María Catalina Giraldo Murillo

Sales and Marketing Specialist at Zeta Group
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Contact Information
Location
Monterrey, Nuevo León, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency
  • Portugués Limited working proficiency

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Credentials

  • INSIDE LVMH Certificate
    LVMH
    Jul, 2023
    - Sep, 2024
  • Digital Ad Certificate - Digital Marketing
    Aleph Group, Inc
    Jun, 2023
    - Sep, 2024
  • Conceptos Básicos del Marketing Digital
    Google Digital Garage
    Feb, 2022
    - Sep, 2024
  • Certificado en Email Marketing
    HubSpot Academy
    Apr, 2022
    - Sep, 2024
  • Certificado en Inbound
    HubSpot Academy
    Apr, 2022
    - Sep, 2024
  • Content Marketing Certified
    HubSpot Academy
    Apr, 2022
    - Sep, 2024
  • Certificación de Publicidad en Búsqueda de Google Ads
    Google Digital Academy (Skillshop)

Experience

    • New Zealand
    • Consumer Goods
    • 1 - 100 Employee
    • Sales and Marketing Specialist
      • Jun 2023 - Present
    • Business Consulting and Services
    • 700 & Above Employee
    • Marketing consultant
      • Nov 2022 - Present
    • Head of commercial strategy
      • Aug 2022 - Nov 2022

      Collaborative innovation project carried out in conjunction with the company Packaging Global (located in the city of Cali) with the Design Thinking methodology. The defined challenge was to develop a commercial strategy to reach companies that actively present themselves at business fairs in Colombia through social networks with the Alma de Cartón brand line. Collaborative innovation project carried out in conjunction with the company Packaging Global (located in the city of Cali) with the Design Thinking methodology. The defined challenge was to develop a commercial strategy to reach companies that actively present themselves at business fairs in Colombia through social networks with the Alma de Cartón brand line.

    • Colombia
    • Higher Education
    • 700 & Above Employee
    • Student representative of the Faculty of Administrative and Economic Sciences
      • Nov 2020 - Nov 2022

    • Coordinator Team | CGE
      • Jul 2020 - Nov 2022

      The Student Management Committee is in charge of the student groups within the Universidad Javeriana Cali. In this space I had the opportunity to be a Coordinator and part of the Coordinating Team, showing my skills in leadership, marketing, communication and event management.

    • Organizer | Gran Feria del Emprendimiento | Love and Friendship Edition
      • Aug 2022 - Sep 2022

    • Administrative Assistant | Marketing Career
      • Feb 2022 - Jun 2022

    • Organizer | Gran Feria del Emprendimiento
      • Mar 2022 - May 2022

    • Community Manager - Trafficker | CGE
      • Jun 2020 - Nov 2021

    • Support to the Javeriano Environmental Volunteering
      • Jan 2021 - Jun 2021

      The Environmental Volunteering is a space where the care and preservation of the environment is promoted. Various activities were carried out such as learning to recycle waste in the correct way, planting trees on the campus of the Pontificia Universidad Javeriana Cali, learning to reuse waste creatively and recognizing the importance of different ecosystems.

    • Organizer | EMPRENDE | Virtual entrepreneurship fair
      • Oct 2020 - Nov 2020

      Virtual Entrepreneurship Fair, broadcast on Instagram @cgejaverianacali in times of pandemic.

    • Innovation consultant
      • Jan 2022 - Jun 2022

      Innovation and marketing project at the base of the pyramid, in partnership with the De Menos a Más Foundation. A Marketing Plan was carried out for the company Decorparty Cali, a company that is in charge of decorating events in Valle del Cauca. During the months of work we focused on making an innovation in the way of communicating your services and marketing of social networks. Innovation and marketing project at the base of the pyramid, in partnership with the De Menos a Más Foundation. A Marketing Plan was carried out for the company Decorparty Cali, a company that is in charge of decorating events in Valle del Cauca. During the months of work we focused on making an innovation in the way of communicating your services and marketing of social networks.

    • Japan
    • Design Services
    • 1 - 100 Employee
    • Consultor de marketing digital
      • Jan 2022 - Jun 2022
    • Colombia
    • Hospitality
    • 1 - 100 Employee
    • Market Researcher
      • Jul 2021 - Nov 2021

      Market research project carried out for the company Design Hotel Bogotá 100, in which we analyze current and potential users, their consumption habits, the communication channels and content they use the most, the most desired and demanded services in the hotel service, and their level of satisfaction with the services currently offered by the hotel both in the city of Cali and Bogotá. Market research project carried out for the company Design Hotel Bogotá 100, in which we analyze current and potential users, their consumption habits, the communication channels and content they use the most, the most desired and demanded services in the hotel service, and their level of satisfaction with the services currently offered by the hotel both in the city of Cali and Bogotá.

    • Logistics coordinator | Entrepreneurship fair Go Best
      • Jun 2019 - Nov 2019

Education

  • Pontificia Universidad Javeriana Cali
    Marketing student with complementary option in Languages, Marketing
    2019 - 2024
  • Universidad de Monterrey
    Semestre Académico Internacional, Licenciatura en Mercadotecnia y Estrategia Creativa
    2023 - 2023
  • LVMH
    INSIDE LVMH CERTIFICATE, Marketing de productos especiales
    2023 - 2023
  • Aleph Group, Inc
    Digital Ad Expert Certificate - Marketing digital and Paid Media, Marketing
    2023 - 2023
  • Colegio Hispanoamericano
    Bachelor's degree, Colombian and Spanish Bachelor's Degree
    2006 - 2018

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