Experience

Neo Derm

• Hong Kong
• Wellness and Fitness Services
• 100 - 200 Employee

• Head of Product Marketing

  • Sep 2017 - Present

  - To manage the product team and lead 8 product brands including Bioderma, NeoStrata, Exuviance, Endocare and other brands) develop the upcoming marketing strategic direction, in order to achieve marketing objectives and business goals of B2B, B2C and C2B channels.- Closely work with multiple Principals and Stakeholders to define brand positioning, sales growth plan and branding outcomes.- Lead the team to develop with integration marketing plan including O2O marketing, social and digital content marketing, platform and mobile connectivity as well as classical marketing. Show less

• Senior Product Manager

  • Oct 2014 - Present

  Assist Marketing Director in all aspects of brand management in B2B and OTC channels to achieve commercial and financial objectives of the responsible derma skincare brands (NeoStrata, Exuviance, Endocare, Heliocare, Obagi and SkinMedica).



Energizer Holdings

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Jul 2012 - Sep 2014

  Reporting to General Manager, lead a team with a Senior Marketing Executives to responsible for marketing for all brands (Schick shaving, Banana Boat and Hawaiian Tropic sunscare, Playtex feminine care and infant care products) under personal care division.

• Brand Manager

  • Oct 2005 - Jun 2012

  Reporting to General Manager, responsible for marketing for all personal care brands including Schick shaving, Banana Boat and Hawaiian Tropic sunscare, Playtex feminine care and infant care products under personal care division.



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager

  • Mar 1997 - Sep 2005

  Reporting to General Sales & Marketing Manager, developed in cigarette brands marketing plan and activities for Hong Kong/Macau, the cigarette brands including Salem, Mild Seven, Pianissimo, Camel and YSL Reporting to General Sales & Marketing Manager, developed in cigarette brands marketing plan and activities for Hong Kong/Macau, the cigarette brands including Salem, Mild Seven, Pianissimo, Camel and YSL