Mari-Liis Holmberg
Head of CRM at NabuMinds- Claim this Profile
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English Native or bilingual proficiency
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Estonian Native or bilingual proficiency
Topline Score
Bio
Keith Zammit Marmara`
Mari-Liis is an amazing person to work with. She is very solution oriented manager with exceptional problem solving and leadership expertise. She is always ready to take up new challenges and aims for excellence all the time. She is creative, energetic, and highly motivated with great communication skills - It is a real pleasure for me to be able to work with her on company wide projects.
Kristina Krenz
Mari-Liis is proactive, passionate, and highly knowledgeable in her role as well as in the igaming industry. She’s a born leader, hardworking, and a true team player! Mari-Liis has always been an absolute pleasure to work with, I have no doubt that she will thrive in whatever she does, and wherever she goes – any team will be lucky to have her!
Keith Zammit Marmara`
Mari-Liis is an amazing person to work with. She is very solution oriented manager with exceptional problem solving and leadership expertise. She is always ready to take up new challenges and aims for excellence all the time. She is creative, energetic, and highly motivated with great communication skills - It is a real pleasure for me to be able to work with her on company wide projects.
Kristina Krenz
Mari-Liis is proactive, passionate, and highly knowledgeable in her role as well as in the igaming industry. She’s a born leader, hardworking, and a true team player! Mari-Liis has always been an absolute pleasure to work with, I have no doubt that she will thrive in whatever she does, and wherever she goes – any team will be lucky to have her!
Keith Zammit Marmara`
Mari-Liis is an amazing person to work with. She is very solution oriented manager with exceptional problem solving and leadership expertise. She is always ready to take up new challenges and aims for excellence all the time. She is creative, energetic, and highly motivated with great communication skills - It is a real pleasure for me to be able to work with her on company wide projects.
Kristina Krenz
Mari-Liis is proactive, passionate, and highly knowledgeable in her role as well as in the igaming industry. She’s a born leader, hardworking, and a true team player! Mari-Liis has always been an absolute pleasure to work with, I have no doubt that she will thrive in whatever she does, and wherever she goes – any team will be lucky to have her!
Keith Zammit Marmara`
Mari-Liis is an amazing person to work with. She is very solution oriented manager with exceptional problem solving and leadership expertise. She is always ready to take up new challenges and aims for excellence all the time. She is creative, energetic, and highly motivated with great communication skills - It is a real pleasure for me to be able to work with her on company wide projects.
Kristina Krenz
Mari-Liis is proactive, passionate, and highly knowledgeable in her role as well as in the igaming industry. She’s a born leader, hardworking, and a true team player! Mari-Liis has always been an absolute pleasure to work with, I have no doubt that she will thrive in whatever she does, and wherever she goes – any team will be lucky to have her!
Experience
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NabuMinds
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Estonia
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IT Services and IT Consulting
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1 - 100 Employee
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Head of CRM
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Feb 2022 - Present
• Delivering on financial and customer-centric KPIs • Building and managing multi-brand CRM strategy (Acquisition, Retention, Reactivation) • Building CRM specific reports with BI and Analytics teams for in-depth analysis and reactive approach • Introducing Optimization and Automation to CRM Flows • Managing multi-brand bonus budget • Leading a team of Retention Managers • Delivering on financial and customer-centric KPIs • Building and managing multi-brand CRM strategy (Acquisition, Retention, Reactivation) • Building CRM specific reports with BI and Analytics teams for in-depth analysis and reactive approach • Introducing Optimization and Automation to CRM Flows • Managing multi-brand bonus budget • Leading a team of Retention Managers
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Betsson Group
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Malta
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Software Development
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700 & Above Employee
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Head Of Customer Marketing
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Feb 2021 - Mar 2022
• Responsibility for Casino and Sportsbook revenue and key KPIs• Building and managing full CRM strategy (Acquisition, Retention, Reactivation)• Optimizing and automating CRM flows• Analyzing the each brand's current position and optimizing the casino offerings based on market needs• Managing brand's marketing and bonus budget
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Gaming Manager
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Feb 2018 - Feb 2021
• Responsibility for Casino performance KPIs• Building and managing multi-brand Casino CRM strategy • Managing and representing a team of coordinators• Launching and leading internal Casino Managers Forum• Analyzing the Group's current position and optimizing the casino offerings• Maintaining a strong understanding of the competitor landscape, market movements and opportunities.• Analyzing and evaluating casino product activity, such as game releases, VIP behaviour.• Identifying opportunities in the market and recommending actions to secure the number one position in the market• Engaging with product development and innovation to support the market and team• Discussing identified opportunities with providers Show less
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Casino Manager
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Jul 2017 - Jan 2018
• Managing ATL campaigns from conception to execution and evaluation• Planning of monthly campaign calendars• Work closely with Head of Casino on new product, supplier and game launch strategy• Work closely with local marketing managers to create localized campaigns• Onsite game positioning, site content and campaign visibility• Working with suppliers on exclusive promotions• Casino CRM activities• Campaign performance evaluation• Monthly KPI evaluation
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Casino Campaign Coordinator
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Jun 2016 - Jul 2017
• Conceptualising creative and compelling promotions• Plan, create and manage tailor-made retention campaigns • Constant evaluation of campaigns in order to improve efficiency and ROI.• Internal briefings to all necessary team members• Communication with other departments ensuring alignment across all customer touch points
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Casino Malta by Olympic Casino
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Eden Place, St. George's Bay, St. Julians, Malta
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Marketing Executive
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Sep 2015 - Jun 2016
• Facebook, Instragram and website management • Seeking out external marketing opportunities • Creating campaigns and retention offers • Customer behavior analysis • Staff training • Preparing Casino events schedule • Overseeing events • Facebook, Instragram and website management • Seeking out external marketing opportunities • Creating campaigns and retention offers • Customer behavior analysis • Staff training • Preparing Casino events schedule • Overseeing events
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Education
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2010 - 2013
Tallinn University
Bachelor of Social Science, Public Relations, Advertising, and Applied Communication -
2007 - 2010
Tallinna Vanalinna Hariduskolleegium
English
Community
