Margarita Bertsos
Head of Content at Base- Claim this Profile
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Bio
Experience
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Base
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Brazil
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Professional Training and Coaching
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Head of Content
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Jan 2022 - Present
https://get-base.com/ https://get-base.com/
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Alula
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United States
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Real Estate
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Head of Content
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Jan 2021 - Jan 2022
https://fortune.com/2021/01/11/alula-cancer-startup-chelsea-clinton-investments-metrodora-ventures/ https://fortune.com/2021/01/11/alula-cancer-startup-chelsea-clinton-investments-metrodora-ventures/
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Thrive Global
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Deputy Director of Editorial and Brand Content
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Aug 2019 - Dec 2020
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Maven Clinic
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United States
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Hospitals and Health Care
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400 - 500 Employee
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Director of Content
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Oct 2017 - Aug 2019
http://fortune.com/2017/07/25/womens-health-startup-maven/ http://fortune.com/2017/07/25/womens-health-startup-maven/
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Deputy Editor
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Jul 2014 - Jun 2017
- Produced and edited top-quality health and wellness content for a mass audience; ran the magazine’s weight loss, emotional eating, alternative health, psych, and diet coverage - Earned a reputation as an idea machine; received the 2016 Spotlight Award given by Hearst to individuals making outsized contributions in their roles - Partnered with producers at The Dr. Oz Show to co-create content for television and the magazine; imagined and executed ideas like “The Day-Off Diet” for print and digital platforms - Built relationships and partnerships with wellness brands including Canyon Ranch and the Kripalu Center for Yoga and Health; developed strategies for editorial integration/branded content including sweepstakes and giveaways - Specialized in short, attention-grabbing copy and clever phrases - Contributed to Dr. Oz's latest book, Food Can Fix It, including conceiving the tagline on the cover Show less
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Health Editor
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Jul 2011 - Jun 2014
- Oversaw all health content for the magazine, covering medicine, nutrition, fitness, mental health, diet, and weight loss - Top-edited and managed junior staff - Conceived new columns for the magazine's redesign, including creating a top-rated column (“What Doctors Tell Their Friends”) that continues to win industry awards - Built relationships with celebrity contributors - Executed specials such as Redbook's annual “Fit Back In Your Wedding Dress” challenge and The Truth About Trying, a digital campaign to end the stigma surrounding women’s infertility struggles - Represented the magazine at industry events; served as a panelist at the White House's Women's Health Town Hall Show less
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Health & Lifestyle Editor
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Jun 2008 - Jul 2011
- Edited features and essay packages on topics including health, body image, sex, and relationships- Planned, assigned, and edited the Body by Glamour, Health & Food, Sexual Health, Work & Money, and Life & Happiness columns- Oversaw Glamour’s Dos & Don’ts column and special features; selected images and wrote display copy- Edited special packages such as 50 Most Glamorous Women of the Year and the annual Guy Survey- Wrote copy for bookazines like Glamour’s 1,000 Dos & Don'ts to Dress By Forever, and contributed content to the Glamour book: "30 Things Every Woman Should Have and Should Know by the Time She's 30" Show less
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Digital writer/blogger
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Jun 2008 - Oct 2010
Wrote about weight loss, health, fitness and nutrition on a daily blog that helped grow traffic by 49 percent over the previous year; made TV appearances on outlets such as The Tyra Banks Show and ABC News; built relationships with top health experts and celebrity trainers
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Executive Assistant to the Editor in Chief
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May 2004 - Jun 2008
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Education
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New York University
Bachelor of Arts (B.A.), Journalism