Experience

DevaCurl

• United States
• Retail
• 1 - 100 Employee

• Director Global Channel Marketing

  • Mar 2022 - Present

• Global Channel Marketing Senior Manager

  • Apr 2021 - Mar 2022

• Channel Marketing Manager, Retail

  • Jul 2018 - Apr 2021

• Brand Manager, Distribution

  • Jun 2017 - Jul 2018



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Fragrance Marketing Manager

  • Sep 2014 - Jun 2017

  -Manage the regional innovation strategy and 3 year launch pipeline-Assess regional needs, working with Global Marketing and Fragrance Houses, to ensure new launches are on trend and entice our target consumer-Evaluate brand performance through financial analysis and strategically manage product development based on current brand health and needs-Assess existing Avon business and partner with merchandising and supply chain on ways to optimize sales and costs-Lead activation plan development and manage cross functional team needs while optimizing allocated budget Show less

• Color Associate Brand Manager

  • Sep 2012 - Sep 2014

  -Manage the regional Lip and Nail segments and forward thinking strategy for a 3 year launch pipeline-Assess market needs, identifying opportunities in forms, packaging, shade range, and ingredients-Manage new product development process with cross functional team throughout innovation process until implementation-Attend cross functional team meetings ensuring design, creative, package, formula, and COGS all align with the concept

• Color Marketing Assistant

  • Oct 2011 - Sep 2012

  -Support the Regional Color team by tracking all NA concepts in the 3 year pipeline, averaging over 100 skus per year, from ideation to launch, focusing on key due dates, estimated volumes, point’s allocation, etc.-Analyze competitors launches, top sellers, and top shades by extracting data from IRI, as well as using the data to determine Avon’s growth opportunities-Attend cross functional team meetings regionally and globally for face, lip, eye, nail, and holiday, as well as prepare and present the gate document which focuses on all concepts in the development cycle-Develop and present concept briefs for cross functional and commercial turnovers for all NA regionally lead concepts Show less