Experience

Mercer University

• United States
• Higher Education
• 700 & Above Employee

• Digital Marketing Strategist | Enrollment Management

  • Sep 2022 - Present

  • Develops and supports implementation of a content and technical search engine optimization (SEO) strategy for targeted programs • Cross-functionally collaborates with University teams and stakeholders to lead implementation and maintenance of technical SEO-focused website updates • Identifies key metrics and analyzes performance of organic websites and paid digital advertising campaigns for ongoing optimization and alignment with SEO strategies

• Assistant Director of Marketing and Communications | Enrollment Management

  • Jun 2020 - Mar 2023

  • Writes, proofreads, and edits a variety of print, digital, website, and email communication content in support of recruitment for graduate programs • Develops, updates, manages, and tracks key metrics for prospective student email communication campaigns within Slate CRM system • Reviews, edits, and ensures alignment with University brand for search engine optimized program-specific blog posts • Leads a team of student interns across University campuses to produce timely, relevant… Show more • Writes, proofreads, and edits a variety of print, digital, website, and email communication content in support of recruitment for graduate programs • Develops, updates, manages, and tracks key metrics for prospective student email communication campaigns within Slate CRM system • Reviews, edits, and ensures alignment with University brand for search engine optimized program-specific blog posts • Leads a team of student interns across University campuses to produce timely, relevant, and on-brand content for set of Facebook, Instagram, and Twitter accounts • Cross-functionally collaborates with school leadership, faculty and staff, and University stakeholders to manage deadline-driven marketing projects in support of enrollment and University goals

• Marketing Specialist, Communications | Enrollment Management

  • May 2018 - Jun 2020

  • Manages and coordinates a variety of print and digital marketing deliverables • Develops and maintains both automated and ad hoc email campaigns for multiple audiences • Collaborates with print production, mailing services, and external partners to execute campaigns and ensure timely deliveries • Creates and manages web-based content including websites, landing pages, and social media posts • Writes, edits, and proofreads content targeted at a variety of audiences • Gathers… Show more • Manages and coordinates a variety of print and digital marketing deliverables • Develops and maintains both automated and ad hoc email campaigns for multiple audiences • Collaborates with print production, mailing services, and external partners to execute campaigns and ensure timely deliveries • Creates and manages web-based content including websites, landing pages, and social media posts • Writes, edits, and proofreads content targeted at a variety of audiences • Gathers, tracks, and reports on a variety of information and data



Core Security

• Roswell, GA

• Marketing Intern

  • May 2017 - Aug 2017

  • Developed buyer personas based on job title, activity, and source • Segmented over 100k leads and contacts from marketing automation software • Increased customer email open rate from 8.67% to 19.67% within three months through segmentation project • Produced a weekly social calendar for all product lines, industry focuses, and current campaign needs • Created multiple infographics supporting campaigns and promoted across social platforms • Researched regional event… Show more • Developed buyer personas based on job title, activity, and source • Segmented over 100k leads and contacts from marketing automation software • Increased customer email open rate from 8.67% to 19.67% within three months through segmentation project • Produced a weekly social calendar for all product lines, industry focuses, and current campaign needs • Created multiple infographics supporting campaigns and promoted across social platforms • Researched regional event sponsorship opportunities to present to executive team for approval Show less • Developed buyer personas based on job title, activity, and source • Segmented over 100k leads and contacts from marketing automation software • Increased customer email open rate from 8.67% to 19.67% within three months through segmentation project • Produced a weekly social calendar for all product lines, industry focuses, and current campaign needs • Created multiple infographics supporting campaigns and promoted across social platforms • Researched regional event… Show more • Developed buyer personas based on job title, activity, and source • Segmented over 100k leads and contacts from marketing automation software • Increased customer email open rate from 8.67% to 19.67% within three months through segmentation project • Produced a weekly social calendar for all product lines, industry focuses, and current campaign needs • Created multiple infographics supporting campaigns and promoted across social platforms • Researched regional event sponsorship opportunities to present to executive team for approval Show less