Margo DeRouchie
Senior Care Advisor/Marketing at CarePatrol of Reading and Berks- Claim this Profile
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Bio
Lezlie Harper
I had the pleasure of meeting Margo a few years ago at a tourism industry event. As a tour operator, Margo was anxious to share her destination with me. Not only her area but other nearby areas as well. What she was able to put together for me to visit was amazing. Margo did a fantastic job that required quite a bit of work. Margo has always been helpful and friendly whenever I called on her. She is a great salesperson that never gives up. It would be wonderful to have her on my team if we lived in the same area. Whoever brings her on their team would be very fortunate indeed.
Crystal Seitz
I've known and worked with Margo for 12 years. Margo’s passion for her work, tourism and helping others was one of her most admirable qualities. Her ability to turn that into generating interest in our area was top-notch. Her skills at networking, building relationships with so many and then through honest, trusting communications helped those looking to bring groups, ,meetings and sports to Berks County engage. She used those same skills with our partners to support them in growing their business through our marketing efforts. Truly, a significant part of our organization.
Lezlie Harper
I had the pleasure of meeting Margo a few years ago at a tourism industry event. As a tour operator, Margo was anxious to share her destination with me. Not only her area but other nearby areas as well. What she was able to put together for me to visit was amazing. Margo did a fantastic job that required quite a bit of work. Margo has always been helpful and friendly whenever I called on her. She is a great salesperson that never gives up. It would be wonderful to have her on my team if we lived in the same area. Whoever brings her on their team would be very fortunate indeed.
Crystal Seitz
I've known and worked with Margo for 12 years. Margo’s passion for her work, tourism and helping others was one of her most admirable qualities. Her ability to turn that into generating interest in our area was top-notch. Her skills at networking, building relationships with so many and then through honest, trusting communications helped those looking to bring groups, ,meetings and sports to Berks County engage. She used those same skills with our partners to support them in growing their business through our marketing efforts. Truly, a significant part of our organization.
Lezlie Harper
I had the pleasure of meeting Margo a few years ago at a tourism industry event. As a tour operator, Margo was anxious to share her destination with me. Not only her area but other nearby areas as well. What she was able to put together for me to visit was amazing. Margo did a fantastic job that required quite a bit of work. Margo has always been helpful and friendly whenever I called on her. She is a great salesperson that never gives up. It would be wonderful to have her on my team if we lived in the same area. Whoever brings her on their team would be very fortunate indeed.
Crystal Seitz
I've known and worked with Margo for 12 years. Margo’s passion for her work, tourism and helping others was one of her most admirable qualities. Her ability to turn that into generating interest in our area was top-notch. Her skills at networking, building relationships with so many and then through honest, trusting communications helped those looking to bring groups, ,meetings and sports to Berks County engage. She used those same skills with our partners to support them in growing their business through our marketing efforts. Truly, a significant part of our organization.
Lezlie Harper
I had the pleasure of meeting Margo a few years ago at a tourism industry event. As a tour operator, Margo was anxious to share her destination with me. Not only her area but other nearby areas as well. What she was able to put together for me to visit was amazing. Margo did a fantastic job that required quite a bit of work. Margo has always been helpful and friendly whenever I called on her. She is a great salesperson that never gives up. It would be wonderful to have her on my team if we lived in the same area. Whoever brings her on their team would be very fortunate indeed.
Crystal Seitz
I've known and worked with Margo for 12 years. Margo’s passion for her work, tourism and helping others was one of her most admirable qualities. Her ability to turn that into generating interest in our area was top-notch. Her skills at networking, building relationships with so many and then through honest, trusting communications helped those looking to bring groups, ,meetings and sports to Berks County engage. She used those same skills with our partners to support them in growing their business through our marketing efforts. Truly, a significant part of our organization.
