Senior Analyst, Business Insights

• Apr 2022 - Present

Business Analyst

• Dec 2019 - Apr 2022

• Manage a portfolio of projects (measurement plans, analytics performance reports, and Tableau dashboards) that provide insight and strategic recommendations. Lead performance reporting presentations as the main analytics contact to high-profile Pharmaceutical clients. • Work closely with internal Agency teams, collaborating with Data Analytics team to ensure client and supplier data is accurate and aligns with campaign objectives, and provides research to media planning teams.• Exemplify strong Project Management skills, by creating and managing project timelines for Internal teams for multiple deliverables at once.

Business Analyst, Customer Success

• Jun 2018 - Aug 2019

* Managed Customer relationship across Fortune 500 clients and Financial Accounts: Prudential, MetLife, and The General. * Demonstrated strong analytical skills and facility in both manipulating data and synthesizing conclusions. Created detailed reports-charts and graphics. * Delivered Campaign reports to the customer and answered key questions throughout the campaigns. * Trained customers and colleagues to use the company SaaS platform to run media budget scenarios, track campaign success, and identify key optimizations. * Customer Management: Deliver positive customer strategy-Understanding the client’s business challenges, KPIs and measurement goals. * Project Management: Lead and engage internal team members toward successful execution and completion of multiple projects. * Workflow Management: Maintain status of all tasks associated with customer deliveries in JIRA for full organizational visibility.

Digital Media Analyst -Client Facing

• May 2017 - May 2018

* Successfully managed over 10 Pharmaceutical Brands under Amgen, Galderma, Otsuka, and Juno as the main Digital Media Analyst. * Created custom reports and dashboards; leveraged statistical knowledge to create insightful recommendations that effectively communicate to the client. * Implemented and created measurement strategies and worked to establish goals for future campaigns and other online marketing growth opportunities. * Organized and pivot data information in a digestible fashion, utilizing data visualization tools such as Tableau. * Presented digital media analytics reports to clients and key agency partners * Gained strong market knowledge in Healthcare and Pharmaceutical industry: Oncology (Anemia), Cardiology, Nephrology, and Dermatology.

Digital Media Analyst

• Jul 2016 - May 2017

* Lead Digital Media Analyst for TV Entertainment Brands under Turner Media Group: CNN,TBS,TNT, Cartoon Network, and Turner Sports. * Created visually stimulating dashboards in Excel for data reporting, using pivot tables, VLOOKUPS, complex formulas. Interpreted and analyzed data to identify key metrics and transform raw data into meaningful, actionable information for the client. * Demonstrated an Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth. * Experience with some media data sources third party ad serving platforms (Sizmek, DCM, Innovid), web analytics (Google Analytics and Google Ad-Words), third-party validation (MOAT, DoubleVerify). * Significantly Improved the reporting process between agency teams (media planners and analytics), by successfully designing campaign measurement plans to identify KPI's and key Campaign Metrics; resulting in a more efficient and better work flow.

Communications and Branding Summer Associate

• Apr 2013 - Jul 2013

* Assisted in developing promotional materials used in Pfizer Nutritional products, as S26, Promil and Progress, usually directed to Physicians and Pharmacies. * Worked with the Products managers preparing materials, such as POP brochures, and helping with presentations also used in Medical and Pubic Congresses and events. * Assisted in building data base information for BI and market research initiatives. * Assisted in developing promotional materials used in Pfizer Nutritional products, as S26, Promil and Progress, usually directed to Physicians and Pharmacies. * Worked with the Products managers preparing materials, such as POP brochures, and helping with presentations also used in Medical and Pubic Congresses and events. * Assisted in building data base information for BI and market research initiatives.

Assistant Department Manager

• Oct 2009 - Dec 2011

Market Research Intern at Office of Textiles and Apparel

• Jan 2011 - Aug 2011

•Intern to International Trade Specialist three days a week at the Office of Textiles & Apparel in highly technical fabrics division •Assist with the preparation for trade shows by: preparing programs to send to companies in attendance and power point presentations for potential prospects; organizing and updating payment and shipping spreadsheet; acting as duel contact for questions in regards to trade show updates and future events. •Assist with promoting oversees programs and strategies to improve the domestic and international competitiveness of the U.S. fiber, textiles and apparel industries.