Experience

LeadsMarket.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2021 - Present



Life Originelle

• Founder

  • May 2019 - Present

  Los Angeles, California, United States Created and introduced an impact driven online platform where women can shop, support a cause, and help a neighbor in need, all in one transaction. • Develop and implement mission of supporting community and humanity throughout all decision-making occasions • Establish relationships with brands and NGOs, developing an intersection of fashion and philanthropy to create meaningful experiences for shoppers and people in need • Identify and cultivate business relationships with fashion… Show more Created and introduced an impact driven online platform where women can shop, support a cause, and help a neighbor in need, all in one transaction. • Develop and implement mission of supporting community and humanity throughout all decision-making occasions • Establish relationships with brands and NGOs, developing an intersection of fashion and philanthropy to create meaningful experiences for shoppers and people in need • Identify and cultivate business relationships with fashion brands that meet ESG-minded business practices • Collaborate and source with brand houses, small businesses, and factory manufacturers that uphold like-hearted principles of fairness and dignity for individual lives through transparent reporting • Created an original Care Bag for people experiencing homelessness and distribute them nationwide • Donate 10% of profits to charities that supports women, children and families in need • Coordinate and partner with NGOs to raise awareness and proceeds for humanitarian needs • Establish creative strategies for implementing brand identity in the digital marketplace through a sustainable business plan and marketing strategy via strategic content, social media, SEO, paid media and influencer relations • Create an e-commerce website and daily manage customer relations, media, sales, product information/inventory • Develop relationships with hotels and hygiene companies for Care Bag hygiene product donations • Private label multiple brands and introduce them into the D2C and B2B spaces within high demand time periods • Read, infer and make decisions based on data via social platforms, Google Analytics and Shopify backend analytics • Create and assess financial forecasts for operational, product and marketing expenses and income • Collaborate with community leaders leading to news features of Life Originelle Show less



Anto Shirts

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - May 2019

  Beverly Hills • Designed and launched an effective mobile optimized website (antoshirt.com) to increase user experience and focus on an e-commerce centric vision behind a heritage brand • Work directly with website developers to create a fully optimized digital platform to meet the brand vision and UI & UX goals • Produce and optimize all marketing campaign content for on-site content: products, blog and platform; and offsite: social media, email newsletters, print and PR in unison with an SEO… Show more • Designed and launched an effective mobile optimized website (antoshirt.com) to increase user experience and focus on an e-commerce centric vision behind a heritage brand • Work directly with website developers to create a fully optimized digital platform to meet the brand vision and UI & UX goals • Produce and optimize all marketing campaign content for on-site content: products, blog and platform; and offsite: social media, email newsletters, print and PR in unison with an SEO approach • Facilitate and execute a new brand label collaboration with the city of Beverly Hills, which includes developing brand identity, target segmentation, go- to market strategy and creation of products • Develop and administer marketing budget for advertisements • Review and report competitive data to locate and manage brand positioning for multiple brands • Make data based decisions with Google Analytics • Run Google product Ad campaigns • Manage and coordinate day to day operations within the organization • Interface daily with partners in Acct., Sales, Manufacturing and Design to ensure clarity, transparency and accountability • Report directly to business owners on marketing initiatives using real-time metrics • Manage vendor contracts and relationships, and consult with entertainment studios and overseas vendors Show less



The Little Shopper

• Director of Ecommerce & Marketing

  • Jan 2014 - Jan 2016

  Created a content driven curated marketplace for the Indian mommy and children's market to educate the readership on all things pregnancy and motherhood through a digital magazine and a full service shopping platform, introducing international brands and products for both mothers and children. • Designed and launched an effective website and worked directly with the development team to execute into India's online marketplace • Spearhead the digital publication and oversee all content… Show more Created a content driven curated marketplace for the Indian mommy and children's market to educate the readership on all things pregnancy and motherhood through a digital magazine and a full service shopping platform, introducing international brands and products for both mothers and children. • Designed and launched an effective website and worked directly with the development team to execute into India's online marketplace • Spearhead the digital publication and oversee all content about health, parenthood, child development, etc. • Acquire, license and distribute US brands into the Indian market through market research, industry research, financial forecasting, brand understanding and management • Plan and assess financial forecasts for brand penetration into the Indian market on a 1-5 year basis • Develop and implement vision, mission, and brand guidelines throughout the organization, brand identity, go-to market strategy, and business model • Develop and implement core applicable values as standards for all content and products sold that communicate health and the value of human life • Lead, plan, and coordinate international team throughout Los Angeles, New York and India • Create investment pitch deck for distribution to vendors, partners and potential investors • Manage and control all marketing and branding initiatives with local Indian marketing agency to ensure diverse and local messaging to targeted audience through photography, content strategy, social media amplification, SEO, media and distribution • Select, hire and evaluate content writers, website designers, website developers, marketing agencies and other industry professionals • Company representative at trade shows and buyer for all apparel and accessories for children and mothers • Maintain a master budget for allocating funds between operating expenses and marketing Show less



Loyola Marymount University

• United States
• Higher Education
• 700 & Above Employee

• Special Events Coordinator Assistant

  • Sep 2013 - Dec 2013

  Loyola Marymount Hilton Center for Business • Schedule and promote special events through print media • Host distinguished business leaders and executives • Facilitate audience and guest relations for large gathering talks • Coordinate with vendors for school purchases



Anto Shirts

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing and Product Manager

  • Feb 2012 - Feb 2013

  Beverly Hills, California • Manage and coordinate day to day operations within the organization • Interface daily with partners in Acct., Sales, Manufacturing and Design to ensure clarity, transparency and accountability • Control and oversee inventory supply • Establish social media and marketing campaigns • Report directly to business owners on marketing initiatives using real-time metrics • Manage vendor contracts and relationships, and consult with entertainment studios and overseas vendors



Glendale Community College

• United States
• Higher Education
• 400 - 500 Employee

• Student Ambassador

  • Sep 2011 - Dec 2011

  Glendale, California Assistant to the Student Activities Coordinator Supervised the campus Student Center Promoted and organized philanthropic events



Bakers 2013 LLC

• United States
• Retail
• 1 - 100 Employee

• Sales Associate

  • Nov 2010 - May 2011

  Glendale Galleria Held continuous position as leading seller Operated as cashier and sales clerk Designed and segmented all display products