Maria Alejandra Pascua
WGSN Expert at WGSN- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Catalan Limited working proficiency
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Italian Elementary proficiency
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Portuguese Limited working proficiency
Topline Score
Bio
Credentials
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English level C2
EF Education FirstMar, 2017- Nov, 2024 -
E-Commerce
Esden Business SchoolJan, 2016- Nov, 2024 -
Personal Shopper and Styling
Esden Business SchoolJan, 2016- Nov, 2024 -
Architecture of a Fashion Collection
Istituto MarangoniJul, 2015- Nov, 2024
Experience
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WGSN
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United Kingdom
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Information Services
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400 - 500 Employee
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WGSN Expert
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Jan 2016 - Present
I have a hybrid role within WGSN, which combines account management, client services and trend specialist for WGSN's clients within the Latin American region.I have to edit and present trends content based on the different markets and targets of each of my clients, as well as assess them on which are the trends that may accommodate best to their end customers reality.
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Local consultant
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Jul 2020 - Aug 2020
Local consultant for Colombian and Chilean markets in a marketing and consumer project.
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Consultant
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Jul 2018 - Aug 2018
The client for the former consultancy was satisfied with the previous consultancy, so they decided to have a new one, in which I worked as one of the key consultants assessing them in consumer trends and insights, as well as main product and color for Chile
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Lecturer Trends Day WGSN
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Jul 2018 - Jul 2018
Lecturer for top fashion trends for SS 2019.
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Consultant
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Jan 2018 - Mar 2018
I was the leading consultant on a specific project, I had to bring in the specific insights relating to consumer, as well as product knowledge for Chilean market.
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Lecturer Trends Day WGSN
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Feb 2018 - Feb 2018
Lecturer on top marketing and consumer insights for 2018.
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Lecturer Trends Day WGSN
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Apr 2017 - Apr 2017
Lecturer on catwalk trends for AW 17/18
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Client Services Specialist
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Jul 2014 - Dec 2015
Continuing with my former job as a client services intern, I kept tending to the main Hispano American clients and the relationship with them.I was in charge of being the direct contact within the client and the company, I also gave personalized assessments on the trend information WGSN's portfolio of products offers to the clients, specific to the different markets within spanish speaking LATAM countries.I started making specific trend presentations to clients, based on the content of WGSN's portfolio of products and the client's specific needs and market.I continued to support marketing with the region's strategy and events.
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Client services intern LATAM for WGSN Group and Stylesight
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Feb 2014 - Jun 2014
As the spanish speaking member of LATAM client services' team, I tended to all accounts of Hispano America, within WGSN portfolio of products. My job description included assisting the client's needs within their trends, and marketing information, specialized presentations on demand, and understanding the depths of Hispano American consumers, as well as it's struggles within fashion, home, decoration, and other final consumer related markets.Part of my responsibilities also included showing the clients how to use and take advantage of WGSN and it's products, and which is the best individual way for each of them on how to find information on it. The on-boarding processes, as well as retention percentages were part of my KPIs.I constantly collaborated with marketing for all of spanish language promos and events on the region (except for Mexico).I started with trend training to become a trend analyst.
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Universidad de La Sabana
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Colombia
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Higher Education
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700 & Above Employee
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Teacher on sustainable fashion
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Apr 2020 - May 2020
Developed the fashion sustainability module on the fashion journalism diploma. Developed the fashion sustainability module on the fashion journalism diploma.
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LCI Bogotá - Institución de Educación Superior
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Colombia
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Education Management
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1 - 100 Employee
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Invited Professor
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May 2016 - Apr 2020
Invited teacher for the fashion trends and coolhunting course in LCI Bogotá. The class I currently teach is part of the trends application module and is currently based on my experience, international trends and it's local interpretations. My class is a combination of application and comercial interpretation of macro trends within different industries, such as gastronomy, art, design and fashion, it also has an appropriation and application component, in which we analyze different referents that show how trends are used within different personal styles. With an analysis of lifestyle changes and how they've evolved throughout certain amount of time, I wrap things up by doing a cross over between current local fashion trends and the analysis I'd just explained.
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Asociación de Exportadores ADEX
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Peru
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International Trade and Development
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300 - 400 Employee
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Invited lecturer to the XIV Peruvian Textile Forum
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May 2018 - May 2018
Invited lecturer on the XIV Peruvian Textile Forum, in charge of speaking about SS 19 macro trends emphasising on the Peruvian market. Invited lecturer on the XIV Peruvian Textile Forum, in charge of speaking about SS 19 macro trends emphasising on the Peruvian market.
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Escuela Colombiana de Imagen y Estilo - Educación Futuro LTDA.
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Bogotá D.C. Area, Colombia
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Teacher
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Jan 2017 - Mar 2018
Teacher for the certified course Personal image design and assessment. The lectures I'm responsible for are the lessons regarding Colombian fashion industry, detection and application of current fashion trends, and textiles and fabrics (all from different materials, to their weave). Teacher for the certified course Personal image design and assessment. The lectures I'm responsible for are the lessons regarding Colombian fashion industry, detection and application of current fashion trends, and textiles and fabrics (all from different materials, to their weave).
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Lecturer 20 year celebration
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May 2017 - May 2017
Invited lecturer for the 20 years celebration of LCI Bogotá. Invited lecturer for the 20 years celebration of LCI Bogotá.
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External Collaborator
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May 2014 - Aug 2014
External colaborator for the 2nd period of LaSalle College Bogotá on the Trends & Style class with Monica Ruan, as the leading teacher. During this period I gave a macro trend presentation to her students, and also evaluated their final projects. The students had to understand the macro trends and do a project in which they find a certain macro trend within the Colombian culture, style and products. External colaborator for the 2nd period of LaSalle College Bogotá on the Trends & Style class with Monica Ruan, as the leading teacher. During this period I gave a macro trend presentation to her students, and also evaluated their final projects. The students had to understand the macro trends and do a project in which they find a certain macro trend within the Colombian culture, style and products.
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WGSN
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United Kingdom
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Information Services
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400 - 500 Employee
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Assistant (intern)
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Jun 2013 - Dec 2013
I was Catalina Marin's assistant, I had to help her with client services. Understanding the clients' companies and needs so I could decide which information could suit them best. I learned how to analyse and understand trends from their prediction until their arrival on stores. I was Catalina Marin's assistant, I had to help her with client services. Understanding the clients' companies and needs so I could decide which information could suit them best. I learned how to analyse and understand trends from their prediction until their arrival on stores.
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Education
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2010 - 2014
Lasalle College Internacional
College, Fashion Design -
2018 - 2019
Next University
Digital Marketing -
2015 - 2016
Esden Business School
Master of Business Administration (MBA), Fashion and Beauty -
2015 - 2015
Esden Business School
Personal Shopper & Styling -
2015 - 2015
Istituto Marangoni
Architecture of a Fashion Collection, Fashion/Apparel Design -
1994 - 2007
Gimnasio Los Caobos
Highschool, Bilingual and Multilingual Education
Community
