Margaret Blair Lawton

Director Of Sales Marketing at KM Hotels
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Jessica Lapping

Blair was an outstanding sales manager and was an asset to the Holiday Inn University. She was extremely creative and consistently exceeded her monthly goals. Blair was always willing to offer her assistance and had an excellent rapport with her team and many clients. She would be an asset to any employer and I recommend her for any endeavor she chooses to pursue.

Leslie Harris

I had the opportunity to work with Blair at Newport Hospitality Group. Blair is the definition of professional in all that she does. She is extremely committed to her clients and goes above and beyond to make sure that they have the service they expect and deserve. She is thoughtful, caring and most of all dedicated to ensure that the job is done and done right.

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Director Of Sales Marketing
      • Aug 2022 - Present

      Home2 Suites By Hilton Blacksburg & Tru By Hilton Radford Home2 Suites By Hilton Blacksburg & Tru By Hilton Radford

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Area Director Of Sales
      • Jul 2021 - Aug 2022

    • Hospitality
    • 500 - 600 Employee
    • Director Of Sales
      • Apr 2015 - May 2021

      Exceeded group revenue goals by actively up-selling each business opportunity to maximize revenue probability. Identified new group sales and catering business and achieved personal and property level revenue goals. Extensive experience negotiating market conditions and provided leadership around maximizing opportunities for revenue growth from new and current cliental. Built a culture of success and effective sales tactics while mentoring the sales team. Developed business plans, group sales revenue strategies, operation budgets, and provided sales forecasting reports.

  • Holiday Inn Tanglewood
    • Roanoke, Virginia Area
    • Director of Sales and Marketing
      • Sep 2014 - Apr 2015

      Responsible for Managing Sales team that consists of Corporate Sales Manager and Catering Sales Manager. Currently have met and exceeded all revenue goals for hotel that consists of 3.5 Million per year. Developed and implemented strategic revenue plans to increase group and transient objectives rates for hotel. Manages sales and marketing operating budgets. Responsible for Managing Sales team that consists of Corporate Sales Manager and Catering Sales Manager. Currently have met and exceeded all revenue goals for hotel that consists of 3.5 Million per year. Developed and implemented strategic revenue plans to increase group and transient objectives rates for hotel. Manages sales and marketing operating budgets.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Director of Sales and Marketing
      • Jan 2014 - Sep 2014

      Responsible for Managing Sales team that consists of Sales Manager and Sales and Marketing Coordinator. Currently have met and exceeded all revenue goals for hotel that consists of 5.5 Million per year. Developed and implemented strategic marketing and sales plans and forecasts to achieve corporate goals and objectives for hotel. Responsible for Managing Sales team that consists of Sales Manager and Sales and Marketing Coordinator. Currently have met and exceeded all revenue goals for hotel that consists of 5.5 Million per year. Developed and implemented strategic marketing and sales plans and forecasts to achieve corporate goals and objectives for hotel.

    • Sales Manager
      • Mar 2013 - Dec 2013

      Focused accounts are Federal Government, Education, Military, and Social. Managing key sales accounts, building strong relationships with existing and new customers. Responsible for generating revenue, new business, research and prospected potential clients. Reaching and achieving monthly targeted goals. Experience with presenting to senior management, new and existing customers, on sales and product development. Thinking outside the box on ways to expand existing clients budgeting opportunities.

    • United States
    • Real Estate
    • 700 & Above Employee
    • REALTOR
      • Aug 2012 - Dec 2013

      Assisting clients with property sales and development. Preparing and Interpreting legal documents including listings and sales contracts. Providing knowledgeable, economic and market advice. Mediating with escrow companies, lenders, home inspectors and pest controllers. Ensuring terms and conditions of agreements are ratified. Maintaining and coordinating with clients. Managing property closings and overseeing document signing. Analyzing market trends to determine competitive market prices and returns on value.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sales Manager
      • Mar 2010 - Mar 2013

      Managed key sales accounts, built strong relationships with customers, generated $1.2 million in Group and Local Negotiated Rates account revenue. Responsible for generating new business, research and prospected potential clients. Experience with presenting to senior management, new and existing customers, on sales and product development. Managed key sales accounts, built strong relationships with customers, generated $1.2 million in Group and Local Negotiated Rates account revenue. Responsible for generating new business, research and prospected potential clients. Experience with presenting to senior management, new and existing customers, on sales and product development.

    • United States
    • Business Consulting and Services
    • 200 - 300 Employee
    • Technical Analyst
      • Jul 2009 - Feb 2010

      Application tester on government web application. Performed test case design and routinely identified, tracked and re-tested bugs in testing environments. Provided user support, help desk support on government software. Responsible for tracking customer tickets to guarantee they are completed in a timely manner. Updated user manuals with latest procedures and requirements. Designed and organized RFP responses. Designed and developed marketing brochures for government customers. Managed lifecycle of data from entry to analysis. Developed document design and preparation throughout the software build production cycle.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Web & Administrative Assistant
      • Jul 2006 - Jul 2009

      Department of Agricultural and Applied Economics at Virginia Tech. Performed purchasing, inventory and accounts payable/receivable duties. Liaison between vendors and management staff. Supported faculty and students. Experience in full range of office management capabilities.Designed and maintained websites, updating on a regular basis. Department of Agricultural and Applied Economics at Virginia Tech. Performed purchasing, inventory and accounts payable/receivable duties. Liaison between vendors and management staff. Supported faculty and students. Experience in full range of office management capabilities.Designed and maintained websites, updating on a regular basis.

  • Warm Hearth Village
    • Blacksburg Va
    • Sales and Marketing Coordinator
      • Dec 2003 - Jul 2006

      Experienced working with customers in a step by step purchasing process. Handled new construction requests, purchases and maintained customer accounts. Developed presentations and marketing sales aids. Designed and created promotional campaigns, print based media and web publications. Produced, edited, and distributed quarterly newsletter and brochures with circulation of more than 10,000 readers. Developed and organized trade show exhibits and company events. Supervised booth layouts, setup and staffing. Greeted current and prospective customers, providing information and demonstrations.

Education

  • New River Community College
    Associates, Marketing/ Graphic Design
    2000 - 2002
  • Radford University
    Art/ Graphic Design
    2010 -

Community

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