Founder

• Apr 2022 - Present

Marketing Coordinator

• Jun 2018 - Present

- Create, edit, and optimize marketing materials. - Direct contact between vendor including clear, proper and organized management of budgets, including co-op allowances from given vendors. - Manage website content to ensure sites are up-to-date with respect to information, images. The sites must be representative of the business activity related to each brand. - Deliver content to given mediums, as per required; print, digital, outdoor, social, etc. - Coordinate flow of information and communication and disseminate it according to plan/strategy. - Work with manager and business units to determine event budget and manage expenses to that budget. - Develop marketing communications campaigns and improved communication efficiencies within company. - Contribute to design and preparation of materials. - Assist with the execution of marketing programs & promotions. - Responsible for the planning and execution of marketing events such as instore and out of store customer appreciation events. - Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including all web content, with respect to data, images, and overall representation of each brand and retail concept. - Control budget guidelines to ensure efficient operation and stay in line overall dollars. This includes managing co-op allowances from vendors. - Initiate and develop new marketing campaigns that opened new avenues of advertising to keep the group of companies in the eyes of consumers and brands. Show less

Founder, Blogger and Content Creator

• Jan 2015 - Present

Sort of twenty-something, short of sixty-something, Margo is an avid eater, sleeper and thinker. Creative mastermind behind SOMEWHAT THRILLED, she serves up a fresh brew of hyperbolized wit and false intellect regularly… because life is somewhat thrilling… Regularly sharing of beauty, fashion and lifestyle content while networking with fellow bloggers and fashion/beauty editors. Also share thoughts on quotidian insights and have a growing Life/Ops section. Sort of twenty-something, short of sixty-something, Margo is an avid eater, sleeper and thinker. Creative mastermind behind SOMEWHAT THRILLED, she serves up a fresh brew of hyperbolized wit and false intellect regularly… because life is somewhat thrilling… Regularly sharing of beauty, fashion and lifestyle content while networking with fellow bloggers and fashion/beauty editors. Also share thoughts on quotidian insights and have a growing Life/Ops section.

Marketing Director

• Jan 2017 - Present

- Forsook management of social media and blogging platforms while contributing and directing IT and software content. - Gave constant contribution of material while developing strong teamwork skills. - Direct all copy campaigns and written marketing content, including the initial website launch. - Lead brand development through social media campaigns via LinkedIn, Instagram, and Twitter. - Utilize Google Analytics and A/B email testing to increase clickability, traffic, and conversion. - Collaborating with IT and Marketing teams to generate accurate and readable material. - Responsible for directing content in terms of user relations and experience. - Edited, formatted, and wrote content for client consumption through writing SEO-dominant content, marketing pitches, and consolidating with web design. - Directed, organized, and edited all written content for website relaunch. Show less

Contributing Writer

• May 2019 - Apr 2022

- Freelance Content and Writing Contributor to create exciting content about shopping, retail, fashion, and lifestyle. - Work with Editor to generate appropriate content. - Freelance Content and Writing Contributor to create exciting content about shopping, retail, fashion, and lifestyle. - Work with Editor to generate appropriate content.

SEO Content And Copywriter

• Feb 2019 - Apr 2022

- Focus on SEO copywriter for differing clientele to generate traffic and convert it into sales. - Implemented a combination of rhetorical and SEO writing to increase conversion rate by 30%. - Utilize different forms of writing to convey the appropriate message in a coherent yet SEO-efficient way. - Focus on SEO copywriter for differing clientele to generate traffic and convert it into sales. - Implemented a combination of rhetorical and SEO writing to increase conversion rate by 30%. - Utilize different forms of writing to convey the appropriate message in a coherent yet SEO-efficient way.

Copywriter

• Jun 2017 - May 2018

- Managed and created content to be delivered to various company channels. - Wrote original copy and designated copy to other writers. - Curated and maintained social media copy to create relevant presence. - Managed and created content to be delivered to various company channels. - Wrote original copy and designated copy to other writers. - Curated and maintained social media copy to create relevant presence.

Freelance Blogger

• Jan 2016 - Mar 2017

- Curated and published relevant fashion, beauty and lifestyle news. - Weekly posts on the latest and greatest products and procedures of the fashion and beauty industry. - Curated and published relevant fashion, beauty and lifestyle news. - Weekly posts on the latest and greatest products and procedures of the fashion and beauty industry.

Intern

• May 2016 - Sep 2016

- Held Position of Content Creator, Journalist, and Lifestyle Blogger. - Tasks involved intense creativity and forecasting popular headlines and topics. - Distinguished 'clickable' content over 'clickbait' while pursuing, proposing and publishing latest news. - Held Position of Content Creator, Journalist, and Lifestyle Blogger. - Tasks involved intense creativity and forecasting popular headlines and topics. - Distinguished 'clickable' content over 'clickbait' while pursuing, proposing and publishing latest news.

Sales Associate

• Jan 2013 - Aug 2016

- Held the position of Sales Associate by adapting to the fast paced and high-pressure environment. - Learned multiple strategies to sell products and ideas without overwhelming customers. - Expertise in retail management and team coherence. - Fluent in product knowledge and customer service. - Regularly updated and organized inventory. - Held the position of Sales Associate by adapting to the fast paced and high-pressure environment. - Learned multiple strategies to sell products and ideas without overwhelming customers. - Expertise in retail management and team coherence. - Fluent in product knowledge and customer service. - Regularly updated and organized inventory.

Sales Associate

• Sep 2011 - Aug 2012

- Held the position of Sales Associate by maintaining and surpassing sales quotas through offering excellent customer service. - Understood how to cater to various tastes and demands while maintaining professionalism. - Product knowledge in high end brans such as Omega, Tag Heuer, Frederique Constant, Brietling, Chopard, Jaquet Droz, Rado, Judith Ripka, Ippolita and more. - Catered to reputable clientele and prestigious buyers. - Able to operate GemTrack System. Show less