Experience

Teachers Health

• Australia
• Insurance
• 100 - 200 Employee

• Content Specialist

  • May 2021 - Present



The Pure Agency, Spilt Inc., Unthink, Geronimo

• Head of Copy

  • Jun 2016 - May 2021

  As Head of Copy at the Pure Agency, I've created cut-through campaigns and developed branding for financial services, health and other blue chip clients across digital and traditional media. Brands I've been responsible for include Community First Credit Union, First State Super, UniSuper, Qualitas, Allan Gray, Acurio Health Group, Clinic to Cloud, Munich Re, TAL and many other investment managers, super funds and major clients. In my own business, I also create content for many top Sydney… Show more As Head of Copy at the Pure Agency, I've created cut-through campaigns and developed branding for financial services, health and other blue chip clients across digital and traditional media. Brands I've been responsible for include Community First Credit Union, First State Super, UniSuper, Qualitas, Allan Gray, Acurio Health Group, Clinic to Cloud, Munich Re, TAL and many other investment managers, super funds and major clients. In my own business, I also create content for many top Sydney agencies and direct clients, working on everything from super funds, tech companies and startups to construction companies, furniture retailers and FMCGs. This has seen me bring to life everything from websites and eDM campaigns to corporate comms and blogs for Colonial First State, Westpac, Optus, Tomorrow Super, Xinja Bank, BioCeuticals and more. Show less As Head of Copy at the Pure Agency, I've created cut-through campaigns and developed branding for financial services, health and other blue chip clients across digital and traditional media. Brands I've been responsible for include Community First Credit Union, First State Super, UniSuper, Qualitas, Allan Gray, Acurio Health Group, Clinic to Cloud, Munich Re, TAL and many other investment managers, super funds and major clients. In my own business, I also create content for many top Sydney… Show more As Head of Copy at the Pure Agency, I've created cut-through campaigns and developed branding for financial services, health and other blue chip clients across digital and traditional media. Brands I've been responsible for include Community First Credit Union, First State Super, UniSuper, Qualitas, Allan Gray, Acurio Health Group, Clinic to Cloud, Munich Re, TAL and many other investment managers, super funds and major clients. In my own business, I also create content for many top Sydney agencies and direct clients, working on everything from super funds, tech companies and startups to construction companies, furniture retailers and FMCGs. This has seen me bring to life everything from websites and eDM campaigns to corporate comms and blogs for Colonial First State, Westpac, Optus, Tomorrow Super, Xinja Bank, BioCeuticals and more. Show less



CX Lavender

• Australia
• Advertising Services
• 100 - 200 Employee

• Senior Copywriter

  • Jan 2014 - May 2016

  Being a leading CX Agency, my time as senior copywriter at Lavender saw me create many data-driven, customer-focused campaigns for clients including Westpac, St.George, Amex, Telstra, the nbn Network and Bupa. Being a leading CX Agency, my time as senior copywriter at Lavender saw me create many data-driven, customer-focused campaigns for clients including Westpac, St.George, Amex, Telstra, the nbn Network and Bupa.



DDB, Clemenger, Deepend, Now Screen

• Freelance Copywriter

  • 2012 - 2014

  As a freelance copywriter I had long-term contracts with DDB, Clemenger, Rapp, Deepend and Now Screen. I was key in developing integrated campaigns for brands including Westpac, Telstra, Johnson’s Baby, Neutrogena, Carefree, Stockland, Virgin Australia, Velocity, Glad, Tetley and Nurofen across digital, DM, TV and print. As a freelance copywriter I had long-term contracts with DDB, Clemenger, Rapp, Deepend and Now Screen. I was key in developing integrated campaigns for brands including Westpac, Telstra, Johnson’s Baby, Neutrogena, Carefree, Stockland, Virgin Australia, Velocity, Glad, Tetley and Nurofen across digital, DM, TV and print.



Fuzebox

• Senior Copywriter

  • 2010 - 2012

  While at Fuzebox I created integrated campaigns including digital, print, direct marketing, social media, radio, point of sale, promotions and events for Essential Energy, Campari, SKYY Vodka, Riccadonna, The Apple Thief, Viking Beer and Thompson’s vitamins and supplements. While at Fuzebox I created integrated campaigns including digital, print, direct marketing, social media, radio, point of sale, promotions and events for Essential Energy, Campari, SKYY Vodka, Riccadonna, The Apple Thief, Viking Beer and Thompson’s vitamins and supplements.



Splash Consulting Group

• Senior Copywriter

  • 2008 - 2010

  At Splash I developed digital, TV, print, radio and other communications for Best & Less, Lend Lease, Milton, Cricket Australia, Swisspers, Trivett and Probiotec. This included the Best & Less TV campaign for 2009-2010, including the development and production of 25 retail TVCs. At Splash I developed digital, TV, print, radio and other communications for Best & Less, Lend Lease, Milton, Cricket Australia, Swisspers, Trivett and Probiotec. This included the Best & Less TV campaign for 2009-2010, including the development and production of 25 retail TVCs.



STW Village

• STW Village

• Senior Copywriter

  • 2005 - 2007

  While at STW Village (part of Singleton Ogilvy & Mather), I was a senior copywriter on the Commonwealth Bank account, responsible for a range of creative from digital and direct mail campaigns to press ads and other comms. While at STW Village (part of Singleton Ogilvy & Mather), I was a senior copywriter on the Commonwealth Bank account, responsible for a range of creative from digital and direct mail campaigns to press ads and other comms.



Whybin Lawrence TBWA

• Senior Copywriter

  • 2000 - 2004

  At Whybin Lawrence, I created advertising campaigns for Absolut, PlayStation, Cosmopolitan, AAPT, St. George Bank, and Voyages Hotels & Resorts. These included digital, direct mail, press, TV and radio campaigns. At Whybin Lawrence, I created advertising campaigns for Absolut, PlayStation, Cosmopolitan, AAPT, St. George Bank, and Voyages Hotels & Resorts. These included digital, direct mail, press, TV and radio campaigns.



Leo Burnett

• Copywriter

  • 1998 - 2000

  Working on a wide range of communications, at Leo Burnett I developed campaigns for many of the agency’s biggest accounts including Optus, AMP Banking, Radio Rentals and Alphapharm. Working on a wide range of communications, at Leo Burnett I developed campaigns for many of the agency’s biggest accounts including Optus, AMP Banking, Radio Rentals and Alphapharm.



JWT Singapore and Hong Kong

• Copywriter

  • 1994 - 1998

  At JWT Hong Kong and Singapore, I worked on local and regional campaigns for major clients including Citibank, Nike, Hong Kong Telecom, Akai, Singapore Airlines and Singapore Telecom. At JWT Hong Kong and Singapore, I worked on local and regional campaigns for major clients including Citibank, Nike, Hong Kong Telecom, Akai, Singapore Airlines and Singapore Telecom.