Experience

commercetools GmbH

• VP of Global Brand Marketing

  • Oct 2016 - Present

  Leading all marketing activities for commercetools, Inc. Evangelizing a faster, more agile and experience-driven approach to online commerce. Leading all marketing activities for commercetools, Inc. Evangelizing a faster, more agile and experience-driven approach to online commerce.



Marketing Consultant

• Advertising Services
• 1 - 100 Employee

• Principal

  • Nov 2014 - Present

  Provide a broad variety of marketing services to small, mid-size and enterprise companies as well as non-profits, start-ups, venture capitalists and private equity firms in Orange County and across the U.S. Provide a broad variety of marketing services to small, mid-size and enterprise companies as well as non-profits, start-ups, venture capitalists and private equity firms in Orange County and across the U.S.



Lotus Innovations, LLC

• United States
• Investment Banking

• Director of Marketing

  • Jun 2015 - Oct 2016

  As a consultant, I provide marketing leadership to fast growing private equity fund in technology sector. Lead fundraising, acquisition, growth and exit marketing activity for fund. Direct shared services marketing model for portfolio companies. As a consultant, I provide marketing leadership to fast growing private equity fund in technology sector. Lead fundraising, acquisition, growth and exit marketing activity for fund. Direct shared services marketing model for portfolio companies.



Intershop Communications

• Germany
• IT Services and IT Consulting
• 200 - 300 Employee

• Director, Americas Marketing

  • Jul 2012 - Nov 2014

  Led all aspects of marketing for the Americas headquarters of this global e-commerce software provider including PR, demand creation, content strategy and development, events, marketing tools and automation. Built and executed strategy for re-launch of the brand in the US. Led all aspects of marketing for the Americas headquarters of this global e-commerce software provider including PR, demand creation, content strategy and development, events, marketing tools and automation. Built and executed strategy for re-launch of the brand in the US.



D LINK

• Bosnia and Herzegovina
• International Trade and Development

• Sr. Strategic Marketing Manager

  • Mar 2010 - Jul 2012

  Devise and manage execution of integrated marketing plans, campaigns maximizing marketing automation and programs aimed at driving sales of networking communications solutions in K12, Higher Ed, State & Local Government, Healthcare and Hospitality market segments. Manage the development of industry messaging and content both internally and with third party agents. Drive sales communications and relevant market updates utilizing SalesForce.com. Devise and manage execution of integrated marketing plans, campaigns maximizing marketing automation and programs aimed at driving sales of networking communications solutions in K12, Higher Ed, State & Local Government, Healthcare and Hospitality market segments. Manage the development of industry messaging and content both internally and with third party agents. Drive sales communications and relevant market updates utilizing SalesForce.com.



Toshiba Corporation

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Public Sector Segment/Brand Manager

  • 2005 - 2008

  Championed public sector marketing efforts; working directly with field-based business development team, VARs, end user accounts, and internal teams to drive sales of Toshiba products to education institutions and government agencies. Wrote and presented market segment report to size market opportunity; managed creation of print and online assets aimed at resellers and prospects, conducted marketing programs with strategic partners.

• Sr. Brand Manager / SMB

  • 2003 - 2005

  Managed small and mid-size business marketing through direct marketers, VARs and Direct channel. Improved brand awareness, devised channel programs and launched promotional, in-house creative services to develop impactful, focused materials and influencial product offers. Maximized partner funds to increase marketing budget. Conducted – reseller and end-user events, offers and direct mail to launch Toshiba’s re-entry into the reseller channel. Wrote and chaired ‘SMB Mobility Panel’… Show more Managed small and mid-size business marketing through direct marketers, VARs and Direct channel. Improved brand awareness, devised channel programs and launched promotional, in-house creative services to develop impactful, focused materials and influencial product offers. Maximized partner funds to increase marketing budget. Conducted – reseller and end-user events, offers and direct mail to launch Toshiba’s re-entry into the reseller channel. Wrote and chaired ‘SMB Mobility Panel’ evangelizing conversion to mobile computing as a viable SMB growth strategy



Intel Corporation

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Business Unit Manager

  • 2001 - 2002

  Managed launch activities for Rex® credit-card sized personal mobile device as well as Handspring communication modules developed and sold under the Xircom name. Devised and executed worldwide launch of new form factor handheld device; securing shelf space at top U.S. retail stores and selected as one of five vendors in major Microsoft handheld campaign

• WW Initiatives Manager

  • Jan 1999 - Feb 2001

  Developed and executed launch plans for Xircom’s global initiatives establishing a detailed communications platform and competitive strategy for regional sales and marketing teams in Belgium, Singapore, and Tokyo. Formalized and drove adoption of worldwide launch process enabling global launch categorization as well as synchronized worldwide level one launches


Phoenix Technologies
• Appliances, Electrical, and Electronics Manufacturing
• Sr. Product Manager

  • 1992 - 1999