Margaret Safford

Head of US Community at greyhairworks!
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Contact Information
Location
Boston, Massachusetts, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Bio

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Jennifer Halliday

It is with great pleasure and respect that I write this recommendation for Margaret Safford. Margaret and I worked together at Evolved By Nature in our Personal Care division and played an integral role in helping our company define the best areas of growth for our division, she helped influence our product development and define new, creative marketing opportunities. Her research in gathering powerful consumer insights as we explored different markets was critical in our sales pitches and in influencing clients. Margaret is an excellent team player and possesses the perfect combination of a natural warmth, curiosity, and the drive to move the business forward while she remains extremely professional, a team player, efficient, and adaptable to a project shift when needed. She can deftly juggle and pivot in a changing environment while staying focused on the goals. She willingly and smartly tackles challenges that arise and supports her team in everything she does. Margaret excels in strategic planning, developing innovative marketing ideas and building relationships. I have personally attended a number of her client meetings and marketing pitches where she handled both meeting types and audiences with absolute ease, confidence, and clear purpose. Margaret is a true pleasure to work with and she is an incredibly valuable asset to any company in search of an intelligent, dynamic, dedicated and very talented team member. I look forward to our paths crossing again someday soon!

Elizabeth Lamothe

Margaret and I worked together to build and grow the front store marketing strategy team at CVS Health. She was a great thought-partner as we collaborated to create and launch breakthrough cross-category campaigns across our two traditionally separate areas of focus, consumer healthcare and healthy food and beverage. She has a great ability to connect ideas that drive meaningful growth all while making the process exciting.

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Credentials

  • Section4 Certified Brand Strategist
    Section4
    Dec, 2021
    - Sep, 2024
  • Digital Marketing Certified Marketer
    General Assembly
    May, 2018
    - Sep, 2024

Experience

    • United Kingdom
    • Technology, Information and Media
    • 1 - 100 Employee
    • Head of US Community
      • Feb 2023 - Present

      Lead the US community and network expansion for greyhairworks! a UK-based consultancy that helps curate the best innovative digital solutions for brands and retailers. Lead the US community and network expansion for greyhairworks! a UK-based consultancy that helps curate the best innovative digital solutions for brands and retailers.

    • Business Advisor
      • Feb 2023 - Present

      Business Advisor for the Goldman Sachs 10,000 Small Business national program. Work closely with entrepreneurs across the USA to help them build a strategic plan to unlock new opportunities to achieve their goals of revenue growth and job creation. The curriculum is designed by Babson College, the number one school for Entrepreneurship in the USA. Business Advisor for the Goldman Sachs 10,000 Small Business national program. Work closely with entrepreneurs across the USA to help them build a strategic plan to unlock new opportunities to achieve their goals of revenue growth and job creation. The curriculum is designed by Babson College, the number one school for Entrepreneurship in the USA.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Executive Member
      • Jul 2022 - Present

      LEAP is a private exclusive network for members of the #CareerLeap Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on lives, businesses, and society. LEAP is a private exclusive network for members of the #CareerLeap Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on lives, businesses, and society.

Education

  • Cornell University
    BS, Policy Analysis and Management
  • Babson College - Franklin W. Olin Graduate School of Business
    MBA, Cum laude

Community

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