Margarita Sotnikova
Company Owner at Advert Master | Marketing & Advertising Agency- Claim this Profile
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English Full professional proficiency
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Latvian Full professional proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Adriaan de Kluiver
We are very happy with the service from AdvertMaster with Facebook advertising. We have 24/7 support from her, and she always replies and solves our issues very fast. She is the best. I recommend every e-commerce business to work with her!
Boyan Aleksandrov
In my experience as a media buyer i have worked with 20 agencies all over the world. Advert Master is the indisputable best performing among them successfully run by Margarita. In the company i work are very satisfied of responsible, fast and unmistakable services of Advert Master. For more than 3 years cooperation Margarita and her team have successfully managed sales-orientated campaigns of our company brands (cosmetics and health-care) in markets on four continents: Europe, Asia, Africa, South America. She has an excellent knowledge and experience how to setup and optimize campaigns in big variety of channels: Facebook, Instragram, Google Search, Google Display, Push Notification platforms: Propeller, Mgid, AdMaven. Margarita is an intelligent woman. One of reasons for our long cooperation is the quick communication which is essential in digital marketing field. She is hard-working, reliable person and always tries improving her services for better results. It is a big pleasure for me working with her and i hope will have many opportunities for a cooperation in the future.
Alexey Gryaznykh
Margarita is experienced Marketing Manager. She is punctual, hard-working, creative person. She is perfect in Marketing Analysis, Planning, Budgeting, Product Launching and General Marketing Management. Highly recommend.
Adriaan de Kluiver
We are very happy with the service from AdvertMaster with Facebook advertising. We have 24/7 support from her, and she always replies and solves our issues very fast. She is the best. I recommend every e-commerce business to work with her!
Boyan Aleksandrov
In my experience as a media buyer i have worked with 20 agencies all over the world. Advert Master is the indisputable best performing among them successfully run by Margarita. In the company i work are very satisfied of responsible, fast and unmistakable services of Advert Master. For more than 3 years cooperation Margarita and her team have successfully managed sales-orientated campaigns of our company brands (cosmetics and health-care) in markets on four continents: Europe, Asia, Africa, South America. She has an excellent knowledge and experience how to setup and optimize campaigns in big variety of channels: Facebook, Instragram, Google Search, Google Display, Push Notification platforms: Propeller, Mgid, AdMaven. Margarita is an intelligent woman. One of reasons for our long cooperation is the quick communication which is essential in digital marketing field. She is hard-working, reliable person and always tries improving her services for better results. It is a big pleasure for me working with her and i hope will have many opportunities for a cooperation in the future.
Alexey Gryaznykh
Margarita is experienced Marketing Manager. She is punctual, hard-working, creative person. She is perfect in Marketing Analysis, Planning, Budgeting, Product Launching and General Marketing Management. Highly recommend.
Adriaan de Kluiver
We are very happy with the service from AdvertMaster with Facebook advertising. We have 24/7 support from her, and she always replies and solves our issues very fast. She is the best. I recommend every e-commerce business to work with her!
Boyan Aleksandrov
In my experience as a media buyer i have worked with 20 agencies all over the world. Advert Master is the indisputable best performing among them successfully run by Margarita. In the company i work are very satisfied of responsible, fast and unmistakable services of Advert Master. For more than 3 years cooperation Margarita and her team have successfully managed sales-orientated campaigns of our company brands (cosmetics and health-care) in markets on four continents: Europe, Asia, Africa, South America. She has an excellent knowledge and experience how to setup and optimize campaigns in big variety of channels: Facebook, Instragram, Google Search, Google Display, Push Notification platforms: Propeller, Mgid, AdMaven. Margarita is an intelligent woman. One of reasons for our long cooperation is the quick communication which is essential in digital marketing field. She is hard-working, reliable person and always tries improving her services for better results. It is a big pleasure for me working with her and i hope will have many opportunities for a cooperation in the future.
Alexey Gryaznykh
Margarita is experienced Marketing Manager. She is punctual, hard-working, creative person. She is perfect in Marketing Analysis, Planning, Budgeting, Product Launching and General Marketing Management. Highly recommend.
Adriaan de Kluiver
We are very happy with the service from AdvertMaster with Facebook advertising. We have 24/7 support from her, and she always replies and solves our issues very fast. She is the best. I recommend every e-commerce business to work with her!
Boyan Aleksandrov
In my experience as a media buyer i have worked with 20 agencies all over the world. Advert Master is the indisputable best performing among them successfully run by Margarita. In the company i work are very satisfied of responsible, fast and unmistakable services of Advert Master. For more than 3 years cooperation Margarita and her team have successfully managed sales-orientated campaigns of our company brands (cosmetics and health-care) in markets on four continents: Europe, Asia, Africa, South America. She has an excellent knowledge and experience how to setup and optimize campaigns in big variety of channels: Facebook, Instragram, Google Search, Google Display, Push Notification platforms: Propeller, Mgid, AdMaven. Margarita is an intelligent woman. One of reasons for our long cooperation is the quick communication which is essential in digital marketing field. She is hard-working, reliable person and always tries improving her services for better results. It is a big pleasure for me working with her and i hope will have many opportunities for a cooperation in the future.
