Experience

Mindful Kreative

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • Oct 2020 - Present

  Mindful Kreative is a full-service communications agency and nationally certified Women’s Business Enterprise, providing capabilities including advertising, branding, marketing, media and public relations. Mindful Kreative is a full-service communications agency and nationally certified Women’s Business Enterprise, providing capabilities including advertising, branding, marketing, media and public relations.



College Transitions, LLC

• United States
• Higher Education
• 1 - 100 Employee

• Essay Coach

  • Apr 2017 - Present

  - Counsel college applicants in the essay writing process by brainstorming essay topics and developing meaningful content - Enhance students’ writing by providing feedback on essays and effectively coaching them to find purposeful content from their own life experiences - Counsel college applicants in the essay writing process by brainstorming essay topics and developing meaningful content - Enhance students’ writing by providing feedback on essays and effectively coaching them to find purposeful content from their own life experiences



University of Pittsburgh

• United States
• Higher Education
• 700 & Above Employee

• Communications Manager

  • Nov 2018 - Oct 2020

  -Drive strategies for high-priority clients, including the Office of Diversity and Inclusion, the School of Education, the School of Computing and Information and the Office of Community and Governmental Relations, and work toward their objectives with internal communications and external media coverage. Build key relationships with clients that resulted in presenting a “client success story” to the entire Office of University Communications and Marketing, which is composed of about 70 people.- Winner of five 2020 Tri-State Golden Quill Awards, which honor excellence in journalism, media and communications in western Pennsylvania, eastern Ohio and northern West Virginia. - Lead communications and marketing for Pitt's "Year of Engagement," for the 2020-2021 academic year- Write compelling, newsworthy content for Pittwire, the University’s official news service, that has a reach of approximately 65,000 people via email newsletter, and for “@Pitt,” an internal communications channel that reaches approximately 14,000 faculty and staff. In 2019, wrote eight of the top stories for Pittwire and the #2 top-visited page for “@Pitt.”- Proactively pitch subject matter experts and positive stories to reporters, both locally and nationally, resulting in over 120 media placements since November 2018.-Create content for Pitt’s University-level social media pages, including its Twitter page, which has 47,000 followers.



University of Maryland Health Professions Committee

• Committee Member/ Interviewer

  • Apr 2017 - Oct 2018

  - Enhanced students’ application materials by drafting a detailed committee letter to accompany their other letters of recommendation and applications to medical, dental, optometry, or podiatry school - Coached students and improved their interviewing performance by providing constructive feedback on their interviewing habits such as word choice, diction, professionalism, and eye contact - Enhanced students’ application materials by drafting a detailed committee letter to accompany their other letters of recommendation and applications to medical, dental, optometry, or podiatry school - Coached students and improved their interviewing performance by providing constructive feedback on their interviewing habits such as word choice, diction, professionalism, and eye contact



University of Maryland

• United States
• Higher Education
• 700 & Above Employee

• Coordinator for Undergraduate Communications & Recruitment (BSOS)

  • Jul 2016 - Oct 2018

  - Raised the recognition of our Undergraduate Dean on campus by current students (as shown by student feedback), by establishing a new communications strategy for an audience of nearly 5,000 undergraduate students, which included utilizing a new newsletter format and integrating the Undergraduate Dean’s image and presence into communications- Yielded the most academically-talented incoming freshman class in the past three recruitment cycles, and increased the yield of Banneker/Key Scholars (the most prestigious scholarship offered to incoming freshmen), which was achieved through targeted messaging and marketing- Grew Instagram followers from a few dozen to nearly one thousand, by cultivating effective content for an audience targeted toward prospective students, current students, alumni, donors, and parents- Garnered hundreds of views of videos featuring the Undergraduate Dean, cementing the College’s identity and brand, which was achieved by writing scripts and directing timely videos for an audience of prospective and current students- Educated colleagues about communication tools such as newsletter writing and social media practices, by conducting training sessions- Elevated College marketing by conducting a thorough selection process to determine which students to feature in recruitment materials, PowerPoint presentations, social media posts, and on panels- Enhanced the storytelling of current student success stories to an audience of prospective students and parents by reconstructing the student ambassador program- Improved the College’s undergraduate website content by adding informative, relevant sections pertaining to prospective and current students, and served as the point-person for colleagues who need assistance editing the website- Managed two for-credit student leadership organizations, supervising a combined total of over 40 students per semester- Effectively managed two budgets with a combined total of nearly $20,000



WUSA-TV

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Topical Promotions Producer

  • Feb 2014 - Jul 2016

  - Increased viewership for the 5pm and 11pm newscasts by writing, editing, and producing effective promotions targeting appropriate audiences during top-rated programs such as Super Bowl 50, Thursday Night Football, and the Grammy Awards (the D.C. television market had approximately 2.4 million TV households in 2015 according to Nielsen Media Research)- Produced the most up-to-the-minute, live topical promotions that marketed the news in “real time” by tracking breaking news and promising unique coverage of the most important stories- Introduced the integration of social media into the on-air marketing and promotions strategy



