023 - Present

Marketing Consultant

• Jul 2022 - Dec 2022

Creative Consultant

• Sep 2021 - May 2022

•Conducted market research to understand the brand's environment, analyze consumer behavior, benchmark competitors' actions, and determine global trends in the sector •Prepared and pitched creative proposals and design briefs based on market and user research insights •Strategized Integrated Corporate Communications plan, including multichannel actions and corresponding KPI's, within budget limits •Equipped the client with resources for future projects to maintain their brand image while creating diverse and enriching content Show less

Community Manager

• Jan 2021 - Dec 2021

•Managed Instagram and LinkedIn accounts to communicate daily club new and publish original content, which increased the club’s member base by 11% •Created, edited, and maintained daily content using Adobe Premiere, Canva, and MailChimp, increasing content interactions by a monthly average of 8.6% •Organized +30 events with guest speakers and workshops to incentivize creative and entrepreneurial mindsets on campus •Managed Instagram and LinkedIn accounts to communicate daily club new and publish original content, which increased the club’s member base by 11% •Created, edited, and maintained daily content using Adobe Premiere, Canva, and MailChimp, increasing content interactions by a monthly average of 8.6% •Organized +30 events with guest speakers and workshops to incentivize creative and entrepreneurial mindsets on campus

Brand Strategist Intern at Lobs Co.

• Jul 2021 - Oct 2021

•Developed sub-brand’s identity, including its value proposition, vision, and visual guidelines, aligned to company's business objectives •Coordinated and directed 7 product photoshoots •Generated and distributed content on social media platforms aligned to image guidelines and marketing objectives which increased brand’s Instagram follower base by 120% •Constructed pricing list for +50 products •Developed sub-brand’s identity, including its value proposition, vision, and visual guidelines, aligned to company's business objectives •Coordinated and directed 7 product photoshoots •Generated and distributed content on social media platforms aligned to image guidelines and marketing objectives which increased brand’s Instagram follower base by 120% •Constructed pricing list for +50 products

Social Media Marketing Intern

• Jan 2020 - Mar 2020

•Formulated actionable recommendations based on Nielsen data analysis to optimize content strategy and media spend •Applied A/B testing processes to email campaigns and adopted assets that contributed to a 20% increase in website traffic •Mediated distribution contracts with 2 premium boutiques in Miami which increased gross profits by 4% •Managed day-to-day e-mail communication with clients and other external stakeholders in the fast-paced start-up environment •Formulated actionable recommendations based on Nielsen data analysis to optimize content strategy and media spend •Applied A/B testing processes to email campaigns and adopted assets that contributed to a 20% increase in website traffic •Mediated distribution contracts with 2 premium boutiques in Miami which increased gross profits by 4% •Managed day-to-day e-mail communication with clients and other external stakeholders in the fast-paced start-up environment

Digital Marketing Intern

• Aug 2019 - Sep 2019

•Produced and edited social media and product description copy based on targeted consumer data, SEO keywords, and brand style •Collaborated with senior management including to grow Instagram account organically, implementing optimized posting schedules for research-based content which increased followers to +6k •Researched influencers that fit the brand’s marketing objectives and mediated paid content campaign contracts •Self-taught to generate barcodes using the GS1 interface to optimize stock and shipping processes Show less