Margot Peterson
Content Marketing Manager at Commure- Claim this Profile
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Bio
Experience
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Commure
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United States
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Information Technology & Services
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100 - 200 Employee
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Content Marketing Manager
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Jun 2021 - Present
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Salesforce
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United States
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Software Development
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700 & Above Employee
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Senior Strategic Engagement Analyst
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Jun 2020 - May 2021
• Planned, managed, and executed internal communications strategy for Chief Medical Officer, including enablement presentations, senior leadership updates, and a weekly newsletter to entire HLS industry business • Craft external executive thought leadership narratives, producing earned bylines, blogs, podcasts, etc., in leading media publications (e.g., HBR, STAT News, Fierce Healthcare) • Partner closely with PR, Marketing, and Executive Programs to amplify Salesforce as an industry… Show more • Planned, managed, and executed internal communications strategy for Chief Medical Officer, including enablement presentations, senior leadership updates, and a weekly newsletter to entire HLS industry business • Craft external executive thought leadership narratives, producing earned bylines, blogs, podcasts, etc., in leading media publications (e.g., HBR, STAT News, Fierce Healthcare) • Partner closely with PR, Marketing, and Executive Programs to amplify Salesforce as an industry thought leader, managing executive programing for key industry events (e.g., HLTH, Fortune, STAT News Summit, etc.) as well as Salesforce-hosted strategic events (e.g., Dreamforce, Industry Summits, executive roundtables) • Engage directly with customer executives to collaborate on joint thought leadership content
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Strategic Engagement Analyst
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Jun 2019 - Jun 2020
Portland, Oregon
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The Advisory Board Company
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United States
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1 - 100 Employee
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Senior Analyst
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Mar 2018 - May 2019
• Collaborated on syndicated industry research studies, analyzing primary and secondary data to distill insights into innovative frameworks of actionable strategic guidance for healthcare customers • Engaged healthcare executives in research interviews to discuss industry challenges and identify best practice strategies and solutions • Crafted and shared research to customers via a variety of compelling deliverables and channels: slide decks, research reports and white papers, toolkits… Show more • Collaborated on syndicated industry research studies, analyzing primary and secondary data to distill insights into innovative frameworks of actionable strategic guidance for healthcare customers • Engaged healthcare executives in research interviews to discuss industry challenges and identify best practice strategies and solutions • Crafted and shared research to customers via a variety of compelling deliverables and channels: slide decks, research reports and white papers, toolkits, infographics, insights newsletters webinars, national meetings, account check-ins and research consultations, and sales calls • Supported account managers in commercial efforts for contract renewals by serving as a consultant to multiple senior healthcare executive customers to provide strategic and tactical guidance on organization-specific challenges and initiatives
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Analyst
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Aug 2016 - Mar 2018
Washington, DC
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Whyte Hirschboeck Dudek S.C.
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Law Practice
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1 - 100 Employee
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Intern
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Jun 2015 - Aug 2015
Madison, Wisconsin Area
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Research Assistant
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May 2014 - May 2015
University of Wisconsin - Madison
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Education
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Lorenzo de’ Medici International Institute, Florence, Italy
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University of Wisconsin-Madison
Bachelor of Arts (B.A.), Psychology
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