Credentials
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Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay, 2021- Oct, 2024 -
Post-Crisis Hospitality Management Certificate
University of South FloridaDec, 2020- Oct, 2024
Experience
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CarePatrol of Reading and Berks
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Senior Care Advisor/Marketing
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Sep 2021 - Present
CarePatrol is a national service provider that offers a FREE service, which assists families locate a vetted senior placement community, based on their loved ones needs, in Reading, Berks County and surrounding areas. https://www.carepatrol.com/advisors/Kirk-Campfield/ CarePatrol is a national service provider that offers a FREE service, which assists families locate a vetted senior placement community, based on their loved ones needs, in Reading, Berks County and surrounding areas. https://www.carepatrol.com/advisors/Kirk-Campfield/
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Pennsylvania's Americana Region
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United States
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Travel Arrangements
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1 - 100 Employee
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National Sales Director/Business Development Director
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Jan 2013 - Present
Generating business for Greater Reading by working closely with meeting/convention, group tour and sporting events as well as other niche markets (SMERF) that may be related. Work closely with marketing staff in order to develop marketing materials for markets such as: email blasts, press releases, media stories, planner guides, and other publications/communications all within budget. This position also works closely with the sales staff to sell meeting and group tour planner programs. Responsible for the cultivation and maintenance of relationships with contacts. A main responsibility is to generate and help book meetings/conventions, group tours and sporting events in Greater Reading. In turn this will result in increased hotel occupancy and media exposure. Developed the VIP Pass program.Created online RFP's for group tour and meeting/convention markets. Started an online testimonial page dedicated to group tour and meeting/convention markets. Increased sales in the Around Greater Reading Fall/Winter Calendar of events for 2016-2017.Selling Partnership packages, online advertising and various publications. Organize hotelier meetings at various attractions, historic sites and museums or hotels in order to provide a first-hand experience to share with their guests, proving to be a win-win for both groups. Nominated various winners of ABA's (American Bus Association) Top 100 Events: Kutztown Folk Festival (2015 winner), Koziar's Christmas Village (2015 winner), WWII Weekend (2016 winner).Nominated the following winners of ABA Destinations Best of the Best: Kutztown Folk Festival, (2016, 2018), Roadside America (2016), Koziar’s Christmas Village (2018), Colebrookdale Railroad (2018) and the DoubleTree by Hilton hotel (2019).
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Member Relations Coordinator
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Sep 2008 - Dec 2012
Responsible for maintaining, creating & editing the content of the GRCVB website through our system administrator and our members in order to mainstream tourism about the Greater Reading area.Promoting Tourism to Greater Reading through advertising & marketing via other electronic media applications such as; social media (Facebook/Twitter/Mobi App).Providing information about Greater Reading events through various publications.Tracking & communicating monthly website statistic results through the GRCVB website and our members.Researching & tracking monthly circulation numbers for all advertising, newspaper & media impressions.Responsible for Relocation/Welcome, Student & Media Packages. Tracking Attraction Attendance criteria.Guaranteed Brochure Distribution Program Sales.Membership Sales.Proofread and edit GRCVB materials/publications.Assist with daily and project-based marketing and public relations functions.Organize the content and members for the BCTV 'Tourism Works in Greater Reading' and the Comcast Newsmakers programs.Executive Administrative Duties in support of the GRCVB Team.Support the Greater Reading Film Commission (GRFC) as needed.
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Berks County Intermediate Unit
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United States
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1 - 100 Employee
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Guest Teacher
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Sep 2006 - Jun 2012
Maintain yearly Guest Teaching Certification, focus is in the Early Intervention program. Maintain yearly Guest Teaching Certification, focus is in the Early Intervention program.
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Gage Personnel
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United States
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Administrative Assistant in Public Relations & Communications at Boscov's
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2007 - 2007
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Education
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Alvernia University
B.A., Marketing -
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Lehigh Valley College
Fashion Merchandising -
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Oley Valley H.S.
Diploma, College Bound Courses
Community
