María Catalina Giraldo Murillo
Sales and Marketing Specialist at Zeta Group- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Professional working proficiency
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Portugués Limited working proficiency
Topline Score
Bio
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Credentials
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INSIDE LVMH Certificate
LVMHJul, 2023- Sep, 2024 -
Digital Ad Certificate - Digital Marketing
Aleph Group, IncJun, 2023- Sep, 2024 -
Conceptos Básicos del Marketing Digital
Google Digital GarageFeb, 2022- Sep, 2024 -
Certificado en Email Marketing
HubSpot AcademyApr, 2022- Sep, 2024 -
Certificado en Inbound
HubSpot AcademyApr, 2022- Sep, 2024 -
Content Marketing Certified
HubSpot AcademyApr, 2022- Sep, 2024 -
Certificación de Publicidad en Búsqueda de Google Ads
Google Digital Academy (Skillshop)
Experience
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Zeta Group
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New Zealand
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Consumer Goods
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1 - 100 Employee
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Sales and Marketing Specialist
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Jun 2023 - Present
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Profesional independiente
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Business Consulting and Services
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700 & Above Employee
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Marketing consultant
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Nov 2022 - Present
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Head of commercial strategy
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Aug 2022 - Nov 2022
Collaborative innovation project carried out in conjunction with the company Packaging Global (located in the city of Cali) with the Design Thinking methodology. The defined challenge was to develop a commercial strategy to reach companies that actively present themselves at business fairs in Colombia through social networks with the Alma de Cartón brand line. Collaborative innovation project carried out in conjunction with the company Packaging Global (located in the city of Cali) with the Design Thinking methodology. The defined challenge was to develop a commercial strategy to reach companies that actively present themselves at business fairs in Colombia through social networks with the Alma de Cartón brand line.
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Pontificia Universidad Javeriana Cali
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Colombia
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Higher Education
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700 & Above Employee
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Student representative of the Faculty of Administrative and Economic Sciences
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Nov 2020 - Nov 2022
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Coordinator Team | CGE
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Jul 2020 - Nov 2022
The Student Management Committee is in charge of the student groups within the Universidad Javeriana Cali. In this space I had the opportunity to be a Coordinator and part of the Coordinating Team, showing my skills in leadership, marketing, communication and event management.
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Organizer | Gran Feria del Emprendimiento | Love and Friendship Edition
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Aug 2022 - Sep 2022
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Administrative Assistant | Marketing Career
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Feb 2022 - Jun 2022
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Organizer | Gran Feria del Emprendimiento
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Mar 2022 - May 2022
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Community Manager - Trafficker | CGE
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Jun 2020 - Nov 2021
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Support to the Javeriano Environmental Volunteering
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Jan 2021 - Jun 2021
The Environmental Volunteering is a space where the care and preservation of the environment is promoted. Various activities were carried out such as learning to recycle waste in the correct way, planting trees on the campus of the Pontificia Universidad Javeriana Cali, learning to reuse waste creatively and recognizing the importance of different ecosystems.
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Organizer | EMPRENDE | Virtual entrepreneurship fair
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Oct 2020 - Nov 2020
Virtual Entrepreneurship Fair, broadcast on Instagram @cgejaverianacali in times of pandemic.
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Innovation consultant
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Jan 2022 - Jun 2022
Innovation and marketing project at the base of the pyramid, in partnership with the De Menos a Más Foundation. A Marketing Plan was carried out for the company Decorparty Cali, a company that is in charge of decorating events in Valle del Cauca. During the months of work we focused on making an innovation in the way of communicating your services and marketing of social networks. Innovation and marketing project at the base of the pyramid, in partnership with the De Menos a Más Foundation. A Marketing Plan was carried out for the company Decorparty Cali, a company that is in charge of decorating events in Valle del Cauca. During the months of work we focused on making an innovation in the way of communicating your services and marketing of social networks.
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Birdman
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Japan
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Design Services
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1 - 100 Employee
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Consultor de marketing digital
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Jan 2022 - Jun 2022
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Hotel Bogota 100
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Colombia
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Hospitality
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1 - 100 Employee
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Market Researcher
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Jul 2021 - Nov 2021
Market research project carried out for the company Design Hotel Bogotá 100, in which we analyze current and potential users, their consumption habits, the communication channels and content they use the most, the most desired and demanded services in the hotel service, and their level of satisfaction with the services currently offered by the hotel both in the city of Cali and Bogotá. Market research project carried out for the company Design Hotel Bogotá 100, in which we analyze current and potential users, their consumption habits, the communication channels and content they use the most, the most desired and demanded services in the hotel service, and their level of satisfaction with the services currently offered by the hotel both in the city of Cali and Bogotá.
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Logistics coordinator | Entrepreneurship fair Go Best
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Jun 2019 - Nov 2019
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Education
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Pontificia Universidad Javeriana Cali
Marketing student with complementary option in Languages, Marketing -
Universidad de Monterrey
Semestre Académico Internacional, Licenciatura en Mercadotecnia y Estrategia Creativa -
LVMH
INSIDE LVMH CERTIFICATE, Marketing de productos especiales -
Aleph Group, Inc
Digital Ad Expert Certificate - Marketing digital and Paid Media, Marketing -
Colegio Hispanoamericano
Bachelor's degree, Colombian and Spanish Bachelor's Degree