Margaret Rotter

Global Growth Manager, Paid Social at The INKEY List
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • Italian Elementary proficiency
  • English Native or bilingual proficiency

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Experience

    • Cosmetics
    • 100 - 200 Employee
    • Global Growth Manager, Paid Social
      • Jun 2023 - Present

    • United States
    • Personal Care Product Manufacturing
    • 100 - 200 Employee
    • Growth Marketing Manager, Paid Social
      • Sep 2022 - Jun 2023

    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Senior Digital Marketing Associate
      • Jul 2021 - Sep 2022

      • Drive customer acquisition and retention through Tommy John’s core digital channels, including Paid Social, Influencer Marketing, Paid Search, Display/Programmatic, Affiliate, YouTube, and SEO. • Drive customer acquisition and retention through Tommy John’s core digital channels, including Paid Social, Influencer Marketing, Paid Search, Display/Programmatic, Affiliate, YouTube, and SEO.

    • United States
    • Media Production
    • 700 & Above Employee
    • Marketing Communications Manager
      • Jul 2020 - Jul 2021

      • Use creative learnings to inform future marketing campaigns. • Foster relationships with Hearst’s 360+ brands for cross-promotional marketing. • Responsible for the professional wellbeing and growth of a coordinator, an assistant manager, and two interns. • Build decks for C-suite and present on upcoming corporate initiatives. • Write creative copy for company communications, including the Annual Report, subway ads, and Hearstlink features.

    • Marketing Communications Assistant Manager
      • Oct 2019 - Jul 2020

      • Oversee content, design, and partnerships for HearstLive, the Tower’s OOH installation seen by over 150K people each week. • Write and distribute Hearst’s newsletter, reaching 28K inboxes daily. • Interview, onboard, and train a coordinator and an intern.

    • Content Producer
      • Jan 2019 - Oct 2019

    • Marketing Communications Coordinator
      • Sep 2017 - Jan 2019

  • Various Publications
    • Greater New York City Area
    • Freelance Writer
      • Oct 2019 - Jul 2021

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Arts Writer & Copy Editor
      • Sep 2016 - May 2017

    • Editor-in-Chief
      • May 2016 - May 2017

    • Lifestyle Editor
      • Jun 2015 - Jun 2016

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Style Guru
      • Sep 2014 - Sep 2016

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Jun 2015 - Sep 2015

    • Higher Education
    • 700 & Above Employee
    • Conference Director
      • Sep 2014 - Jun 2015

Education

  • University of Wisconsin-Madison
    Bachelor's Degree, Communication, Journalism, and Related Programs
  • Columbia University - Graduate School of Journalism
    Attended the Columbia Publishing Course, Publishing

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