Mari Cobb-Manriquez

Senior Marketing Manager at DMA Solutions, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Landon Sloan

Have you ever had that one person that you've worked with that if given the chance you'd take any opportunity to do so again? "Oh the opportunity is to work on B2B Billboard Campaigns for a local pipe cleaner in Antarctica? But Mari Cobb will be my Supervisor? Yes, I will take the job!" That's honestly and sincerely how I feel about my time working with Mari. Wise and intelligent, funny, and kind, Mari always puts the needs of her team and the vision of the client ahead of her own personal agenda. And seriously, she's definitely the funniest and smartest person I've worked with. She has a passion for great creative and content. Clients and team members adore her. Meanwhile, Mari is not only learning to better herself, but she is also grabbing the hands of her team and bringing them up with her. She leads from ahead, not rules from behind. She's seriously the best.

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Experience

    • Senior Marketing Manager
      • Jan 2021 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Oct 2017 - Jan 2021

      - Led strategy for all accounts- Day to day communication between clients, internal teams, and vendors- Managed all projects with creative team, developers, freelancers - including brief writing- Created social media strategy for all clients- Wrote copy for all projects, including monthly social media content calendars - Created timelines and budgets, and managed team's hours internally- Managed social media channels for all clients and reported results monthly- Led new business initiatives internally, creating capabilities decks and writing copy- Wrote and presented agency POVs for clients

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Jan 2017 - Sep 2017

      • Facilitated and tracked budgets for all Scopes of Work• Planned sprints for all projects• Managed day to day client communication and expectations• Managed internal communication with all teams, including creative, digital, strategy, and development• Managed communication and budgets with outside vendors• Create timelines for all projects• Managed social media, SEM and SEO campaigns with outside media companies• Wrote creative briefs and project briefs that support the overarching strategy for each brand• Performed Quality Assurance on all digital projects• Prepared meeting minutes• Wrote and presented agency POVs

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Regional Account Manager
      • 2016 - 2016

      • Facilitated and tracked budgets for all local media buys in my 9-state region• Managed day to day client/alliance/distributor communication and expectations for all local field projects in my 9-state region • Managed internal communication with all teams, including digital, creative, production, studio and procurement• Wrote creative briefs and project briefs that support the overarching strategy for each brand• Captured client feedback in Revision Work Orders in a timely fashion• Prepared for all regional distributor meetings by printing and hanging signage, creating agendas, purchasing giveaways and ordering samples of MillerCoors branded items• Attended all local media events in the market• Managed and tracked budgets and hours for each project• Prepared meeting minutes• Wrote and presented agency POVs

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • 2014 - 2016

      • Managed day to day client communication and expectations• Created timelines for all projects• Wrote creative briefs and project briefs that support the overarching strategy for each brand• Led and prepared for weekly status meetings with the client• Briefed all internal teams for all projects (digital, creative, planning)• Managed budgets and hours for each project• Prepared meeting minutes• Supervised the Account Service intern• Created estimates for projects• Wrote and presented agency POVs • Managed all aspects of projects, including print, digital/social media and broadcast

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Local Restaurant Marketing Account Executive
      • 2013 - 2014

      Client: Church's Chicken• Planned events for individual restaurants, such as Grand Openings and Anniversary Celebrations• Reversed declining sales in restaurants by creating and implementing in-depth, tactical plans• Maintained media flowcharts with current promotions • Managed database for ordering Point of Purchase materials for 1,000+ restaurants• Supervised social media team, as well as scheduled and geotargeted posts • Wrote copy for live radio remotes and TV interview segments• Coordinated and secured Added Value media opportunities• Managed client and franchisee communication • Placed and managed orders and creative for direct mail • Assisted fellow Account Executives with local marketing tasks and sales driving tactics• Attended in-market meetings and recorded minutes for summaries• Created and submitted all POS system promotion downloads for 100+ company stores• Created and implemented plans for restaurants with declining sales due to competitive intrusion

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Account Manager
      • 2012 - 2013

      Clients: Bed Bath and Beyond, DISH Network, YAMAHA, Harper Direct, Kathy Adams Furniture, Jo-Ann Fabrics, Aaron Brothers, Sutherland Furniture, Floriana Jewelry• Managed client communication• Supervised inventory of all photographed items• Proofread and Quality Checked all creative elements• Billed all projects, using the agency’s job manager system• Wrote copy for various projects• Created schedules for photography and creative teams and managed hours according to budget and timeline• Created creative briefs for all projects for creative team and photography team• Developed and maintained social media accounts for the agency

    • Account Manager
      • 2010 - 2012

      Clients: Vision Care Center, Foundation of Arts, St. Bernards Medical Center, Healthcare Medical Group, Legacy Billiards, Liberty Bank, Ferguson Medical Group, Health and Wellness Institute• Managed client communication• Wrote copy for all projects• Bought and placed media for all projects• Billed all jobs using Workamajig, the agency’s job manager system• Proofread and Quality Checked all creative elements• Assisted Director of Operations with all tasks• Created schedules for creative/design team and managed hours according to budget and timeline

    • Public Relations Intern
      • May 2011 - Sep 2011

Education

  • Arkansas State University
    Bachelor of Science, Journalism; Double; Advertising and Public Relations
    2008 - 2012

Community

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