VP, Account Director

• Feb 2023 - Present

Account Director

• Aug 2022 - Feb 2023

Account Director

• Jan 2021 - Aug 2022

Account Team Lead

• Jun 2019 - Jan 2021

WALGREENS• Manage 6+ person cross-functional team responsible for Walgreens’ US-Hispanic and Puerto Rico retail and pharmacy communications• Spearhead multi-channel campaigns development process, from strategy to execution, and ensure brand and client’s needs are met on time and within budget• Manage inter-agency communications and establish processes required to develop culturally-sensitive, multi-channel marketing campaigns and achieve client's business goals• Work with client marketing team to develop Hispanic strategies and unique campaigns in order to drive growth for the brand• Help inspire creative, strategy and other disciplines to deliver highest quality work for clientPFIZER• Provide ad hoc consultation to agency teams managing multicultural strategies and campaigns for Prevnar13 and other Pharma brandsPRO BONO HISPANIC COVID-19 CAMPAIGN•Conceptualized, led and recruited a team who donated work and time to develop a campaign in Spanish, to increase face mask usage among US Hispanics and close the communications gap around COVID-19 . This multichannel campaign included a landing website, video, display, OOH, and audio. Delivered 7.1M+ of donated impressions. Website: www.usolamiapor.org Show less

Account Supervisor

• Feb 2014 - Jun 2019

PFIZER ACCOUNT• Played a leading role in the ideation, co-creation and execution of best-in-class Hispanic and African American traditional, digital and local communications which tripled market penetration and growth for the brand. • Help lead communication strategies and executions which helped address pneumococcal pneumonia vaccination disparities within communities of color. • Co-led development of legal/regulatory processes at Pfizer for approvals and development of original in-language materials.• Key player in the development of 2018 DTC Gold winning Hispanic TV campaign for Prevnar 13.Other Accounts: ADVIL, ROBITUSSIN, ZANTAC, ST. JUDE'S• Support multicultural annual planning, research development and execution for other pharma and OTC brands• Uncover consumer insights and develop growth strategies and communications for multiple clients• Manage internal agency team and all communications with internal and external clients Show less

Senior Account Executive

• Jul 2013 - Feb 2014

• Contributed to development and execution of tactical plans to support brand strategies for two oncology brands • Engaged in brand creation inititiaves (brand vision and positioning development) and pre-launch initiatives for an oncology therapy • Involved in the ideation and execution of professional resources such as sales aids, congress materials, disease decks and support materials for Hodgkin-Lymphoma patients • Contributed to development and execution of tactical plans to support brand strategies for two oncology brands • Engaged in brand creation inititiaves (brand vision and positioning development) and pre-launch initiatives for an oncology therapy • Involved in the ideation and execution of professional resources such as sales aids, congress materials, disease decks and support materials for Hodgkin-Lymphoma patients

M.S. in Integrated Marketing

• Jul 2011 - Dec 2013

Coursework includes: Brand strategy, Campaign Planning and Management, Competitive Strategy, Finance for Marketing Decisions, Brand Management, Consumer Behavior, Database Management, etc. Coursework includes: Brand strategy, Campaign Planning and Management, Competitive Strategy, Finance for Marketing Decisions, Brand Management, Consumer Behavior, Database Management, etc.

Senior Account Executive | Novartis Account | Hispanic Marketing

• Mar 2013 - Jul 2013

- Played an integral role in the development and launch of a DTC Award-winning Hispanic pharma campaign for Novartis- Spearhead the development and client and legal approvals of Hispanic tactics, including a TV commercial and numerous digital and print materials- Contribute to the yearly campaign planning process for the brand

Account Management | Novartis Account | Hispanic Marketing

• Apr 2012 - Feb 2013

• Identify insights and leverage knowledge of the Hispanic market to support client presentations and annual planning with strategic thinking, research and analysis • Execute marketing communications that deliver on the client’s campaign objectives and strategies• Spearhead US-Hispanic brand projects, content review, interim deliverables, legal clearances and client approvals (in English and Spanish)• Spearhead content integration and original content development for the most popular Hispanic TV productions in the Univision network• Conduct and analyze primary and secondary research, to uncover consumer insights and ensure consumer relevance of the brand-communication strategy• Develop and present research debriefs to internal creative team and external creative partners Show less

Ad-hoc Marketing Consultant

• Jun 2011 - Feb 2013

Marketing Manager

• Oct 2008 - Mar 2010

- Analyzed company's situation in the marketplace and developed brand positioning for the brand - Streamlined company positioning, service offerings and branding standards in and outside the company - Designed and implemented targeted radio, print and online campaigns - Developed and promoted "medical tourism" as a service offering, resulting in a 50% increase in international patients - Devised and successfully implemented incentive packages to increase surgeon and patient loyalty - Planned and managed company´s participation in health local and international events and promotional activities - Work contributed to profit increase of ~6% and direct customer base growth of ~35% Show less

Student Consultant

• Jan 2008 - May 2008

-Completed project with team of peers to understand technology buying process of small size companies in Bogotá -Conducted interviews and analyzed market research to present report and final marketing recommendations to HP Marketing managers -Completed project with team of peers to understand technology buying process of small size companies in Bogotá -Conducted interviews and analyzed market research to present report and final marketing recommendations to HP Marketing managers

Marketing Assistant/Board member (Part time)

• Jan 2001 - Jan 2008

-Researched competitor pricing models, resulting in internal cost analysis and restructuring of service offerings -Manage relationships and training with HCPs -Attended quarterly board of directors meeting to discuss financial and strategic goals in company growth -Researched competitor pricing models, resulting in internal cost analysis and restructuring of service offerings -Manage relationships and training with HCPs -Attended quarterly board of directors meeting to discuss financial and strategic goals in company growth

Financial Analyst

• Jan 2007 - Dec 2007