Marfa Keston

BUSINESS DEVELOPMENT HEAD FOR BILLS PAY at PayMaya Philippines
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Metro Manila, National Capital Region, Philippines, PH

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Experience

    • Philippines
    • Financial Services
    • 300 - 400 Employee
    • BUSINESS DEVELOPMENT HEAD FOR BILLS PAY
      • Jan 2020 - Present

    • BUSINESS DEVELOPMENT HEAD FOR SEND MONEY
      • May 2019 - Dec 2019

    • SENIOR BUSINESS OPERATIONS LEAD
      • Jan 2019 - May 2019

      Provided support to the Communities Team under PayMaya Consumer by ensuring compliance to internal and external regulations and requirements that will protect the Company from any high risk audit findings

    • Philippines
    • Technology, Information and Internet
    • 1 - 100 Employee
    • SENIOR BUSINESS OPERATIONS LEAD
      • Apr 2016 - Jan 2019

      Managed the business operations team under the Digital Commerce (DCOM) business unit, owner of Takatack and TackThis! Online Store Builder. The team played a critical role in improving business processes and providing support to ensure productivity and efficiency in the day-to-day operations.

    • MSME PILLAR HEAD
      • Jun 2017 - Apr 2018

      Managed the entire product life cycle of Digisoria online platform app from creating the ideal business model to strategic planning to product roadmap to tactical activities to align with business unit’s forecasts and goals.

    • Philippines
    • Information Technology & Services
    • 700 & Above Employee
    • Business Development Manager
      • 2014 - 2016

      • Manage the entire product line life cycle of Gocery mobile app from strategic planning, product roadmap to tactical activities. • Identify market trends, gaps and niches to be able to create the overall strategy of the product. Understand the customers, competitors, and the market to come up with the ideal business model. • Collaborate with and guide cross-functional teams to develop features that improve user experience, content, marketing, social integration, and application best practices. • Manage the priorities of engineering, design, content and marketing while balancing resourcing and other constraints to arrive at a cost-effective and timely solution. • Work hand-in-hand with the Business Analyst and give direction on product documentation including specifications, wireframes, site maps, process flows. • Work with the Project Manager and development team to ensure that the product roadmap is on track. • Work closely and lead day-to-day activity of both internal and third-party vendor teams. • Facilitate communication across all project milestones and proactively alert senior management of changes to scope, timelines, resources and vendor management issues. • Develop strategies by reviewing integration of new ventures with third-party vendor teams; risk assessment; understanding partners' needs and goals. • Close new business deals by developing and negotiating contracts and integrating requirements with business operations. • Create inventory, pricing, and operational schemes to ensure a cost-efficient product. • Prepare sales reports and weekly analytics via Flurry and Google analytics. • Responsible for the build, delivery and management of proof of concept. • Milestones - Featured in GMA 7’s Good News with Vicky Morales - Part of Wonderful World of Globe - Mentioned in Lifestyle Inquirer - 3515 App Downloads (June-December) - 1300 Facebook likes (June-December) Show less

    • Thailand
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Consultant
      • Feb 2013 - Jun 2014

      • Identify business merchants to partner with Living Social Philippines • Set up meetings with qualified prospects and assess potential business deals, negotiate favorable terms and acquire prospective commitments • Craft deal promotions to our members • Coordinate with other departments to launch the promotion for our merchants efficiently and on time • Manage relationships with established clients and construct proposals within selling guidelines • Identify business merchants to partner with Living Social Philippines • Set up meetings with qualified prospects and assess potential business deals, negotiate favorable terms and acquire prospective commitments • Craft deal promotions to our members • Coordinate with other departments to launch the promotion for our merchants efficiently and on time • Manage relationships with established clients and construct proposals within selling guidelines

    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • 2009 - 2012

      • Established and maintained good rapport and satisfaction level of the company’s clients • Acted as liaison between the client and the project manager for given projects • Updated clients on a regular basis whenever needed about the assigned project • Opened and developed new client • Made presentation materials and pitched for projects • Established and maintained good rapport and satisfaction level of the company’s clients • Acted as liaison between the client and the project manager for given projects • Updated clients on a regular basis whenever needed about the assigned project • Opened and developed new client • Made presentation materials and pitched for projects

    • China
    • Oil and Gas
    • 1 - 100 Employee
    • Brand and Communications Assistant
      • 2007 - 2008

      • Acted as liaison between the company and advertising agencies, freelance talent, print suppliers, and other marketing services and media partners • Ensured that the branding guidelines are followed and executed properly in the collaterals • Developed and conceptualized artworks for minor events, promotions, and seminars • Kept track of promotional and campaign timelines to make sure of timely implementation • Coordinated and documented trade shows, seminars, awarding, customer events and other promotional and sponsorship events • Utilized SAP in creating purchase requisitions, generating purchase orders and other business-related transactions • Processed and kept track of financial documents like cheques, invoices, payment request authorization notes, and credit memos. • Provided administrative and personal support to Manager, Marketing and Sales staff including running errands, preparing appointments, meetings and agenda, and stock monitoring Show less

Education

  • Ateneo de Manila University
    AB Interdisciplinary Studies, Communications and Business Management
    2002 - 2006
  • Mindanao State University
    1998 - 2002

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