Experience

Saptamana Financiara

• Romania
• Newspaper Publishing
• 1 - 100 Employee

• Research Manager

  • Dec 2006 - Present

  Responsible for information analysis and reporting; Responsible for budget development and control; Ensuring effective control of trade marketing results and takes corrective action in order to ensure the achievement of trade marketing objectives within designated budgets; Evaluating market reactions to trade promotions and reports on the results in order to ensure the timely adjustment of the strategy and plans to meet changing market and competitive conditions; Initiating, coordinating and implementing promotion programs combining advertising with purchase incentives to increase sales; Representing company's interests in the relation with the clients. Show less



Crescendo

• Musicians

• PR&C Coordinator

  • Oct 2003 - Sep 2006

  Creating and maintaining a department budget and annual department plan; Providing regular reports on projects in progress; Innovating and supporting new marketing programs, policies and events with fresh ideas delivered on budget and in time. Designing and elaborating marketing research activities; Follow - up the results of the research activities; Designing and preparing communication and marketing materials: press communicates or press articles, brochures; Delivering messages powerfully, accurately, and consistent; Preparing and organizing public events addressed to customers and suppliers; Representing the company on the occasion of specific public events and marketing fairs; Taking part into creation and updating of the Company’s web page; Preparing reports required by the Company’s management; Show less



ALROM

• France
• Financial Services

• Marketing Manager

  • Sep 1998 - Sep 2003

  Analysing and prospecting on a regular basis the products and services market and competitors regarding their positioning. Analysing and prospecting on a regular basis the products and services market and competitors regarding their positioning.



GfK Romania

• Processing Data Manager

  • Mar 1996 - Aug 1998

  Collaborating with involved Divisions in analysis related to the market by conducting: - quantitative and qualitative research of the market (pools, observation, tests, etc.) performed in-house or in collaboration with independent bodies; - a primary and secondary research of the market (gathering, correlation and interpretation of the existing data); Collaborating with involved Divisions in analysis related to the market by conducting: - quantitative and qualitative research of the market (pools, observation, tests, etc.) performed in-house or in collaboration with independent bodies; - a primary and secondary research of the market (gathering, correlation and interpretation of the existing data);


ACNielsen
• Netherlands
• Financial Services
• Data Analyst

  • Aug 1992 - Feb 1996