Experience

Comfenalco Cartagena

• Colombia
• Individual and Family Services
• 100 - 200 Employee

• Gerente Relacionamiento y Sostenibilidad

  • Apr 2023 - Present

  -Responsible for Public Affairs and Corporate Relations, building and maintaining different communication channels with the Stakeholders of the organization -Responsible for developing sustainability strategy of the organization. -Responsible for communications and positioning : business development, employment, education, culture, tourism, financial and housing services and benefits for affiliates -Responsible for Public Affairs and Corporate Relations, building and maintaining different communication channels with the Stakeholders of the organization -Responsible for developing sustainability strategy of the organization. -Responsible for communications and positioning : business development, employment, education, culture, tourism, financial and housing services and benefits for affiliates



Invest in Cartagena y Bolívar

• Colombia
• International Trade and Development
• 1 - 100 Employee

• Directora Ejecutiva

  • May 2014 - Apr 2023

  - Responsible for attraction of domestic and foreign investors to Cartagena and Bolivar, and accompany the installation process for the arrival of new companies to the región. - Responsible for positioning the Región as an attractive destination for investment, for it´s excellent conditions for business development and location, working with the local an national government and the private sector, marketing campaigns, responsible for doing business indicators for business development , generating new jobs and implementing programs to specialize our human resource - www.investincartagena.com Show less



Cámara de Comercio de Cartagena

• Colombia
• Executive Offices
• 100 - 200 Employee

• Directora de Competitividad Regional

  • Apr 2012 - May 2014

  -Responsible for Investment Promotion and Doing Business measurement for the city and region-Coordinate private and public spaces so new initiatives/projects are done with a prior alignment-Responsible for Clusters development and support for creation of value chains for: Tourism, Logistics, AgroIndustry,Petrochemical, Shipyard and Naval Reparation industries in the Region.-Responsible for Innovation, Technology and Internationalization projects with impact in Cartagena and Bolivar to be more competitive (World Trade Center Cartagena, Invest In Cartagena, Comision Regional de Competitividad etc) Show less

• Jefe de Promocion de Inversion y Clima de Negocios

  • Feb 2012 - Apr 2012



Microsoft

• United States
• Software Development
• 700 & Above Employee

• WLM MARKETING EXECUTIVE

  • Aug 2007 - Jun 2009

  -Planning, execution and tracking of Marketing Campaigns. Including Co-Marketing activities with Mobile Operators and Manufacturers (negotiation of activities rolled out together such as: online support, raffles, device offer, sales incentives, Windows Live services demos) -Responsible for Online Campaigns (localizations from international, new local material generation, newsletters) and Offline Campaigns (new content, events, etc) and postmortems -Day to Day relationship with agencies(Advertising and PR) for briefings, project monitoring , material revision -Market research and analysis (market share, competition, surveys, launches, etc.) -Ensured the day-to-day maintenance of the Web http://serviciosmoviles.es.msn.com -Project management (reporting, daily tracking and evolution of projects) and support with international interface -Support with Scorecard, Forecasting and Budget control Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Consumer Marketing Assistant - Consulting

  • Mar 2007 - Jul 2007

  -Responsible for AdHoc marketing research reports using different resources and programs -Responsible for marketing research (qualitative and quantitative) presentations for different clients -Coordinator and analysis of focus groups, interviews and surveys -Responsible for AdHoc marketing research reports using different resources and programs -Responsible for marketing research (qualitative and quantitative) presentations for different clients -Coordinator and analysis of focus groups, interviews and surveys



PROCOLOMBIA

• Colombia
• International Affairs
• 700 & Above Employee

• Commercial Assistant

  • Jan 2006 - Feb 2007

  -Responsible for Marketing Plans and opening market strategies development for Colombian companies in different sectors - Market research (Identifying potential clients in Spain for Colombian companies, price, channel, competition, sales forecasts) -Responsible for the Brand and launch of “Colombia es Pasión” -Events Coordinator responsible for local and international fairs -Responsible for Marketing Plans and opening market strategies development for Colombian companies in different sectors - Market research (Identifying potential clients in Spain for Colombian companies, price, channel, competition, sales forecasts) -Responsible for the Brand and launch of “Colombia es Pasión” -Events Coordinator responsible for local and international fairs