Experience

Naty AB

• Sweden
• Manufacturing
• 1 - 100 Employee

• General Manager Global Sales & Brand Strategy

  • Feb 2022 - Present

• General Manager Europe Sales and Global Brand Strategy

  • Sep 2020 - Feb 2022

• General Manager D/A/CH and Global Brand Strategy Leader

  • Jun 2019 - Sep 2020



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Head of Shopper and Sales Analytics & Insights

  • Apr 2014 - May 2019

  Leading the Shopper and Sales Analytics & Insights Group for Procter & Gamble in D/A/CH. - Leading Consumer and Shopper insight generation for P&G D/A/CH- Developing and implementing shopper centric plans with trade Partners for P&Gs portfolio in D/A/CH. - Leading omni-channel shopper strategies- Establishing Big Data cooperations- People and coaching responsibilities

• Senior Leader Analytics & Insights Digital Brand Operations WE and DACH Country Insights

  • Jun 2012 - Mar 2014

  Leading Analytics and Insights for Europe Brand Operations (Digital) and DACH Brand Operations and Country Insights Coaching and developing several direct reports

• Global Head of Trade Marketing, Discounter Channel @ P&G

  • Oct 2010 - May 2012

  Global Shopper Marketing Strategies and plans for total P&G portfolio at Discounters. Including leading product & packaging initiatives, marketing campaigns and in depth shopper understanding.

• Global Brand Leader - Braun Premium Shavers

  • Aug 2008 - Sep 2010

  Leading global initiative design for Brauns Premium shavers. Leadmarkets in Japan and Germany. Initiative and communication development (incl. copy, digital, packaging etc). Leading multifunctional team.

• Brand Manager - Head of Baby Care (Germany / Austria / Switzerland)

  • May 2005 - Jul 2008

  Leading Brand Management for the largest DACH Business and a big multifunctional team. Outstanding business and organizational results.

• Brand Manager - Fabric & Homecare

  • Jul 2003 - Apr 2005

  Leading the B2B Brand Management & Strategies for P&Gs Fabric & Home Care portfolio, and leading partnership with local JV.

• Assistant Brand Manager (Germany/Austria/Switzerland and Nordics)

  • Aug 1999 - Jun 2003

  Various assistant Brand Manager roles within Baby Care and Home Care