Experience

JARDESCA California Aperitiva

• United States
• Wine & Spirits
• 1 - 100 Employee

• Lead Investor

  • Jan 2013 - Present



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Director

  • Jul 2011 - Present

  Maintain the inspiration taken from our ancestors in Cuba, who served their society in myriad ways, as public servants, philanthropists, artists, educators and industrialists. Maintain the inspiration taken from our ancestors in Cuba, who served their society in myriad ways, as public servants, philanthropists, artists, educators and industrialists.



Animari Films

• Miami, Florida

• Principal Owner/Creative Executive/Producer

  • Feb 1994 - Aug 2022

  Connect, Create and Change perceptions via original, inspiring storytelling Connect, Create and Change perceptions via original, inspiring storytelling



TEDx Sonoma

• Sonoma, California

• Member Organizing Commitee

  • Jan 2015 - Jan 2017



Tedx Habana

• Cuba

• Sponsor/Producer

  • Jul 2014 - Jan 2016

  Approximately three years in the making, TEDxHabana, the first TEDx to be held in Cuba took place on November 15, 2014 at Teatro Nacional in Cuba. This day-long event included talks by Cubans and Americans on ideas that “foster learning, inspiration and wonder- and to provoke conversations that matter.” Highlighting the vibrant arts scene and engaging talks around economic, social and environmental issues including entrepreneurship and sustainable agriculture, over 1000 guests remained inspired and engaged over the course of the groundbreaking program. Show less



ID8

• Advertising Services
• 1 - 100 Employee

• Freelance Writer/Producer

  • Feb 2006 - Feb 2012

  Generated scripts and production supervision on co-developed brand content for Bacardi Global and Bacardi North America Generated scripts and production supervision on co-developed brand content for Bacardi Global and Bacardi North America



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Creative Consultant

  • Nov 1995 - Nov 2008

  Generated multi-platformed creative content with a specific focus on Bacardi's History and Heritage. Generated multi-platformed creative content with a specific focus on Bacardi's History and Heritage.



Festival de Cine Hispano de Miami.

• Miami/Fort Lauderdale Area

• Founding Committee Member

  • Jan 1998 - Apr 2001

  Member of Sponsorship Committee and Marketing with an emphasis on all Art and Creative Materials for Festival. Member of Sponsorship Committee and Marketing with an emphasis on all Art and Creative Materials for Festival.



Zubi

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jan 1989 - Feb 1994

  Responsible for all aspects of the creative process of US General Market and Hispanic Advertising efforts. Brands included: Kraft General Foods, Pizza Hut, Pepsi, Mercedes-Benz and Walt Disney World. Responsible for all aspects of the creative process of US General Market and Hispanic Advertising efforts. Brands included: Kraft General Foods, Pizza Hut, Pepsi, Mercedes-Benz and Walt Disney World.