Margarita Alkaeva

Project manager. Purchases in the direction of marketing at GPB Capital
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • Английский Professional working proficiency
  • Немецкий Elementary proficiency
  • Испанский Elementary proficiency

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Experience

    • United States
    • Investment Management
    • 1 - 100 Employee
    • Project manager. Purchases in the direction of marketing
      • Sep 2020 - Present

      Examination of the Bank's procurement activities • Examination of the set of procurement documentation; • Search of suppliers that are market leaders and satisfy Bank’s requirements; • Market analysis: outdoor, TV advertising, Performance marketing, lead generation, Internet and digital advertising; • Reports preparation for the each purchase; • Lead to the Bank’s savings from the each purchase. Examination of the Bank's procurement activities • Examination of the set of procurement documentation; • Search of suppliers that are market leaders and satisfy Bank’s requirements; • Market analysis: outdoor, TV advertising, Performance marketing, lead generation, Internet and digital advertising; • Reports preparation for the each purchase; • Lead to the Bank’s savings from the each purchase.

    • Tender/purchasing Manager
      • Aug 2019 - Jun 2020

      • Monitor economically profitable tenders, state and commercial competitions on electronic trading platforms;• Assess the economic benefit of tender implementation and the its probability, request all necessary documents and explanations;• Support in auctions and competitions with the preparation of necessary documentation;• Project implementation (turnkey): from building up the exhibition area with the preparation of promotional materials/signet/outdoor advertising to organizing Federal-level ceremony;• Control over the execution of all points of the contracts. Key skills and achievements• Received a profit of 15% from government tender with a cost reduction of 34% from the initial maximum contract price;• Increased the number of winning and implemented tenders from 0 to 5 projects (with the net profit from 15%). Show less

    • External communications and marketing Manager
      • Nov 2018 - Jul 2019

      • Plan, launch, coordinate, and optimize digital campaigns (including SMM); • Write communication and marketing texts, concepts, and scenarios (forums, congresses, exhibitions);• Analyze the audience needs, market, and competitive environment;• Prepare and conduct presentations for partners and clients;• Work with experts and opinion leaders ( search, attract, support trust relationships);• Develop commercial marketing materials and video strategies (personal initiative);• Work with Mass Media.Key skills and achievements• Managed all international communications and projects of the company;• Improved the level of the KPIs to better than average for the segment. Show less

    • Product Manager
      • Apr 2018 - Oct 2018

      • Manage project implementation from concept/idea to final results analysis;• Create and control documents (contracts, work schedule, budget, reports);• Work with contractors and customers; • Attract partners and sponsors (compliance control of the documents, support effective relations).Worked with: MSD, Generium, R-Pharm, PQE, Geropharm, Takeda, Abbott, ISPE, Fedegari Group, Astellas, Nacimbio, Valenta, Sotex.

  • Dimensions Iconic Interiors
    • Dubai, United Arab Emirates
    • Marketing and Brand manager (Project work)
      • Sep 2017 - Dec 2017

      • Develop marketing strategy on the basis of the complete analysis of the current company situation; • Manage and optimize existing partnerships to improve business growth; • Lead new AR-projects: identify new opportunities and partners, build strong partnership, prepare legal documents, control budget, and manage a work performance. Worked with: EMAAR, Damac. • Develop marketing strategy on the basis of the complete analysis of the current company situation; • Manage and optimize existing partnerships to improve business growth; • Lead new AR-projects: identify new opportunities and partners, build strong partnership, prepare legal documents, control budget, and manage a work performance. Worked with: EMAAR, Damac.

    • Russian Federation
    • Retail
    • 1 - 100 Employee
    • Manager of Marketing Department (Project work)
      • Jul 2016 - Aug 2016

      • Manage offline marketing projects; • Implement affiliate programs to increase the sales rate; • Control and optimize existing partnerships to increase company growth and user experience while maintaining direct relationships with key partners. Key skills and achievements • Implemented three partnership programs (Aeroflot, Megafon, MTS). • Manage offline marketing projects; • Implement affiliate programs to increase the sales rate; • Control and optimize existing partnerships to increase company growth and user experience while maintaining direct relationships with key partners. Key skills and achievements • Implemented three partnership programs (Aeroflot, Megafon, MTS).

    • Professional Services
    • 700 & Above Employee
    • Accounting Intern (Industrials)
      • Jan 2015 - Mar 2015

      • Checked P&L and Balance of financial statement data, corrected found errors by verifying primary documentation and confirming documents with contractors, banks etc. • Checked P&L and Balance of financial statement data, corrected found errors by verifying primary documentation and confirming documents with contractors, banks etc.

    • Belarus
    • Banking
    • 200 - 300 Employee
    • Internship in Management of sales and service network
      • Feb 2013 - Apr 2013

      • Collected and analyzed data for assessing the economic efficiency of employees; • Consolidated accounting data on the results of the comprehensive assessment of the Bank's employees; • Organized managers’ work on selling key products of the Bank, monitoring the performance of employees. • Collected and analyzed data for assessing the economic efficiency of employees; • Consolidated accounting data on the results of the comprehensive assessment of the Bank's employees; • Organized managers’ work on selling key products of the Bank, monitoring the performance of employees.

Education

  • Высшая Школа Экономики
    Master's degree, Business and Management
    2015 - 2017
  • Management Center Innsbruck
    Entrepreneurship & Tourism
    2016 - 2016
  • Università Commerciale 'Luigi Bocconi'​
    Luxury Management
    2015 - 2015
  • Высшая Школа Экономики
    Bachelor's degree, Economics and Management
    2011 - 2015

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