Maria Cianfichi

Account Manager, Agency Growth at Brandwatch
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Location
New York, New York, United States, US
Languages
  • French -

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Larisa Kluchman

Maria is the best account director I've ever worked with! She's been responsible for the MediaCom Brandwatch account for almost 5 years now and 80% of why we stick with Brandwatch is because of Maria's incredible customer service. She knows all the ins and outs of the technology, she understands our needs, and she knows how to work with advanced users, constantly sharing clever "hacks" to optimize our insights. My entire team LOVES working with her!

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Credentials

  • Hootsuite Enterprise Certification for Admins
    Hootsuite Academy
    Sep, 2018
    - Sep, 2024

Experience

    • United Kingdom
    • Technology, Information and Internet
    • 700 & Above Employee
    • Account Manager, Agency Growth
      • Jul 2021 - Present

    • Customer Success Director
      • Jan 2018 - Jul 2021

      Manage and grow top tier client relationships across agency holding families. - Act as a trusted advisor and main point of contact across 40+ top tier Agency Clients - Grow existing relationships through a close understanding of client's business needs - Lead both onsite and online client meetings to present product updates, platform trainings and strategic workshops to enable clients to succeed on Brandwatch - Accurately forecast existing retention and growth each quarter - Work closely with internal services teams to support client deliverables Show less

    • Customer Success Manager
      • Jul 2016 - Jan 2018

    • Customer Success Executive
      • Dec 2014 - Jul 2016

      Manage 50+ client relationships, providing strategic counsel on how to enhance traditional and digital strategies with the support of social media analytics. - Conduct roadmap briefings, platform trainings and workshops both online and in person - Identify account up-sells and work with sales members to create an account structure that best suits a client's needs - Communicate new product features and updates to clients to ensure they are using Brandwatch to it's fullest - Provide support and counsel to new business pitches - Manage internal team members on client deliverables to ensure all projects are completed on deadline - Work the floor at trade shows and industry events to garner Brandwatch interest Show less

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Executive
      • Jul 2011 - Nov 2014

      3+ years of experience in Tech PR with a variety of B2B and B2C account work including Verizon Wireless, Sonos, TracFone Wireless, Capgemini Financial Services, MasterCard and Honeywell - Utilize social media measurement tools such as Brandwatch, Sysomos and Traackr to analyze social conversations, create social listening reports and provide counsel for how to engage with users via Twitter - Display strong media relations skills across top tier business press, technology outlets, wireless, retail and financial services trade publications - Offer strategic counsel to clients for upcoming product launches and key announcements - Manage in-depth coverage reporting and dashboards for major client announcements and campaigns - Develop press materials including pitches, press releases, media alerts, bylines and case studies, resulting in media placements - Lead discussions and updates on client calls and serves as day to day client contact Assistant Account Executive: July 2012 - July 2013 Account Coordinator: July 2011 - July 2012 Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Communications Intern
      • Jan 2011 - May 2011
    • Intern
      • May 2010 - Aug 2010

      Also interned during: January 2010 & January 2011 I worked closely with the Digital Communications team, Public Relations Team and the Media Department Also interned during: January 2010 & January 2011 I worked closely with the Digital Communications team, Public Relations Team and the Media Department

Education

  • George Mason University
    Bachelor of Arts, Dual; Communications; (Public Relations) and French
    2007 - 2011
  • Maryvale Preparatory School
    2003 - 2007

Community

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