Experience

EPIC Creative
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Copywriter

  • Jun 2022 - Present

Saturn Lounge
• United States
• Advertising Services
• 1 - 100 Employee
• Creative Copywriter

  • Sep 2019 - Dec 2021

RocketLawnchair
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Writer

  • Sep 2017 - Sep 2019


GE Healthcare

• Medical Equipment Manufacturing
• 200 - 300 Employee

• Advertising and Promotions Specialist - Global MR

  • Sep 2011 - May 2017

  Developed marketing tools that ensured written and artistic translation of brand guidelines for GE Healthcare’s global Magnetic Resonance business using outside agencies and GE’s internal resources. Also served as editor of SIGNA Pulse, GE's public-facing Magnetic Resonance magazine. Also, wrote creative scripts for trade show tours, live demos and sales presentations. Developed marketing tools that ensured written and artistic translation of brand guidelines for GE Healthcare’s global Magnetic Resonance business using outside agencies and GE’s internal resources. Also served as editor of SIGNA Pulse, GE's public-facing Magnetic Resonance magazine. Also, wrote creative scripts for trade show tours, live demos and sales presentations.



Smudged Ink, Ltd

• Copywriter

  • Jul 1995 - Mar 2012

  Wrote copy for web sites, print ads, email campaigns and radio advertising. Created concepts for advertising campaigns. Clients included Milwaukee Area advertising agencies. Also wrote original manuscripts for children’s storybooks based on licensed characters for major publishing companies. Wrote copy for web sites, print ads, email campaigns and radio advertising. Created concepts for advertising campaigns. Clients included Milwaukee Area advertising agencies. Also wrote original manuscripts for children’s storybooks based on licensed characters for major publishing companies.



DRK Creative

• Copywriter

  • Sep 2010 - Jun 2011

  Wrote copy for PGI Inc., a manufacturer of protective fire-fighting clothing based in Green Lake, WI. Created names for new products, branded existing lines of apparel, wrote copy for new Web site, and attended trade shows to promote the brand. Wrote copy for PGI Inc., a manufacturer of protective fire-fighting clothing based in Green Lake, WI. Created names for new products, branded existing lines of apparel, wrote copy for new Web site, and attended trade shows to promote the brand.



Avicom Communications Group

• Copywriter

  • Jan 2007 - Sep 2010

  Developed concepts with art team and wrote ad, brochure, Web copy and video scripts for Avicom’s diverse client base. Clients included GE Healthcare, CUNA Mutual, Honeywell, AirStrip Technologies, M&I Bank, Bosch Automotive, and Kinatader Masonry Developed concepts with art team and wrote ad, brochure, Web copy and video scripts for Avicom’s diverse client base. Clients included GE Healthcare, CUNA Mutual, Honeywell, AirStrip Technologies, M&I Bank, Bosch Automotive, and Kinatader Masonry



Sight & Sound of Western Publishing

• Managing Editor

  • 1991 - 1994

  Managed editorial staff and editorial content of Western Publishing’s Sound Storybook line featuring licensed properties such as Mickey and Friends, Disney movie titles, Barbie, Precious Moments, Batman, Star Wars, Looney Tunes, Sesame Street, Power Rangers, Barney and more. Concepted new products and titles. Maintained and furthered licensor relationships. Managed editorial staff and editorial content of Western Publishing’s Sound Storybook line featuring licensed properties such as Mickey and Friends, Disney movie titles, Barbie, Precious Moments, Batman, Star Wars, Looney Tunes, Sesame Street, Power Rangers, Barney and more. Concepted new products and titles. Maintained and furthered licensor relationships.



Western Publishing

• United States
• Non-profit Organizations

• Copy Chief

  • 1988 - 1991

  Wrote, reviewed, and edited children’s activity book manuscripts for licensed properties. Wrote copy for product packaging, marketing materials, and catalogs. Conducted creative brainstorming sessions and monitored focus groups for product testing. Wrote, reviewed, and edited children’s activity book manuscripts for licensed properties. Wrote copy for product packaging, marketing materials, and catalogs. Conducted creative brainstorming sessions and monitored focus groups for product testing.



Business Age Magazine

• Managing Editor

  • 1985 - 1988

  Managed editorial staff and editorial content of national magazine devoted to helping small business owners with operations from 1-100 employees. Created editorial calendar in tandem with advertising staff. Worked jointly with design department on article layouts, cover photos and cover lines. Managed editorial staff and editorial content of national magazine devoted to helping small business owners with operations from 1-100 employees. Created editorial calendar in tandem with advertising staff. Worked jointly with design department on article layouts, cover photos and cover lines.