Experience

Bursting Silver

• IT Services and IT Consulting
• 1 - 100 Employee

• Business Analyst | UX/UI design

  • Mar 2023 - Present



Margaret Nichol Design

• Toronto, Canada Area

• Freelance Design Services

  • Jan 2000 - Mar 2023

  UX & UI Design Focus: 2021 - Present • Find the sweet spot between user and business needs to develop products that work, through proven methods of research and testing. Implementing personas and archetypes, user journeys, user stories and more to define the problem and identify potential solutions. • Use research to define the appropriate information architecture for the product at hand. Developing user and task flows, sitemaps, and wireframes to build effective navigation and information systems. • Identify the appropriate design patterns to create visually engaging and intuitive interfaces. Graphic, Packaging, and Retail Design Focus: 2000 - 2020 • Design and implement retail and salon branding elements: window staging/painting, signage, chalkboard art, and merchandising displays. Increasing brand awareness, driving business traffic and sales, creating a better brand experience for customers. • Generate print and web ready artwork, and promotional materials for small business and independent musicians/groups. Show less



Matter and Form Inc.

• Canada
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• UX Designer

  • Apr 2022 - Nov 2022

  • Leading the UX design process while working in tandem with the development team to design and build the responsive software interface for Matter and Form's forthcoming consumer grade 3D scanner. • Conducting competitive and user research to define user needs and pain points. Ensuring a user-friendly experience for a user base with varying levels of technical skill. • Generating deliverables such as: - Research Reports and Insights - User Personas - User, task, and process flows. - Application map and master flow - Prototypes at multiple levels of fidelity - Design documentation and resources for developer reference Show less



ecoshark.net

• Remote

• UX Designer

  • Mar 2022 - Apr 2022

  • Worked with shop owner to determine their user's core needs and pain points in the eco conscious home goods space. •Utilized user research to determine the shop’s tone of voice and help prioritize product offerings to be included in initial site launch. • Assisted shop owner in choosing the appropriate Shopify template and developed the information architecture and site map. Built visual style guide, and created supplementary design assets such as informational icons, and photo editing. Show less



C&B Display Packaging Inc. (Division of Royal Containers Ltd)

• Canada
• Packaging & Containers
• 1 - 100 Employee

• Graphic Designer

  • Mar 2009 - Aug 2012

  • Developed protocol and organization system for graphics department at C&B Display Packaging. Streamlining workflow. • Regularly conducted in-store competitive research to asses design trends and branding opportunities. • Generated designs, digital renderings, visuals, and presentation decks. Working with structural design, and sales teams to show the full potential of what we could offer to clients (major CPG brands, and retail chains). • Created production art, and conducted quality assurance/art approval, avoiding costly mistakes at print. Show less



Pearce Wellwood Inc

• Junior Graphic Designer

  • Sep 2008 - Jan 2009

  • Generated designs, digital renderings of display and packaging concepts. Collaborating with structural design team, and other members of the graphic design department. • Created & updated existing production art for major CPG brand clients. • Printed required large format art panels and assisted in assembly of full size/full print mock-ups of displays and packaging. • Basic maintenance of large format plotter printer. • Generated designs, digital renderings of display and packaging concepts. Collaborating with structural design team, and other members of the graphic design department. • Created & updated existing production art for major CPG brand clients. • Printed required large format art panels and assisted in assembly of full size/full print mock-ups of displays and packaging. • Basic maintenance of large format plotter printer.



Firebrand Interactive

• Graphic Designer/Production Artist

  • Sep 2007 - Aug 2008

  • Consulted with clients to either accurately produce their provided artwork, or generate custom artwork that fit the needs of their planned CD & DVD print runs. Including disk labels, case inserts and sleeves. • Burned all content to disks and assembled the CD/DVD packaging with all associated print materials. • Converted client provided videos across various formats like VHS to DVD or PAL to NTSC. • Consulted with clients to either accurately produce their provided artwork, or generate custom artwork that fit the needs of their planned CD & DVD print runs. Including disk labels, case inserts and sleeves. • Burned all content to disks and assembled the CD/DVD packaging with all associated print materials. • Converted client provided videos across various formats like VHS to DVD or PAL to NTSC.