Society of Professional Journalists

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• University of Maryland Chapter Member

  • Jan 2014 - May 2014



Philip Merrill College of Journalism College Assembly

• Undergraduate Representative

  • Nov 2013 - May 2014

  • Elected as sole representative for Merrill undergraduates • Assembly convenes once a month to discuss curricular and budgetary matters • Elected as sole representative for Merrill undergraduates • Assembly convenes once a month to discuss curricular and budgetary matters



Philip Merrill College of Journalism - University of Maryland

• United States
• Higher Education
• 1 - 100 Employee

• Panelist

  • Oct 2013 - May 2014

  Selected by Associate Dean to speak about my experiences to prospective students and first-year journalism majors Selected by Associate Dean to speak about my experiences to prospective students and first-year journalism majors



Capital News Service

• United States
• Online Media
• 1 - 100 Employee

• Anchor, Reporter and Producer

  • Jan 2014 - Apr 2014

  • Competitive capstone program for qualified senior journalism majors and masters students• Shoot, edit, write and track package three days a week for air, on deadline • Competitive capstone program for qualified senior journalism majors and masters students• Shoot, edit, write and track package three days a week for air, on deadline

• Newsroom Intern

  • Sep 2013 - Dec 2013

  • Work alongside and assist the Executive Director of Digital Content and other web producers• Monitor WUSA9.com’s web activity and presence• Log interviews, write web articles and scripts for newscasts• Book guests for noon broadcast • Work alongside and assist the Executive Director of Digital Content and other web producers• Monitor WUSA9.com’s web activity and presence• Log interviews, write web articles and scripts for newscasts• Book guests for noon broadcast



Discovery Communications

• Netherlands

• Digital Media Intern

  • Jun 2013 - Aug 2013

  • Wrote blog posts, compiled facts and gathered video for Animal Planet’s website• Utilized methods to attract more site page views• Contributed to creative team that names new television programs • Wrote blog posts, compiled facts and gathered video for Animal Planet’s website• Utilized methods to attract more site page views• Contributed to creative team that names new television programs

• Health Unit Intern

  • Sep 2012 - Nov 2012

  • Wrote web articles on timely health issues • Logged interviews, wrote scripts for newscasts • Independently organized a Health Alert news package: conducted interviews, wrote script and edited for air • Wrote web articles on timely health issues • Logged interviews, wrote scripts for newscasts • Independently organized a Health Alert news package: conducted interviews, wrote script and edited for air



Where®

• United States
• Real Estate

• Social Media Intern

  • Jun 2012 - Aug 2012

  • Increased online visibility by posting daily about latest events, specials, exhibitions, concerts and other happenings in D.C. on Facebook and Twitter• Covered events, press conferences and previews for special events and posted live updates via Twitter• Created go-to guides for major happenings in D.C. like a Fourth of July roundup and a Smithsonian Folklife Festival schedule to be published in the Concierge Newsletter• Maintained advertiser relations by re-tweeting or sharing posts that our clients broadcast online; periodically visit businesses to gather information to share online• Contributed to Where Traveler’s nation-wide blog on behalf of WhereDC



UMTV: Food Fitness Feed

• Associate Producer

  • Jan 2012 - May 2012

  • An on-campus television program focused on how to maintain a healthy and fit lifestyle at UMD• Discovered resources in the area, conducted interviews and produced investigative pieces for the blog, the television program and the show’s Twitter and Facebook accounts • An on-campus television program focused on how to maintain a healthy and fit lifestyle at UMD• Discovered resources in the area, conducted interviews and produced investigative pieces for the blog, the television program and the show’s Twitter and Facebook accounts



Pittsburgh Fashion Magazine

• Retail Apparel and Fashion
• 1 - 100 Employee

• Summer Intern

  • May 2011 - Aug 2011

  • Main project: “Cuisine and Couture,” an editorial piece on the Big Burrito restaurant corporation• Other published works: an interview with a Pittsburgh Fashion Hall of Fame member and a local boutique owner and a book review• Styled and directed photo shoots • Main project: “Cuisine and Couture,” an editorial piece on the Big Burrito restaurant corporation• Other published works: an interview with a Pittsburgh Fashion Hall of Fame member and a local boutique owner and a book review• Styled and directed photo shoots



Unwind! Magazine

• Nigeria
• Newspaper Publishing

• Travel and Health Writer

  • Oct 2010 - May 2011

  • On-campus magazine focused on the lifestyle of college girls; specialized in the travel and health section • On-campus magazine focused on the lifestyle of college girls; specialized in the travel and health section