Experience

The Collective Co.

• Australia
• Marketing Services
• 1 - 100 Employee

• Head of Marketing - South Australia

  • Nov 2021 - Present

  The Collective Co. provide innovative and results-driven marketing, PR & Brand solutions to businesses of all sizes. The Collective Co. are a team of passionate marketers & designers providing strategic marketing, branding and design services. We specialise in all things digital and love developing strategic content, engaging online campaigns and nurturing and growing our clients'​ online communities. Our marketing strategies are cost effective, meet our clients’ budgets and get results. Established in Sydney in 2008, The COLLECTIVE Co. now services clients across three Australian states. We are growing, so come join us. Show less



Purple Giraffe

• Australia
• Marketing Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jul 2016 - Nov 2021

  Purple Giraffe is a boutique outsourced marketing business. It employs professional marketing consultants that partner with clients to provide a range of marketing and communication services. My role at Purple Giraffe was as a Marketing and Account Executive. In this role I work with several clients across several industries, acting as their marketing function, responding and managing various projects and undertaking ongoing marketing tasks. Past and present clients include but are not limited to: Adelaide Eye & Laser Centre, Parkview Day Surgery, Numedico Technologies, Riverland Wine, Firewood Solutions, Mechanical Vegetation Solutions, Ben LaHood Ophthalmologist, Settlers Artisan Spirits, Oceans Tonic Mixers, Rohde’s Free Range Eggs, Clare Valley Gourmet Weekend and Clarke Energy. Projects undertaken/responsibilities held at Purple Giraffe include but are not limited to: • Direct liaison with clients including setting and management of their marketing strategy and budget • Tender, design and build of new website platforms including writing copy, organising and directing photoshoots and video content, liaison with web developers in SEO and SEM, and ongoing editing, blog writing and updating • Build of social media and Google profiles on several platforms and then the regular creation of organic and paid content to drive deliverables, including sales leads, ongoing community management, audience growth and engagement, and analysis • Management of radio advertising campaigns including script writing • Implementation and integration of an online sales funnel with Hubspot, a CRM and CMS, to directly deliver sales leads • Preparation of briefs and tender documents for third parties to quote on, and then the management of graphic design agencies for clients wanting to update packaging, design a new and/or refresh their brand and logo, and/or produce varied marketing collateral assets. • Management and administration of client events Show less


AMP
• United Kingdom
• Financial Services
• Marketing Communications Specialist

  • Jun 2006 - Jun 2008