Maria Antonia Rosero

Digital Marketing Specialist at Beldiamond - Tailor-made Jewellery
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Contact Information
us****@****om
(386) 825-5501
Location
Brussels, Brussels Region, Belgium, BE
Languages
  • Spanish Native or bilingual proficiency
  • French Professional working proficiency
  • English Full professional proficiency

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Credentials

  • Google Universal Analytics Essential Training (2020)
    LinkedIn
    May, 2021
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jan, 2020
    - Nov, 2024
  • Google Analytics
    Google
    Mar, 2020
    - Nov, 2024
  • Google Ads Search
    Google
    Nov, 2019
    - Nov, 2024
  • IELTS - score 8.0/C1
    IELTS Official
    Nov, 2018
    - Nov, 2024

Experience

  • Beldiamond - Tailor-made Jewellery
    • Belgium
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2022 - Present

      - Inbound marketing: Create a list of content that needs to be created for our blog, our educational section and our newsletter. Write articles to support this list and supervise other copywriters to ensure the consistency of our content strategy. Monitor and make suggestions to improve our funnel strategy. - Social media management: Create and schedule posts on Facebook, Instagram, Pinterest, Linkedin, TikTok and interact with our communities. Collaborate with the Paid Social team to create and test different ads. Analyze and report key data to improve our reach and engagement rate for each of these platforms in order to grow our communities. -Communication & PR: Organize photoshoots and video shoots of our latest jewellery collections. Create images and illustrations for articles, pamphlets, banners etc. Organize the representation of our brand at different pop up stores in Belgium. - Website management: Analyse our Google Analytics account and report on opportunities for improvements. Update our keyword research. Analyse and report on our competitors activities. Show less

  • Bosch Belgium
    • Belgium
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jun 2021 - Dec 2021

      Websites & online tools: Participate in the development and optimization of the online landscape by gathering SEO-optimized content and ensuring the quality of the customers' journey. Social media: Develop and implement a social media plan for the heating season 2021/2022. Creation of content, management of the online community, analysis of the performances of our social media plan, monitoring the competitor's channels, and detecting possible growth opportunities. Websites & online tools: Participate in the development and optimization of the online landscape by gathering SEO-optimized content and ensuring the quality of the customers' journey. Social media: Develop and implement a social media plan for the heating season 2021/2022. Creation of content, management of the online community, analysis of the performances of our social media plan, monitoring the competitor's channels, and detecting possible growth opportunities.

  • INGEDATA
    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior Marketing Manager
      • Sep 2020 - Apr 2021

      Design and carry out email marketing campaigns using HubSpot relying heavily on the automation aspect Create and execute a social media plan to entertain the different channels Develop marketing materials (visuals/text for socials, email templates, commercial sales presentations) Design and carry out email marketing campaigns using HubSpot relying heavily on the automation aspect Create and execute a social media plan to entertain the different channels Develop marketing materials (visuals/text for socials, email templates, commercial sales presentations)

  • Inmaculada Por Siempre
    • Cali, Colombia
    • Brand Image manager
      • Mar 2013 - Nov 2018

      Management of the social media pages & creation of content (mainly Instagram since 2015) Creation & development of the brand image Customer communication & portfolio management Management of the social media pages & creation of content (mainly Instagram since 2015) Creation & development of the brand image Customer communication & portfolio management

  • Recamier S.A.
    • Colombia
    • Personal Care Product Manufacturing
    • 200 - 300 Employee
    • Assistant marketing
      • Jul 2018 - Jul 2018

      Assisted in the validation of marketing campaigns and market research Translated catalogs (from Spanish to English) Assisted in the correction & validation of product visuals Assisted in the validation of marketing campaigns and market research Translated catalogs (from Spanish to English) Assisted in the correction & validation of product visuals

Education

  • IÉSEG School of Management
    Master's degree, Digital Marketing & CRM
    2019 - 2020
  • Université Jean Moulin (Lyon III)
    Bachelor's degree, Applied Foreign Languages - minor in Business
    2016 - 2019

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