Experience

Movavi

• Cyprus
• IT Services and IT Consulting
• 100 - 200 Employee

• Global Product Marketing Manager

  • Aug 2020 - Present

  Product manager (Marketing team)Work in the international market, the main sales market is USA.Development and implementation of a marketing strategy for Fastreel (Video Editor Online) and Movavi Video ConverterImplementation of the SaaS monetization modelFull product budgeting (creating media plans, planning and budgeting the product for different time periods, depending on the Draft strategy)Monitoring the effectiveness of the use of the advertising budget and the execution of media plans, maintaining reports.Complete organization and conduct of customer Develops market researchProduct concept development and implementation control by IT Department and contractorsImplementation of an end-to-end Analytics system in conjunction with the site program (Amplitude and Google Analytics)Continuous analysis and improvement of product metrics (Mau, Dau, Churn, LTV)Continuous analysis and improvement of marketing metrics (Arppu, Arpu, avg. check, conversion at all stages of the funnel, Product Profit, refunds, net revenue, gross revenue, ect.)Implementation of the Unit-economy in the productSetting up an effective e-mail marketing system and automating the process of sending emails (the Amplitude and bundle...)Supervising the holding of stand-UPS in the team together with Agail Couch Brain Storm, planning day.Continuous testing of new ideas, features, tools, and methods to improve product performance in both marketing and product development.(Marketing and Develops)Hypothesis development: description, development and implementation in the productConducting product experiments through A / B testingThe formation and prioritization of the backlog of marketingParticipation and leadership of working groups (IT and business divisions)Participation in the development of UI / UX designsWork and application of flexible methodologies: Agile, Scrum, KanbanWorking with the following tools: Jira, Miro, Trello, Ahrefs, SemRush, Survey Monkey, calendly,amplitude, olap



Компания Лидер Продукт

• Head of marketing

  • Sep 2018 - Aug 2020

  Niche: food Distribution for HoReCa, retail chains, wholesale companies. Target Audience: Chefs, buyers, decision makers, Directors of institutions. Mostly women from 30-45 years old. 1. Conducting Marketing Research in the Siberian Federal district (SFO) in the HORECA: 2 segment. Market analysis (PEST/SWOT, competitive) 3. Analysis of the company's assortment matrix (ABC analysis) 4. Analysis of the company's recognition, loyalty, and presence coefficient in retail outlets in SFO 5. Compilation of the BCG Matrix 6. Development of the company's marketing strategy in the SFO 7. Complete marketing policy on all platforms (Online, Offline) of the company brands for the restaurant business 8. Development of a strategy for positioning a trading company as a brand from the logo to the sales policy in the HoReCa sphere. 9. Bringing products under your own brand to the market from positioning to reputation in the HoReCa segment. 10. Development of advertising campaigns in accordance with the communication strategy: the project of the campaign, calculation of planned indicators, media planning (BTL/ATL, cross-marketing, Internet marketing), writing an organizational plan with the distribution of areas of responsibility between employees, conducting research, monitoring, and evaluating effectiveness. With ROI = 135% 11. Manage the annual marketing budget (monthly / quarterly adjustments). 12. Implementation and maintenance of the BITRIX24 CRM system in the organization, full description and implementation in the CRM of all business processes in the organization and the passage of the client's path, etc.with a reduction in operating losses by 40%, the Efficiency of work with the closure of accounts receivable by 10%.