Margaux LAURENT

Marketing & Communication Manager at emlyon business school
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Contact Information
us****@****om
(386) 825-5501
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Limited working proficiency
  • Chinese Elementary proficiency

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Eric Marcellin

Autonome, responsable, compétente, travailleuse,...avec Margaux le travail est toujours bien fait et terminé à temps. Quand on ajoute son inaltérable patience et bonne humeur on obtient la combinaison parfaite. Que demander de plus? Merci pour ces années de collaboration !

Aïda ROCHAS

J'ai eu le plaisir de rencontrer Margaux lorsqu'elle a démarré son contrat en alternance d'assistante sales & marketing avec l'EM Lyon pour nos marchés Cosmétiques & Pharmaceutiques en France et à l'international. Ce contrat s'est très naturellement transformé en CDI. Au cours de ces années, nous avons collaboré sur différents projets notamment la prospection, la CRM et le marketing automation ainsi que la production de contenus rédactionnels ou vidéo, des opérations d'emailing ou la réalisation de brochures en passant par l'organisation d'évènements. Parfaitement bilingue et excellente communicante, elle a su travailler en mode transversal avec nos équipes en France et à l'étranger, sur des sujets quelquefois très techniques. Très organisée et méthodique, elle a produit et organisé les données marketing/communication et mené de main de maître le projet de sélection et mise en place d'un outil de CRM avec nos équipes digitales. Ses talents de formatrice ont été très appréciés.

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Credentials

  • HubSpot Sales Software Certification - Inbound methodology and HubSpot software use
    HubSpot
    Dec, 2020
    - Oct, 2024
  • IGCSE
    Cambridge International Examinations
    May, 2012
    - Oct, 2024
  • TOEIC
    Educational Testing Service (ETS)
    Oct, 2019
    - Oct, 2024

Experience

    • France
    • Education Administration Programs
    • 200 - 300 Employee
    • Marketing & Communication Manager
      • Jun 2022 - Present

      Definition and management of the marketing and communication strategy to promote the employer relations offer, the customized training activity and corporate partnerships :- Development and deployment of the media plan- Production of a bi-monthly newsletter- Production of communication media: brochures, videos, articles, publications etc.- Project management, drafting of specifications, monitoring of performance- Coordination with the internal teams: business relations, events, social media, PAO, content creation

    • France
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Marketing & Sales Development Officer
      • Jan 2020 - Jun 2022

      Definition and deployment of the marketing and communication action plan : - Market research and segmentation, competitive intelligence- Creation and deployment of a new website- Creation of communication contents (brochures, videos, newsletters and emailing campaigns, website, virtual visits of workshops) and emailing campaigns- Internal communicationLaunch and administration of a new CRM (Salesforce) in all business units on a worldwide scale :- Collecting the need from all departments (sales, marketing, finance, operational excellence)- Selection of the CRM solution- Integration Project Management : Configuration of the CRM, Data migration- Communication campaign for adoption, training of all users, follow-up of the CRM adoption- Maintenance of the CRMCommercial development of the Health & Care markets on a worldwide scale : - Administration of the CRM and customer data- Identifying new markets and potential clients (B2B)- Trade-show organisation- Commercial prospection and qualification of client portfolio- Development of new sales tools- Worldwide sales reporting and coordination between all Health & Care salespeople (in 8 countries)

    • Marketing & Sales Development Assistant
      • Jan 2018 - Dec 2019

      Deployment of the marketing action plan for the Health & Care business unit :- Trade-show organisation- Creation of communication contents (brochures, videos, newsletters, website)- Emailing campaigns- Analysis of market studiesSupport to the commercial development of the Health & Care business unit on a worldwide scale :- Identification and qualification of clients- Development of new sales tools- Assist the business developers in their tasks (phoning, prospection, client meetings)

    • France
    • IT Services and IT Consulting
    • Marketing & Communication Assistant
      • Mar 2017 - Jul 2017

      Development of the communication strategy over the launch of a new product.- Plan and launch of communication campaign- In charge of organizing a crowdfunding campaign to gather funds for "Wizzili" project.- Community management, creation and gathering a loyal community of users and followers (Facebook, Twitter, Instagram and LinkedIn).- Creation of contents for a motion design video and various communication materials. Development of the communication strategy over the launch of a new product.- Plan and launch of communication campaign- In charge of organizing a crowdfunding campaign to gather funds for "Wizzili" project.- Community management, creation and gathering a loyal community of users and followers (Facebook, Twitter, Instagram and LinkedIn).- Creation of contents for a motion design video and various communication materials.

    • France
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales Assistant
      • Jun 2015 - Jul 2015

      Sales assistant in a clothing boutique- In charge of service, sales and client satisfaction, welcoming and advising customers- Merchandising- Stock management Sales assistant in a clothing boutique- In charge of service, sales and client satisfaction, welcoming and advising customers- Merchandising- Stock management

Education

  • emlyon business school
    Master's degree, Management & Marketing
    2017 - 2019
  • East China Normal University
    Master's degree, Business/Commerce, General
    2018 - 2018
  • Toulouse Business School
    Bachelor's Degree in International Management, Business, Management & Marketing
    2014 - 2017
  • San Diego State University
    Bachelor's degree, Business Administration and Management, General
    2015 - 2016
  • Lycée International Victor Hugo
    High School, Baccalauréat Scientifique - Option OIB
    2011 - 2014

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