Margaret Wilesmith
Brand Strategist, Creative Director, Senior Copywriter at Brand Strategist- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Christine DiRocco
Margaret's masterful marketing skills, sharp intellect, and compelling writing, in conjunction with her branding expertise consistently achieves results. An innovative, creative and critical thinker, she offers a thoughtful, intelligent approach to strategic communications that is in step with the changing means of communication in an increasingly mediated world.
Ben Starling III
One of the most brilliant marketing strategists I have ever worked with. Her work is second to none. Always spot on and delivers results.
Christine DiRocco
Margaret's masterful marketing skills, sharp intellect, and compelling writing, in conjunction with her branding expertise consistently achieves results. An innovative, creative and critical thinker, she offers a thoughtful, intelligent approach to strategic communications that is in step with the changing means of communication in an increasingly mediated world.
Ben Starling III
One of the most brilliant marketing strategists I have ever worked with. Her work is second to none. Always spot on and delivers results.
Christine DiRocco
Margaret's masterful marketing skills, sharp intellect, and compelling writing, in conjunction with her branding expertise consistently achieves results. An innovative, creative and critical thinker, she offers a thoughtful, intelligent approach to strategic communications that is in step with the changing means of communication in an increasingly mediated world.
Ben Starling III
One of the most brilliant marketing strategists I have ever worked with. Her work is second to none. Always spot on and delivers results.
Christine DiRocco
Margaret's masterful marketing skills, sharp intellect, and compelling writing, in conjunction with her branding expertise consistently achieves results. An innovative, creative and critical thinker, she offers a thoughtful, intelligent approach to strategic communications that is in step with the changing means of communication in an increasingly mediated world.
Ben Starling III
One of the most brilliant marketing strategists I have ever worked with. Her work is second to none. Always spot on and delivers results.
Experience
-
Brand Strategist
-
Advertising Services
-
1 - 100 Employee
-
Brand Strategist, Creative Director, Senior Copywriter
-
Sep 2018 - Present
-
-
-
-
Author
-
Jan 2017 - Sep 2018
"Too Good To Eat. Beautiful Food Packaging From Around The World." “Simply sublime! The verbiage is gorgeous!” - Lois Cahall Founder & Creative Director PALM BEACH BOOK FESTIVAL www.palmbeachbookfestival.com "Gorgeous to look at but not too good to read!" - William Ray, Author, "Steinbeck Today" "Too Good To Eat. Beautiful Food Packaging From Around The World." “Simply sublime! The verbiage is gorgeous!” - Lois Cahall Founder & Creative Director PALM BEACH BOOK FESTIVAL www.palmbeachbookfestival.com "Gorgeous to look at but not too good to read!" - William Ray, Author, "Steinbeck Today"
-
-
-
Wilesmith Advertising | Design
-
United States
-
Advertising Services
-
1 - 100 Employee
-
CEO/Chief Creative Director
-
1998 - Jan 2018
Established a top full-service integrated marketing firm in Florida specializing in branding and strategic communications primarily for non-profit and public sector clients in arts and culture, municipal and destination development, advocacy, health, education and bio-medical research. As CEO and CCD my responsibilities included agency growth and stability, directing large-scale multi-media communications campaigns, creative innovation and expression, stakeholder and audience engagement, persuasive presenting, identifying and shaping talent and promoting continuous development of professional staff to ensure quality standards and client ROI. I lead by creating an internal culture where critical thinking was essential and creative excellence encouraged. SPECIALTIES: Strategic Communications, Brand Strategist, Marketing Communications, Guest Lecturer, Adjunct Professor, NPO Branding, Municipal Branding, Advertising, Creative Development, Copywriting, Graphic Design, Speaker, Presenter, Brand Identity Show less
-
-
-
Columbia University
-
United States
-
Higher Education
-
700 & Above Employee
-
Adjunct Associate
-
Jan 2014 - Nov 2017
-
-
-
California State University, Los Angeles
-
United States
-
Higher Education
-
700 & Above Employee
-
Adjunct Professor
-
2016 - 2016
-
-
-
-
Director of Client Services
-
Sep 1986 - May 1993
Accounts: American Airlines; Bermuda Department of Tourism; Bank of Bermuda, some of the world's largest excess liability reinsurance companies. SPECIALTIES: Strategic Communications, Brand Strategist, Marketing Communications, Advertising, Creative Development, Copywriting Accounts: American Airlines; Bermuda Department of Tourism; Bank of Bermuda, some of the world's largest excess liability reinsurance companies. SPECIALTIES: Strategic Communications, Brand Strategist, Marketing Communications, Advertising, Creative Development, Copywriting
-
-
Education
-
2011 - 2014
Columbia University in the City of New York
Master of Science, Strategic Communications -
City, University of London
Certificate, Strategic Digital Marketing -
2020 - 2021
Birkbeck, University of London
Master of Arts - MA, Creative Writing
Community
