Margaux Copaux

Business Developer at Babymoov Group
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Full professional proficiency

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Bio

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Credentials

  • Certification SMAP - Niveau D
    Société de Management de Projet
    Jun, 2009
    - Nov, 2024

Experience

  • Babymoov Group
    • France
    • Manufacturing
    • 100 - 200 Employee
    • Business Developer
      • Nov 2016 - Present

      • Opening and developing the first Babymoov office in Canada • Achieved 150% increase in revenue between 2016 and 2018 • Prospects identification & Benchmark • Key accounts management (Amazon, Walmart, Best Buy, Toys R Us, Indigo) • Independent stores sales representative (100 stores all over Canada) • Strategic sales and marketing 5-year-plan and forecasts • Event organization B2B & B2C tradeshows & Influencers events • Creating new brand awareness • Opening and developing the first Babymoov office in Canada • Achieved 150% increase in revenue between 2016 and 2018 • Prospects identification & Benchmark • Key accounts management (Amazon, Walmart, Best Buy, Toys R Us, Indigo) • Independent stores sales representative (100 stores all over Canada) • Strategic sales and marketing 5-year-plan and forecasts • Event organization B2B & B2C tradeshows & Influencers events • Creating new brand awareness

  • Ergobaby
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Country Manager
      • Jan 2012 - Apr 2016

      • Subsidiary management:Responsible for the French subsidiary’s operating results and development and the daily administrative and financial management (payroll, accounting, bank accounts management, legal and social issues management)• Sales development:Responsible for the sales planning and monitoring and the key accounts management (Aubert, Amazon, Natalys Oxybul etc.). Successfully reach annual revenues objectivesOpened 5 new key accounts• Sales force management : in charge of hiring, training and daily monitoring of 3 sales representatives and one sales and administration assistant.Successfully reach targets and objectives every yearsSet up of merchandising guidelines and promotion plans• Marketing : in charge of marketing and communication plan and actionsBuilt and develop a strategic plan for the introduction of new products (swaddler, nursing pillow, Orbit Baby stroller)Established strategic and operational marketing plan• Events management - Successfully coordinated B2B & B2C tradeshows (Kind&Jugen, Baby Cool, Salon Baby), PR events, health professional conventions Responsible for the annual biggest B2B French tradeshow Baby Cool with a limited budgetDeveloped the health professional endorsement through annual midwives, nurse and paediatrician conventions• Media - responsible for PR, advertising and social media activitiesSupervised the PR and Events agency Show less

    • Marketing Manager Iberia
      • Jan 2010 - Jan 2012

      • MarketingStrategic and operational marketing plan and follow up• Sales developmentResponsible for the Key accounts management (Toys R Us, Prenatal, Corte Ingles, Abacus). Sales revenues : + 200%, 2 new key accountsSuccessfully reach the annual revenue objectiveOpened 2 new key accounts• Sales force managementIn charge of monitoring 1 sales representative• Events managementB2B radeshow Feria Cero a Cuatro (biggest baby gears trade show in Spain)• MediaResponsible for PR, advertising and social media activitiesWrote press releases in Spanish and contacted journalists directly. Succeed to have Ergobaby publications in all the major Spanish Magazines (Mi Bebé y Yo, Mi Pediatra etc.) Show less

  • Celanese
    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Sales and Logistic support
      • Jun 2007 - Dec 2007

      Logistic (incoterms) Orders follow up Stock monitoring Logistic (incoterms) Orders follow up Stock monitoring

Education

  • NEOMA Business School
    Master Spécialisé : management du développement international de l’entreprise, Commerce international / commerce
    2008 - 2009
  • NEOMA Business School
    IFI BSc in International Business, Commerce international
    2004 - 2008
  • Universidad Regiomontana S.C.
    2005 - 2006

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