Marketing Manager

• Jan 2022 - Present

Marketing Specialist

• Aug 2016 - Present

Heading the North American marketing efforts including:- Driving lead generation and MQL conversions to support the sales team- Creating and updating content including blogs, videos, and whitepapers to bring information to potential clients- Creating emails including a monthly newsletter and automated email campaigns for engagement- Running webinars to showcase EazyStock's inventory optimization solution and teach the value of the software to attendees- Supporting with partner marketing to help potential partners understand the value EazyStock can bring to their clients as well as helping partners pitch the value to their clients- Assisting with digital marketing including Google Ads and other ads on social media by determining ad content, messaging, and audiences- Sponsoring and attending events including planning and preparing event logistics and messaging- Managing EazyStock's corporate social media pages including LinkedIn, Twitter, and Facebook- Working directly with a global marketing team to coordinate content and messaging

Sales And Marketing Intern

• Feb 2015 - Aug 2016

Target Market Analysis: - Identified Total Addressable Market (TAM) for EazyStock and documented 9 major industry groupings and 38 subgroups of wholesalers of durable goods for marketing and sales targeting. - Organized TAM by Standard Industrial Classification (SIC) codes and North American Industry Classification System (NAICS) codes including revenue, market growth rates, number of companies, and employment data.Competitor Research and Analysis: - Researched data on 25 different competitors and documented findings in battle cards for the sales organization. Database Building:- Prospect Database Building: Leveraged the database building tools such as InsideView, LinkedIn, and Hoover's to capture over 2,800 new targeted contacts in 4 of the primary industry verticals including: 4231 (Motor Vehicle), 4233 (Lumber/Construction Materials), 4237 (HVAC), 4238 (Machinery Equipment/Supplies).- Partner Database Building: Built a database of 30 potential Enterprise Resource Planning (ERP) partner companies and located over 270 contacts for marketing and sales outreach.- Partner Database Building: Built a database of 50 potential Value Added Resellers (VAR) partner companies and located over 200 contacts for marketing and sales outreach.- Reviewed and cleaned over 4,500 contacts within existing databases for marketing retargeting.Content Marketing Support: - Generated the initial translation of 4 blog posts from German into English using online translation tools to support Search Engine Optimization (SEO) and blog content creation.- Reviewed and provided grammatical edit recommendations for 15 blog posts created by the marketing team.Technical Proficiency- Utilized new marketing and sales technologies including: Microsoft Office Suite, Word Press, Text Broker, Go-To Meeting, Brite Verify, Mail Chimp, Hoot Suite, Sistrix, Buffer, Inside View, Vertical Response, Google Adwords Keyword Planner Tool, Hoover’s, and Manta.

Research Assistant to Professor Ned O'Gorman

• Mar 2015 - May 2015

- Catalogued reports of operations executed by the 1352nd Photographic Group from the years 1952-1966 and helped contributed to a database of report overviews- Sifted through extensive logs of operations from the 1352nd Photographic Group- Reviewed and edited the research book The Iconoclastic Imagination for grammar and spelling for final evaluation before publication - Catalogued reports of operations executed by the 1352nd Photographic Group from the years 1952-1966 and helped contributed to a database of report overviews- Sifted through extensive logs of operations from the 1352nd Photographic Group- Reviewed and edited the research book The Iconoclastic Imagination for grammar and spelling for final evaluation before publication

Server

• Aug 2011 - May 2015

- Created a pleasant atmosphere and focused attention on customer needs including responding to customer concerns and requests- Worked the cash register, applied coupons and discounts, and accurately processed money while handling transactions- Consistently arrived at work on time and filled in for absent coworkers on short notice - Created a pleasant atmosphere and focused attention on customer needs including responding to customer concerns and requests- Worked the cash register, applied coupons and discounts, and accurately processed money while handling transactions- Consistently arrived at work on time and filled in for absent coworkers on short notice