Alexey Gryaznykh
Margarita is experienced Marketing Manager. She is punctual, hard-working, creative person. She is perfect in Marketing Analysis, Planning, Budgeting, Product Launching and General Marketing Management. Highly recommend.
Credentials
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Media Buyer Pro Facebook
TargetoriumNov, 2021- Sep, 2024 -
SMM2019
Business Education PlusFeb, 2019- Sep, 2024 -
Digital Marketing Specialization
Coursera Course CertificatesFeb, 2016- Sep, 2024 -
Digital Marketing Channels: Planning
Coursera Verified CertificatesOct, 2015- Sep, 2024 -
Digital Marketing Channels: The Landscape
Coursera Verified CertificatesSep, 2015- Sep, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Coursera Verified CertificatesJul, 2015- Sep, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Coursera Verified CertificatesJun, 2015- Sep, 2024 -
Marketing in a Digital World by University of Illinois at Urbana-Champaign on Coursera
Coursera Verified CertificatesMay, 2015- Sep, 2024 -
An Introduction to Marketing by University of Pennsylvania on Coursera
Coursera Verified CertificatesJul, 2014- Sep, 2024 -
Google Adwords
GoogleFeb, 2019- Sep, 2024
Experience
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Company Owner
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2014 - Present
Providing advertising services in the world’s leading advertising platforms. Managing conversions-oriented advertising campaigns (i.e., product purchases, email sign-ups, filling out a contact form) on five continents – Europe, Asia, Africa, North & South America. Setup and optimize advertising campaigns in big variety of channels: Facebook, Instragram, Google Search, Google Display, Push Notification and Native Ads platforms: Propeller, Mgid, AdMaven etc.https://www.advertmaster.lv/en/
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AS Veselibas centru apvieniba
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Latvia
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Hospitals and Health Care
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1 - 100 Employee
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Marketing and Advertising Manager
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Sep 2014 - Mar 2015
Internet marketing; Direct sales (advert.services); Marketing and Advertising projects Internet marketing; Direct sales (advert.services); Marketing and Advertising projects
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Head of Marketing & Advertising Company
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Apr 2012 - Sep 2014
Responsible for marketing and advertising plan development and realization for health centers (strategy, planning, budget control; planning and organization of marketing and advertisement activities; preparing advertisement materials (brochures, posters, coupons); writing texts for adverts; web site development and administration).Direct sales (advert.services), searching for new clients/sponsors, cooperation establishment and development with clients.Company's work organization (4 subordinate), control and optimization of department’s expenses.
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Marketing Manager
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Feb 2008 - Mar 2012
Development of Beaphar, Eukanuba, Iams products in Latvia;Marketing strategy development and realization;Marketing plan & budget control;Organization of marketing and advertisement activities;Organization of seminars, exhibitions;Preparing advertisement materials (brochures, posters, coupons);Writing texts for adverts;Sales project management, team work organization (1 subordinate);Searching for new cooperation partners/clients and cooperation development;Direct product sales;Cooperation with public authorities – PVD, ZVA (licences, product registration, business process organization in accordance with requirements);1C software administration;Reports, databases, data mining, competitor’s analysis;Assisting of company’s director
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Beaphar Eastern Europe s.r.o,
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Czechia
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International Trade and Development
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1 - 100 Employee
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Business Development Manager Assistant
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Feb 2008 - Mar 2012
Development of Beaphar products in Eastern Europe countries;Management of product data base;Product packaging development and adaptation for local markets;New product launch;Support for product registration in different countries;Organization of marketing and advertisement activities;Organization of seminars, exhibitions;Preparing advertisement materials (brochures, posters, coupons);Writing texts for adverts (in English, Russian, Latvian);Marketing plan & budget control;Cooperation with producer;Cooperation with partners (in Russia; Ukraine; Belorussia; Moldova; Armenia; Georgia; Latvia; Lithuania; Estonia; Czech; Slovakia)Reports, databases, data mining, competitor’s analysis.
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Project Manager
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Apr 2004 - Dec 2007
Project management;Administration of web site;Searching for new partners; Drawing up the contracts;Organization of the office-work, document flow, personnel documentation and internal processes;Organization of company’s activities;Assist the directors of the company. Project management;Administration of web site;Searching for new partners; Drawing up the contracts;Organization of the office-work, document flow, personnel documentation and internal processes;Organization of company’s activities;Assist the directors of the company.
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Evels Ltd
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Machinery Manufacturing
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Secretary
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Mar 2003 - May 2004
Organization of the office-work, document flow, personnel documentation and internal processes; Answering/forwarding telephone calls, meeting visitors;Organizing and maintaining office supplies; Preparing reports, presentations, cooperation offers. Organization of the office-work, document flow, personnel documentation and internal processes; Answering/forwarding telephone calls, meeting visitors;Organizing and maintaining office supplies; Preparing reports, presentations, cooperation offers.
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Education
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2006 - 2008
Rigas Starptautiska ekonomikas un biznesa administracijas augstskola
Master of Business Management (MBM), Business Management -
2002 - 2006
Rigas Informācijas Sistēmu Menedžmenta Augstskola
Bachelor's degree, Enterprising / Business Management -
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Coursera
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Digital Journey
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