Margarita Alkaeva
Project manager. Purchases in the direction of marketing at GPB Capital- Claim this Profile
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Английский Professional working proficiency
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Немецкий Elementary proficiency
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Испанский Elementary proficiency
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Bio
Experience
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GPB Capital
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United States
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Investment Management
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1 - 100 Employee
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Project manager. Purchases in the direction of marketing
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Sep 2020 - Present
Examination of the Bank's procurement activities • Examination of the set of procurement documentation; • Search of suppliers that are market leaders and satisfy Bank’s requirements; • Market analysis: outdoor, TV advertising, Performance marketing, lead generation, Internet and digital advertising; • Reports preparation for the each purchase; • Lead to the Bank’s savings from the each purchase. Examination of the Bank's procurement activities • Examination of the set of procurement documentation; • Search of suppliers that are market leaders and satisfy Bank’s requirements; • Market analysis: outdoor, TV advertising, Performance marketing, lead generation, Internet and digital advertising; • Reports preparation for the each purchase; • Lead to the Bank’s savings from the each purchase.
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Tender/purchasing Manager
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Aug 2019 - Jun 2020
• Monitor economically profitable tenders, state and commercial competitions on electronic trading platforms;• Assess the economic benefit of tender implementation and the its probability, request all necessary documents and explanations;• Support in auctions and competitions with the preparation of necessary documentation;• Project implementation (turnkey): from building up the exhibition area with the preparation of promotional materials/signet/outdoor advertising to organizing Federal-level ceremony;• Control over the execution of all points of the contracts. Key skills and achievements• Received a profit of 15% from government tender with a cost reduction of 34% from the initial maximum contract price;• Increased the number of winning and implemented tenders from 0 to 5 projects (with the net profit from 15%). Show less
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External communications and marketing Manager
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Nov 2018 - Jul 2019
• Plan, launch, coordinate, and optimize digital campaigns (including SMM); • Write communication and marketing texts, concepts, and scenarios (forums, congresses, exhibitions);• Analyze the audience needs, market, and competitive environment;• Prepare and conduct presentations for partners and clients;• Work with experts and opinion leaders ( search, attract, support trust relationships);• Develop commercial marketing materials and video strategies (personal initiative);• Work with Mass Media.Key skills and achievements• Managed all international communications and projects of the company;• Improved the level of the KPIs to better than average for the segment. Show less
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Product Manager
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Apr 2018 - Oct 2018
• Manage project implementation from concept/idea to final results analysis;• Create and control documents (contracts, work schedule, budget, reports);• Work with contractors and customers; • Attract partners and sponsors (compliance control of the documents, support effective relations).Worked with: MSD, Generium, R-Pharm, PQE, Geropharm, Takeda, Abbott, ISPE, Fedegari Group, Astellas, Nacimbio, Valenta, Sotex.
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Dimensions Iconic Interiors
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Dubai, United Arab Emirates
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Marketing and Brand manager (Project work)
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Sep 2017 - Dec 2017
• Develop marketing strategy on the basis of the complete analysis of the current company situation; • Manage and optimize existing partnerships to improve business growth; • Lead new AR-projects: identify new opportunities and partners, build strong partnership, prepare legal documents, control budget, and manage a work performance. Worked with: EMAAR, Damac. • Develop marketing strategy on the basis of the complete analysis of the current company situation; • Manage and optimize existing partnerships to improve business growth; • Lead new AR-projects: identify new opportunities and partners, build strong partnership, prepare legal documents, control budget, and manage a work performance. Worked with: EMAAR, Damac.
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AIZEL
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Russian Federation
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Retail
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1 - 100 Employee
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Manager of Marketing Department (Project work)
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Jul 2016 - Aug 2016
• Manage offline marketing projects; • Implement affiliate programs to increase the sales rate; • Control and optimize existing partnerships to increase company growth and user experience while maintaining direct relationships with key partners. Key skills and achievements • Implemented three partnership programs (Aeroflot, Megafon, MTS). • Manage offline marketing projects; • Implement affiliate programs to increase the sales rate; • Control and optimize existing partnerships to increase company growth and user experience while maintaining direct relationships with key partners. Key skills and achievements • Implemented three partnership programs (Aeroflot, Megafon, MTS).
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PwC
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Professional Services
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700 & Above Employee
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Accounting Intern (Industrials)
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Jan 2015 - Mar 2015
• Checked P&L and Balance of financial statement data, corrected found errors by verifying primary documentation and confirming documents with contractors, banks etc. • Checked P&L and Balance of financial statement data, corrected found errors by verifying primary documentation and confirming documents with contractors, banks etc.
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Сбер Банк (Беларусь)
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Belarus
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Banking
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200 - 300 Employee
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Internship in Management of sales and service network
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Feb 2013 - Apr 2013
• Collected and analyzed data for assessing the economic efficiency of employees; • Consolidated accounting data on the results of the comprehensive assessment of the Bank's employees; • Organized managers’ work on selling key products of the Bank, monitoring the performance of employees. • Collected and analyzed data for assessing the economic efficiency of employees; • Consolidated accounting data on the results of the comprehensive assessment of the Bank's employees; • Organized managers’ work on selling key products of the Bank, monitoring the performance of employees.
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Education
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Высшая Школа Экономики
Master's degree, Business and Management -
Management Center Innsbruck
Entrepreneurship & Tourism -
Università Commerciale 'Luigi Bocconi'
Luxury Management -
Высшая Школа Экономики
Bachelor's degree, Economics and Management