Experience

BERNINA of America

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Social Media Specialist

  • Jun 2022 - Present

• Social Media Specialist

  • Nov 2020 - Jun 2022



Forum Health

• United States
• Medical Practices
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 2020 - Nov 2020

  • Rebrand and design company collateral, including rack cards, sell sheets, workbooks and service brochures• Copywrite and design weekly email campaigns to keep patients informed on practice updates and services• Collaborate with Medical Office Managers for email/collateral design for multiple practices• Prioritize and plan weekly tasks accordingly to complete all projects in a timely manner• Design PowerPoint presentations for practitioners and leadership team members to utilize for informational webinars • Create text and logo animations for video content, as well as edit videos for website and social media• Write press releases for company announcements and work with PR Newswire to submit for release



Brewer Quilting and Sewing

• United States
• Wholesale
• 1 - 100 Employee

• Marketing and Communications Associate

  • Mar 2019 - Mar 2020

  • Coordinated activities associated with content creation for products and digital platforms, including photography, graphic design and video production• Collaborated with Purchasing and Customer Service departments to create digital promotions for email and social media• Photographed items for catalogs, advertising and website product listings• Developed and maintained monthly content calendar for email and social media, as well as designed and managed email marketing campaigns• Filmed and edited videos, including how to videos and informational videos to discuss and demo new and popular items (Sew You Know video series)



Power2Practice

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2019 - Mar 2019

  • Aided in the management and development of all web properties (website and social media)• Assisted with the production of artwork, sourcing imagery, and copywriting for print and digital channels• Recorded and edited training videos in partnership with Customer Success team and managed the training video library• Designed web page mock-ups to be implemented by developer on website• Wrote scripts, recorded and edited marketing videos for email, social media and website

• Marketing Assistant

  • Mar 2018 - Jan 2019

  • Assisted in creation of emails for direct email marketing• Developed copy and graphics for social media and website• Managed the reporting of lead generation sources to track progress of marketing initiatives• Reported all monthly KPIs, including demo submissions, product inquiries, demos performed, and social media and website stats• Designed and edited documents, including trade show inserts and branding worksheet• Created product demo video and assisted in the creation of White Paper entitled “Starting a Functional Medicine Practice—From Blueprint to Reality”



WireXpress

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2017 - Mar 2018

  • Created and implemented a monthly mailer schedule and created mailers for direct email marketing• Collaborated with suppliers to plan promtions and collect information to highlight companies and key products in internal webinars• Utilized WordPress and HTML to update and manage website, as well as Google Analytics to track website statistics• Worked with parent company design team to create external literature pieces such as informational datasheets and banners for website pages• Created website landing pages for special deals and manufacturer partners



Chicago Loop Alliance

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Intern

  • Jun 2016 - Aug 2016

  • Created and implemented a timely editorial calendar and wrote weekly blogs on various topics pertaining to the Chicago Loop, which totaled to over 680 page views• Created a social media content calendar, wrote copy for posts and utilized Sprout Social to schedule posts• Created signs for events and resized graphics for social media posts• Utilized Adobe Photoshop to create photos for Downtown Futures Series Autonomous Driving event, a series in which a panel is brought in to discuss the future of downtown areas including the City of Chicago• Contributed to “That Great Street Story” on Vamonde, a story telling app that allows users to utilize photos, audio, text and videos to share their stories• Provided staff support at various events, such as Downtown Futures Series and ACTIVATE, including welcoming guests at the front table, handing out nametags and selling tickets