Margaux Mercier

Data Analyst at travel audience GmbH - An Amadeus Company
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin Metropolitan Area, DE
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Limited working proficiency

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5.0

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Guillaume Reboul-Salze

Margaux is a very reliable and capable person. She is able of taking a good overall view of a situation, while at the same time focusing on details that make a difference. She has developed a thorough understanding of the Search environment and is now ready to take on more responsibilities in the eCommerce Marketing arena.

Nathalie Feyte

It has been a pleasure to work with Margaux during this last year. She is a great team player, with a lot of interpersonal skills. She demonstrated a strong capability of adaptation and is a fast-learner person. She acquired in a short period a strong background in Search and E-acquisition, thanks to the close relationships she built with external agencies and internal eCommerce teams and thanks to her implication and her seriousness. I strongly recommend her and I am convinced she has the potential to evolve and to go far in her profesionnal career.

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Credentials

  • Google AdWords Certification - Fundamentals
    Google
    Nov, 2014
    - Nov, 2024

Experience

    • Germany
    • Hospitality
    • 1 - 100 Employee
    • Data Analyst
      • Sep 2017 - Present

    • Campaign Manager
      • Mar 2016 - Sep 2017

      •Management of international key accounts •Set up of RTB and display campaigns in the ad server system •Continuous monitoring and optimization of campaigns including report management •Clarify technical problems with the delivery of advertising material

    • Germany
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Category Manager France
      • Mar 2015 - Feb 2016

      • Strategic orientation of product portfolio for the optimization of revenues and profits• Portfolio performance management• Optimization of marketing campaigns together with the marketing department• Realization of market analyses and trend researches for product portfolio expansion• Acquisition of manufacturers and negotiation of national and international sales cooperations with manufacturers• Cooperation with management and stakeholders • Strategic orientation of product portfolio for the optimization of revenues and profits• Portfolio performance management• Optimization of marketing campaigns together with the marketing department• Realization of market analyses and trend researches for product portfolio expansion• Acquisition of manufacturers and negotiation of national and international sales cooperations with manufacturers• Cooperation with management and stakeholders

    • France
    • Airlines and Aviation
    • 700 & Above Employee
    • Junior Digital Marketing Analyst
      • Jan 2014 - Dec 2014

      Search Engine Marketing analyst in the e-Acquisition department of Air France.-Managing a portfolio of more than 30 countries (European and Middle East) representing a budget of several millions euros.-Monitoring and analysing the Search Engine Advertising results and Key Performance Indicators on a weekly basis in order to continually improve performances.-Making strategic recommendations to the SEA agency about optimizations to be made.-Communicating the results and SEA innovations implemented to the other departments of Air France head office and to the worldwide markets.-Updating monthly and weekly activity reports using the different databases.-Benchmarking adverts on search engines against airline competitors. -Worldwide online copyright protection of the Air France brand on search engines.

    • France
    • Market Research
    • 400 - 500 Employee
    • Junior Television Research and Client Executive
      • Jan 2013 - Dec 2013

      International TV department of the leading French media research company-Participating to the creation of the reference report “One Television Year in the World 2012”: the annual overview of TV consumption and audiovisual landscapes in more than 100 territories around the world.-Managing a portfolio of international clients (broadcasters, producers and distributors) to respond to their TV research needs. -Creating made-to-measure studies analysing TV programmes' performances.-Tracking TV market trends.

    • Foreign Language Assistant
      • Oct 2011 - Jun 2012

      -Preparation for the French examinations of GCSE and A-level students.-Creation of linguistic workshops.-Assessing the students. -Preparation for the French examinations of GCSE and A-level students.-Creation of linguistic workshops.-Assessing the students.

    • United Kingdom
    • Legal Services
    • 1 - 100 Employee
    • Legal Assistant
      • Apr 2012 - May 2012

      -Performing legal research.-Writing customer reminders.-Monitoring and analysing legal cases. -Performing legal research.-Writing customer reminders.-Monitoring and analysing legal cases.

Education

  • EDHEC Business School
    "Master in business management" - "Organisation & Consulting", Entrepreneurship, Risk Management, Strategy and Business Modelling, Corporate Finance
    2012 - 2015
  • Université Paris 1 Panthéon-Sorbonne
    "Master in International Business Law", Competition Law, Intellectual Property, International Public Law, International Arbitration Law
    2010 - 2011
  • University of Wales, Aberystwyth
    "Bachelor of Laws (LL.B.)", European Law, Contract Law, Comparative Public Law, Legal System, Administrative Law
    2009 - 2010
  • Université Lumière (Lyon II)
    Deug, Droit
    2007 - 2009
  • Victor Hugo Carpentras
    Baccalauréat, Economic and Social Sciences
    2004 - 2007

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