Business and Marketing Development Officer - Wind Energy Center

• Sep 2021 - Present

https://www.umass.edu/windenergy https://www.umass.edu/windenergy

Content Analyst

• Oct 2020 - Oct 2021

Content Analyst at undisclosed multinational BioTech corporation Content Analyst at undisclosed multinational BioTech corporation

Web Specialist

• Jul 2019 - Sep 2021

Freelance web specialist, offering web design, development, content creation and marketing. Freelance web specialist, offering web design, development, content creation and marketing.

Business Owner: Airbnb

• Jun 2018 - Mar 2020

Management and marketing for residential rental property Management and marketing for residential rental property

Environmental Protection Specialist

• Jan 2016 - Jun 2018

Public Affairs Specialist

• Jan 2014 - Jan 2016

- Develop written, oral, and electronic materials to transmit information about the FWS and its Hurricane Sandy projects to the general public and/or specialized target audiences, and use electronic methods to share and gather information- Write press releases, video story boards, outreach plans, technical documents, articles, web content, social media posts, and other correspondence for the public- Coach and interview subject matter experts, photograph field work and staff and develop/review final video productions- Respond to requests for information and disseminate accurate and timely information to the public and news media about FWS Hurricane Sandy restoration projects and their goals and milestones- Plan and execute information campaigns to the public, including federal/state and local agencies, elected officials, Tribes, special interest groups, private citizens, and academic institutions, and identify target audience needs and communication techniques

Environmental Specialist

• Dec 2011 - Dec 2013

- Assist inspectors on field inspections for air and water enforcement as needed, including taking notes, taking photos, maintaining a photo log and reviewing files- Conduct data searches in EPA data systems such as AIRS/AFS, OTIS, MS4 Tracking and other general databases and sources for targeting and research purposes- Review and analyze water sampling plans and assist with water sample collection- Prepare for General Water Inspector certification including review of NEIC Multi-Media Investigation Manual covering RCRA, CAA, CWA, SDWA, TSCA, FIFRA, EPCRA, and CERCLA laws- Create and update spreadsheets, track warning letters- Email and phone outreach to municipalities to encourage compliance with MS4 permittees- Prepare Section 308 letters for non-compliant municipalities and facilities- Review reports submitted by facility operators (surface emissions, startup/shutdown reports, bypass and overflow reports from facilities, towns and states), and fill out tracking forms- Present measurement tools and ideas for Soak up the Rain internal presentation and present final information to Green Team; assist with green team email newsletter development and intranet content

Manager of eCommerce

• Mar 2010 - Jun 2011

- Manage B2C Websites www.transparent.com and www.byki.com- Oversee sales and strategy development to grow online revenue channels, including online store promotions, email, and online chat- Implement programs to achieve strategies, including SEO, multivariate testing, site performance ehancements, site design and user experience improvements

Product Manager, Websites

• Dec 2008 - Mar 2010

- Define and prioritize application and feature development for consumer and government sites, in order to achieve business objectives for a variety of markets.- Write specifications, establish milestones, and develop project implementation plans and wireframes using online collaboration tools such as Balsamiq, JIRA and Confluence.- Communicate product status, key issues and launch plans to stakeholders across Transparent Language including senior management and multi-disciplinary teams- Lead cross-functional teams -- engineering, content, design, quality assurance, customer support, fulfillment, sales and marketing, and outsourced development teams -- on website redesign projects from research and planning through implementation- Develop new social media strategies for a variety of social networking sites to create viral content and efficiently manage online communities, including social media pushes and blog authoring

Graduate Student Intern

• Sep 2010 - Dec 2010

- Complete Directed Study coursework in partnership with GreenerU, submitted in partial fulfillment of requirements towards the Post Baccalaureate Certificate in Sustainable Development (PBCSD) through Umass Dartmouth, expected Fall 2011- Present authored paper to Greener U staff entitled “Water Conservation in Higher Education” - Develop online Water Conservation Survey through Survey Monkey and distributed to top 25 university sustainability and facility managers across New England, focusing on MA and NY- Conduct follow up phone calls with survey participants to clarify responses and planned future face-to-face meetings with interested participants

Product/Project Manager

• Jun 2007 - Jun 2008

Parent company for www.greenandmore.com, an online etailer of eco-friendly products and information.- Defined, implemented and managed the September 2007 launch and marketing activities for www.GreenandMore.com, a B2C eco-friendly products site- Conducted weekly marketing meetings with CEO, and managed SEM budget, web design consultants, strategic partnerships, and affiliate site management- Lead creative and tech teams from spec design to program implementation to completion- Utilized web analytics to analyze conversion rates, and learn about customer behavior- Created MySpace and YouTube video campaigns for both GreenandMore.com and AllergyBuyersClub.com, including videography, SEO and uploading: http://www.myspace.com/greenandmore, http://youtube.com/greenandmore, http://youtube.com/allergybuyersclub - Managed blog www.greenmusings.com; wrote and managed posts

Web Consultant

• Sep 2008 - 2008

User interface audit and recommendations, perform search engine optimization on new product pages, along with copywriting for new products. User interface audit and recommendations, perform search engine optimization on new product pages, along with copywriting for new products.

Web Designer

• 2006 - 2007

- In a one year contract position, built www.unknow.gse.harvard.edu with a goal to deliver the knowledge and publications created inside Harvard Graduate School of Education to the academic and education communities around the world- Worked closely with a sub-group of Harvard professors, doctoral students, and Learning Technology center staff, reporting to the manager of Learning Technology- Managed and designed a monthly newsletter for the education community using Constant Contact; edited audio assets; managed focus groups for real time feedback- Trained graduate students as needed on web design and development software technologies

Web Manager

• 1999 - 2001

Manage online user experience of MotherNature.com, A/B testing, and enewsletters creation, distribution and promotional emails. Manage online user experience of MotherNature.com, A/B testing, and enewsletters creation, distribution and promotional emails.