Mari-Liis Kullamaa

Head Of Digital at Intense growth HUB
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Contact Information
us****@****om
(386) 825-5501
Location
Estonia, EE
Languages
  • English Professional working proficiency
  • Estonian Native or bilingual proficiency
  • Russian Elementary proficiency

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Bio

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Credentials

  • Meta Certified Media Planning Professional
    Meta
    Mar, 2023
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    Jan, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Jan, 2023
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Jul, 2020
    - Nov, 2024
  • Facebook Marketing Consultant (Bronze)
    Facebook Advertising
    Jul, 2019
    - Nov, 2024

Experience

    • Estonia
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Digital
      • Mar 2021 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Media Specialist
      • Nov 2018 - Mar 2021

      I was managing digital campaigns in different local channels and networks, also on Facebook and Google. Everyday work consists of project managing, communicating with clients, brand managers and channels, setting up campaigns, monitoring, analyzing e.g. Initiative is a global communication agency to build brands through culture and efficiency. It has been the fastest-growing media agency in the last 5 years in Estonia. 2019 it reached 2nd place in Estonia. Initiative belongs to the IPG media agencies group, which is the biggest in the Baltics and one of the leading in the world! Show less

    • Estonia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Specialist
      • Jul 2017 - Nov 2018

      As a digital media specialist, I was responsible for both, local and international client's digital campaigns. The working area was wide, starting from thinking special strategies, till setting up campaigns, monitoring, following KPI's, analysis. I was a bit more focused on Google Search, but also working with Google Ads display and video features, Google Analytics, Business Facebook, Adform, DoubleClick, LinkedIn, etc. As a digital media specialist, I was responsible for both, local and international client's digital campaigns. The working area was wide, starting from thinking special strategies, till setting up campaigns, monitoring, following KPI's, analysis. I was a bit more focused on Google Search, but also working with Google Ads display and video features, Google Analytics, Business Facebook, Adform, DoubleClick, LinkedIn, etc.

    • Estonia
    • Media Production
    • 100 - 200 Employee
    • B2B consultant
      • Jan 2017 - May 2017

      I started with B2B specialty magazines selling. After that specialized in selling different conferences to business clients. My job was telemarketing, which included calling CEOs, Marketing Managers, etc; sending invoices; dealing with clients' different problems and questions. I started with B2B specialty magazines selling. After that specialized in selling different conferences to business clients. My job was telemarketing, which included calling CEOs, Marketing Managers, etc; sending invoices; dealing with clients' different problems and questions.

  • KOA Beach Services
    • Hawaiian Islands
    • Surfing Instructor
      • Jun 2016 - Aug 2016

      Summer job in Hawaii. I was working near the ocean in a surf rental club. Summer job in Hawaii. I was working near the ocean in a surf rental club.

    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Intern
      • Mar 2016 - May 2016

      I was part of setting up marketing campaigns' strategies, testing, branding. Campaigns were on TV, radio, outdoor and indoor adverts, prints, social media. Also, I wrote memos and completed budget plans. The biggest task for me was organizing an event for Newton workers outside their working place for the Q1 projects examination. I got a chance to see Farmi "Kreeka jogurt meega" TV commercial filming. While that internship I was working with different programs (Excel, Word, Readymag). Newton creative agency was founded in 1998 and they are specialized in classical mass media, various media solutions, direct marketing, digital media. They have won different awards in Estonia and other countries. Show less

Education

  • Tallinn University of Technology
    Bachelor’s Degree, Business administration, Marketing
    2014 - 2017
  • Tartu Hugo Treffner Gymnasium
    High School, Humanities
    2011 - 2014

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