Organic Growth Consultant

• Aug 2022 - Present

Growth Marketer

• Aug 2021 - Jul 2022

- Running iterative tests throughout the funnel constantly to optimize key performance metrics. - Build the ideal buyer journey from a marketing perspective. - Implement identified marketing touch points. - Overseeing that all touch points are consistent and in line with the buyer journey phase a lead is in. - Guard the brand story (visual + copy) that we’re telling across the board. - Running iterative tests throughout the funnel constantly to optimize key performance metrics. - Build the ideal buyer journey from a marketing perspective. - Implement identified marketing touch points. - Overseeing that all touch points are consistent and in line with the buyer journey phase a lead is in. - Guard the brand story (visual + copy) that we’re telling across the board.

Customer Success Manager

• Mar 2021 - Jul 2021

Customer Success Manager

• May 2019 - Mar 2021

Lead the growth and business strategy with inbound marketing for the customers, responsible for the global vision of the project and working on strategy, tactics and optimization to ensure the objectives are achieved. DUTIES - Campaign proposals with and for the customer to ensure they achieve their objectives through inbound strategies. - Direct and transmit the objectives of the campaign to all the stakeholders of the project (Internal and external). - Establish SMART goals and implement the strategy and tactics in each stage of the campaign. - Determine timelines for the campaign. RESPONSIBILITIES: Constant contact with the client to ensure participation in the campaign and success. Guarantee the assets are delivered by the internal team on a timely manner. Keep the team focused on meeting the objective of the campaign. Monitor the metrics of the campaign to optimize if needed. Verify the quality of the deliverables and report to customers. Educate and be an evangelist of Inbound Methodology with the client.

Senior Strategic Planner

• Jul 2018 - Mar 2019

Responsible for supporting the customer on identifying their internal or external customer and how they relate to the brand with the purpose of following the strategy, measuring and implementing it so the goals are met in the times expected. - Propose, measure and optimize campaigns in online and offline channels. - Data base analysis and segmentation. - Inbound marketing strategies. - Make the automation platforms part of the strategy. Responsable de apoyar al cliente en el conocimiento estructurado de su cliente (interno y/o externo) y el modelo de relacionamiento con la marca; con el fin de medir y acompañar la implementación de estrategias de comunicación y relacionamiento, que respondan a las necesidades de la marca y permitan alcanzar los objetivos estratégicos de la compañía. - Planeación de estrategias online y offline para las cuentas de la agencia. - Medición y optimización de las campañas. - Segmentación y bases de datos. - Creación de estrategias de mercadeo relacional para las diferentes marcas. - Creación de estrategias de inbound marketing. - Implementación de estrategias en herramientas de automatización.

Directora de Mercadeo Relacional

• Jul 2017 - Dec 2017

CRM and customer service agents management. Design, improve and lead the loyalty plans. Leader of event organization, lead generation and management. Segmenting and targeting customers. Sales and management of corporate platforms. E-commerce analysis and strategy building. CRM and customer service agents management. Design, improve and lead the loyalty plans. Leader of event organization, lead generation and management. Segmenting and targeting customers. Sales and management of corporate platforms. E-commerce analysis and strategy building.

Senior Account Manager

• Feb 2013 - Jun 2017

Responsible for regional and local client relationships. Team leader for strategic and design processes for latin american campaigns: Epson America is responsible for the entire regional strategy development which is then shared with the latin american subsidiaries. Follow-up on local and regional projects, from strategic development and budgets to the execution or implementation of the campaign/activity. Working on bids to sign new clients. Mayor accomplishment: Partnering with Empresa de Energía de Bogotá. Coordination of BTL activities for Epson Colombia. Follow-up on the digital strategies and networks. Regional content management. Contacto directo en la agencia para el cliente regional y local. Líder en el proceso estratégico y de diseño para las campañas LATAM: desde Epson América se desarrolla toda la estrategia regional que después será bajada a las subsidiarias LATAM. Seguimiento de proyectos locales y regionales, desde el desarrollo estratégico y la creación de presupuestos hasta la ejecución o implementación de la campaña o actividad. Coordinación de actividades BTL para Epson Colombia. Seguimiento a estrategias digitales y en redes.

Junior Account Executive

• Aug 2012 - Feb 2013

Responsible for client relationship. Responsible for biddings looking to sign new clients. Team leader on strategic, creative and design process. Presentation of proposals for clients. Internal project management. Budget creation. Mayor accomplishment: Partnering with AIG and Bavaria’s BTL projects. Responsible for client relationship. Responsible for biddings looking to sign new clients. Team leader on strategic, creative and design process. Presentation of proposals for clients. Internal project management. Budget creation. Mayor accomplishment: Partnering with AIG and Bavaria’s BTL projects.

Business executive - Bilingual

• Jan 2012 - Aug 2012

Project management: Online Customer service. E-commerce management. Online promotions and sales strategies. Creative process leader, based on the client needs. Sales for new and existing customers. Project management: Online Customer service. E-commerce management. Online promotions and sales strategies. Creative process leader, based on the client needs. Sales for new and existing customers.