Margaret Rotter
Global Growth Manager, Paid Social at The INKEY List- Claim this Profile
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Italian Elementary proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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The INKEY List
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Cosmetics
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100 - 200 Employee
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Global Growth Manager, Paid Social
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Jun 2023 - Present
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Briogeo Hair Care
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United States
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Personal Care Product Manufacturing
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100 - 200 Employee
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Growth Marketing Manager, Paid Social
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Sep 2022 - Jun 2023
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Tommy John
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Retail Apparel and Fashion
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100 - 200 Employee
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Senior Digital Marketing Associate
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Jul 2021 - Sep 2022
• Drive customer acquisition and retention through Tommy John’s core digital channels, including Paid Social, Influencer Marketing, Paid Search, Display/Programmatic, Affiliate, YouTube, and SEO. • Drive customer acquisition and retention through Tommy John’s core digital channels, including Paid Social, Influencer Marketing, Paid Search, Display/Programmatic, Affiliate, YouTube, and SEO.
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Hearst
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United States
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Media Production
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700 & Above Employee
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Marketing Communications Manager
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Jul 2020 - Jul 2021
• Use creative learnings to inform future marketing campaigns. • Foster relationships with Hearst’s 360+ brands for cross-promotional marketing. • Responsible for the professional wellbeing and growth of a coordinator, an assistant manager, and two interns. • Build decks for C-suite and present on upcoming corporate initiatives. • Write creative copy for company communications, including the Annual Report, subway ads, and Hearstlink features.
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Marketing Communications Assistant Manager
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Oct 2019 - Jul 2020
• Oversee content, design, and partnerships for HearstLive, the Tower’s OOH installation seen by over 150K people each week. • Write and distribute Hearst’s newsletter, reaching 28K inboxes daily. • Interview, onboard, and train a coordinator and an intern.
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Content Producer
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Jan 2019 - Oct 2019
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Marketing Communications Coordinator
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Sep 2017 - Jan 2019
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Various Publications
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Greater New York City Area
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Freelance Writer
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Oct 2019 - Jul 2021
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The Daily Cardinal
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United States
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Newspaper Publishing
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1 - 100 Employee
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Arts Writer & Copy Editor
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Sep 2016 - May 2017
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Editor-in-Chief
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May 2016 - May 2017
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Lifestyle Editor
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Jun 2015 - Jun 2016
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College Fashionista
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United States
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Internet Publishing
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1 - 100 Employee
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Style Guru
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Sep 2014 - Sep 2016
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BRAVA Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Intern
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Jun 2015 - Sep 2015
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University of Wisconsin-Madison
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Higher Education
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700 & Above Employee
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Conference Director
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Sep 2014 - Jun 2015
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Education
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University of Wisconsin-Madison
Bachelor's Degree, Communication, Journalism, and Related Programs -
Columbia University - Graduate School of Journalism
Attended the Columbia Publishing Course, Publishing